The Forrester Wave Sales Enablement  Suites, Q3 2019 is out and we’ve got the scoop on who’s leading the pack. We’re excited to announce that HubSpot has been named a Leader in The Forrester Wave™: Sales Enablement Suites! This is an incredible accomplishment and testament to all of our hard work building world-class sales enablement tools. But it’s also just one step on our journey to build the best sales enablement platform in the world.

In this rapidly growing category, there are many vendors vying for attention with their own unique take on what constitutes a “sales enablement suite.” So how did HubSpot stack up against its competitors? Let’s take a look at some of the key findings from The Forrester Wave Sales Enablement report:

Sales Enablement Defined – The Forrester Wave Sales Enablement Report

Founded in 1983, the reputable firm, known as “The Voice of The Customer,” helps businesses across the world make informed decisions that will impact their b2b companies.

Forrester Wave sales enablement reports are a valuable resource for technology buyers, providing in-depth evaluations of software and hardware vendors using various criteria and methodologies. These reports can help you make informed decisions about which technologies to purchase for your organization.

In 2002, after the launch of, the 1st wave was published, with 30 more waves following in 2003.

The Forrester Wave is one of the most trusted sources in sales enablement technology provider analysis due to its transparent nature. The Forrester research criteria and evaluation process are completely transparent, making it a reliable source for sales enablement technology providers.


Sales enablement is a process that helps sales reps sell more effectively. It includes providing them with the resources and training they need to be successful, as well as giving them access to the right tools and information.

The Forrester Wave™ is one of the most trusted sources of information on sales enablement technology providers. It evaluates vendors on their product and service capabilities in all verticals, so you can make an informed decision about which one is right for your needs.

Analyzing The Forrester Wave™ Graphic

The cornerstone of our reports is the “Wave” graph, which illustrates our conclusive results.

Vendors are displayed on a graph according to their current offerings and the strength of their strategy. The X-axis represents the current offering while the Y-axis represents the strength of the vendor’s strategy.

Vendors are placed into one of four different “waves” depending on where they fall on the XY axis. The waves are Challenger, Contender, Strong Performer, and Leader. These waves are represented by different shades of blue.

The further right and up the vendor is, the stronger their total score is; challengers and contenders have weak totals.

The vendors are ranked by the size of the circle, which denotes their market share. The larger the circle, the larger the vendor’s customer base.

The growth of the vendor landscape and the relatively nascent state of Sales Enablement as a discipline present a challenge for the sales ops professional. They must rely on the expertise of analysts such as The Forrester Wave to better understand how to differentiate themselves.

These reports and analytics can help b2b sales enablement and sales teams to get a better understanding of their technology ecosystem. This, in turn, can help them make more informed decisions about which tools to use and how to best use them.


In conclusion, the Forrester Wave Sales Enablement Suites, Q3 2019 report is a great way to see how HubSpot stacks up against its competitors. With its strong focus on world-class sales enablement tools, HubSpot has been named a Leader in The Forrester Wave™. This is an incredible accomplishment and testament to all of our hard work building world-class sales enablement solutions.

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Justin McGill
About Author: Justin McGill
This post was generated for LeadFuze and attributed to Justin McGill, the Founder of LeadFuze.