USE CASE: ANALYTICS

Power Your
Analytics Platform

Transform anonymous traffic into company-level insights. Give your users the firmographic data they need to understand their audience.

The Challenge

The Anonymous
Web

Your users see traffic spikes, but they don't know *who* is visiting. "1,000 hits from Washington" isn't actionable. "50 visits from Microsoft" is.

Blind Spots

Traditional analytics track devices, not companies. This leaves B2B marketers guessing.

Weak Segmentation

You can't segment by "Industry" or "Revenue" if you don't have that data attached to the session.

Churn Risk

High Churn

Customers leave analytics tools that don't provide answers.

app.analytics-dashboard.com
User

Real-Time Traffic

Active Users
1,248
Identified Companies
84%
Company
Industry
Employees
Google Inc.
Internet
10,000+
Dropbox
Software
1,000 - 5,000
Airbnb
Hospitality
5,000 - 10,000

The LeadFuze Solution

Integrate firmographic data directly into your analytics reporting.

IP
Domain

Identity Resolution Pixel

Convert anonymous IP addresses into company domains in real-time to show your users which businesses are visiting.

IP to Domain
Bot filtering
ISP exclusion
Industry
Revenue

Enrichment API

Append firmographic details (Revenue, Employee Count, Industry, Tech Stack) to every session for deeper segmentation.

Segment data
Tech install
Company size
Benchmark
Reference

Dataset

Use our identity graph as a reference database to normalize and categorize company data within your platform.

Standardization
Categorization
Full access

Data Workflow

Enrich your event stream in real-time.

Step 01

Track Event

User visits site from IP 192.168.x.x.

Step 02

Resolve & Enrich

LeadFuze maps IP to "Acme Corp" + Industry/Revenue.

Step 03

Visualize

Display "Traffic by Revenue" or "Industry Breakdown".

Developer Experience

Easy integration for your career portal.

SCRIPT
<script>
  // Install this on /careers or /jobs/* pages
  (function(l,e,a,d,f,u,z,e){
  l.LeadFuzeObject=a;l[a]=l[a]||function(){
  (l[a].q=l[a].q||[]).push(arguments)};
  l[a].l=1*new Date();u=e.createElement(d);
  z=e.getElementsByTagName(d)[0];u.async=1;u.src=f;
  z.parentNode.insertBefore(u,z)
  })(window,document,'lf','script','https://pixel.leadfuze.com/lf.js')
  
  lf('init', 'YOUR_PIXEL_ID');
  lf('track', 'JobView', {
      'job_id': 'ENG-101',
      'job_title': 'Senior Software Engineer'
  });
</script>
JSON Response
200 OK
{
    "success": true,
    "cached": false,
    "data": {
        "lf_id": "lf-12a34567bc8d90efe12f34ab567890cd",
        "first_name": "Jane",
        "last_name": "Doe",
        "full_name": "Jane Doe",
        "business_email": "jane.doe@acmecorp.com",
        "personal_emails": [
            "jane.doe.personal@gmail.com"
        ],
        "programmatic_business_emails": [
            "jane.doe@acmecorp.com",
            "j.doe@acmecorp.com"
        ],
        "mobile_phone": "+15550123456",
        "linkedin_url": "linkedin.com/in/jane-doe-example",
        "personal_city": "San Francisco",
        "personal_state": "CA",
        "full_address": "San Francisco, CA",
        "gender": "F",
        "job_title": "Senior Software Engineer",
        "seniority_level": "Senior",
        "department": "Engineering",
        "company": {
            "name": "Acme Corp",
            "domain": "acmecorp.com",
            "phone": [
                "+15550199999"
            ],
            "address": "123 Innovation Dr",
            "city": "San Francisco",
            "state": "CA",
            "country": "US",
            "linkedin_url": "linkedin.com/company/acme-corp-demo",
            "employee_count": "250 - 500",
            "primary_industry": "Technology"
        }
    },
    "meta": {
        "input": "jane.doe@acmecorp.com",
        "search_type": "email",
        "source": "lf_database",
        "result_count": 1,
        "limit": 100
    }
}

Why Integrate LeadFuze?

Unlock B2B insights for your analytics users.

Deanonymize Traffic

Turn generic "site hits" into concrete "company visits." Give your users the ability to see exactly which target accounts are engaging.

Advanced Segmentation

Allow users to filter traffic by Revenue, Employee Count, or Tech Stack. "Show me all visitors using Salesforce with >$10M revenue."

Increase ARPU

Charge a premium for "B2B Intelligence" features. Add a new tier to your pricing plan powered by our data.

Account-Based Reporting

Enable ABM workflows by showing users when their target accounts are active on their site.

Differentiate Your Analytics