Despite prospecting and outbound sales being a new lead generation strategy for the team at Lobster, Russell explained it was easy to get started and see results within a quarter.
“The feedback and advice from the team at LeadFuze was very helpful in the beginning and we used what we learned to make improvements over time.”
Russell explained that because of their lead generation success with LeadFuze internally he’s also offering lead generation services to his clients through LeadFuze.
“I appreciate that with lead generation services, I am talking about something my prospects are interested in because everyone always needs leads.”
Many of the clients they target sell high-value B2B products and services, have a longer lifetime value with their customers, and an existing marketing team or budget. Russell shared that many of his prospects send hundreds of thousands of emails per month and still aren’t satisfied with their results.
He shares with them the strategies learned with LeadFuze such as sending fewer, personalized emails to a more targeted list and the goal being to start a conversation instead of an online conversion.
“Lead generation is what businesses want across the board. It’s the one thing everyone struggles with,” he says.
The team at Lobster had so much success throughout the month of August despite many of their prospects being out on holiday that they plan to keep doing the exact same process throughout September.
“LeadFuze will be a big part of what we do for a long time,” says Russell.
Below are a few tips from the team at Lobster:
- Always reach back out to friendly prospects that say they’re not interested so that you can learn more and keep the conversation going.
- When prospects ask to be removed send them an email acknowledging their request and say thank you – you’ll be surprised how a friendly response acknowledging them can turn into a conversation!
- Be proactive about making improvements to your campaign, but make small changes so you can test each change over time.