Sales and Lead Generation Content

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Step-by-Step Guide to Use Lead Scoring to Make Faster Sales

These stats highlight the importance of identifying which leads are actually qualified to be able to take them through a nurture and sales funnel. Enter: …

outreach automation

3 Steps to Smart Outreach Automation With LeadFuze and Reply

Prospecting is one of the most time-consuming aspects of the sales process. It takes time to build a perfectly targeted contact list, come up with …

aida model

How to Use the AIDA Model in Your Sales Copy

There are plenty of copywriting models out there, but one that’s stood the test of time is AIDA – attention, interest, desire, and action. Here’s …

sales team structure

How to Get Marketing Qualified Leads (MQLs) Using Website Chat

Gone are the days where you could simply buy traffic for pennies and expect sales to start coming in. Many of those “methods” were never …

post-pandemic sales

The Post-Pandemic Sales Guide

Millions without jobs, projections of thousands losing their life and no idea of what things will look like when this is all over. The current …

call reluctance

Overcome Call Reluctance: How to Get on the Phone and Sell

In fact, a book called “The Psychology of Sales Call Reluctance” estimates that this dread can be the reason 40% of experienced salespeople quit and …

relationship selling

How To Use Relationship Selling to Close More Deals Than Ever

Relationship selling is the art of establishing a connection with your clients. While this sounds easy at first, the reality is that it’s a little …

customer centric selling

What is Customer Centric Selling? [and how to use it]

Nobody likes being sold to. The sooner you accept that the sooner you’ll learn what you need to know to be better at sales. When …

channel sales

Channel Sales Guide: What It Is, Who It’s For, and How To Do It!

As you may be familiar with the term “direct sales”, especially since the name itself is very straight forward, but what is channel sales and …

how to get past the gatekeeper

How to Get Past the Gatekeeper [A Guide to Getting Contact with Decision Makers]

Reaching an important decision maker directly is always a challenge. They usually have people employed to take their calls to filter out sales reps and …

social selling

Social Selling: How To Use Content To Level Up Your Social Selling Process (Examples Included)

The reason is simple: they are not following the right process. On top of that, they’re not using content in a way that will allow …

GIFs in Email Marketing: Get Creative with GIFs in Emails

…And since then, there has been no looking back. GIFs in email have only got better. There was a time when Outlook did not support …

lead generation

10 Lead Generation Strategies for Early Stage Companies

Lead generation continues to challenge marketers 65% of businesses consider generating traffic and leads as their biggest challenge. (Image Source: Venture Harbour) Between the introduction …

Cold Email

7 Reasons Your Cold Emails are Not Getting Response and How to Fix It

If you are here, reading this article it is good to assume that your cold emails are not getting the desired results. So you have …

Email Marketing Checklist

Email Marketing Checklist: 25 Questions To Ask Yourself Before You Send An Email

Many of these questions might cross your mind during this crucial moment, and rightfully so. When this happens, you need a good email marketing checklist …

B2B sales cycle

5 Strategies To Accelerate Your B2B Sales Cycle And Get More Customers

After mere minutes, somebody from your sales team reaches out on the phone with a quote. The phone call proves that they’re a qualified lead, …

good email signature

So, What Do People Put in a Good Email Signature?

The way you sign off in your email leaves the person with a lasting impression of you and your company. If you are letting your …

sales data analysis

9 Ways Sales Data Analysis Can Help You Generate More Revenue

Sales data analysis is a vital way for organizations to maximize their sales capacity, and meet customer needs, in an increasingly competitive world. In fact, …

SaaS sales strategy

Growing a Successful B2B SaaS Sales Strategy To Increase Lead Generation

Nope! The technology that helped SaaS to stay ahead of the terrestrial competition – the cloud – is now disrupting the disruptor. SaaS businesses are …

linkedin for sales leads

LinkedIn Marketing 101: Using LinkedIn for Sales Leads (Without Blowing Your Budget)

The reason lies in the quality of people using the platform. 30% of B2B businesses can be found on LinkedIn. So are the people running them. …

how do push notifications work

How Do Push Notifications Work for Improving Lead Generation

Push notifications are a reminder that you have an app installed on your mobile phone. And a desktop push quickly makes you rewind the time …

creating lead magnets

Effective Tips for Creating Lead Magnets [That Get Results]

In order to increase your leads, one helpful method is by using a lead magnet. These magnets help you attract leads. A lead generation strategy …

Creating sales content

Creating Sales Content: How to Use Content to get Ready-to-Buy Leads

Don’t take this the wrong way, there is nothing wrong with calling, emailing or even going door to door for sales purposes.   But let’s …

how to close leads

How to Close Leads More Effectively Using Cold Email Outreach

But this tactic has helped marketers grow their brands faster than any other technique out there. And you can’t deny the high conversion and reply …

b2b customer experience

How B2B Customer Experience can Influence Sales Growth

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes …

b2b email marketing

B2B Email Marketing Techniques to Avoid Poor Sales Practices

Before I started researching the content for this article, I thought that email was going to be a critical channel for B2B content marketing. But …

email triggers

How Email Triggers Can Generate More Sales

To overcome the issue automating your emails is one of the best ways to increase your sales. You can send emails to the right person …

Emotional Intelligence Training

Why Emotional Intelligence Training is Vital for Sales

Most of the sales training we see today focus on fast-track training. This sort detail a myriad of processes that today is quite frankly – …

sales team structure

Sales Team Structure: Why 91% Of Top Selling Organizations Work Together to Close

These stats show the level of improvement needed with regards to working across functions in your sales team structure. Improving the level of communication between …

email blacklist

Email Blacklist: How to Tell If You’re on It (and What to Do If You Are)

I don’t watch much network TV, but I was a sucker for the show Burn Notice. And, believe it or not, it relates to being …

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