Sales and Lead Generation Content

Account-based marketing is a growing phenomenon, and it involves combining sales and marketing to generate and convert high-quality leads. Something I’ve noticed when learning about …

It’s because you’re trying to sell TOO HARD. I know this sounds absolutely crazy… But the paradox is that the MORE you try to sell, …

As the pandemic increased uncertainty across the globe , most businesses became more conservative when in regards to spending, instead choosing to focus on taking …

For instance, if you’re looking to hire people for your sales team , you know you want sales-savvy, qualified candidates from the get-go, people who’ll …

Let’s be honest. It isn’t easy to get a prospect to listen to voicemails these days. And if they do listen, they rarely return the …

That somebody was also right, because the reality is that at one point or another everyone has to sell something. Whether it’s convincing an employer …

The consumption of social media has crossed 4.5 billion at the start of 2020. This means more than 60% of the world population is already …

These stats highlight the importance of identifying which leads are actually qualified to be able to take them through a nurture and sales funnel. Enter: …

Prospecting is one of the most time-consuming aspects of the sales process. It takes time to build a perfectly targeted contact list, come up with …

There are plenty of copywriting models out there, but one that’s stood the test of time is AIDA – attention, interest, desire, and action. Here’s …

Gone are the days where you could simply buy traffic for pennies and expect sales to start coming in. Many of those “methods” were never …

Millions without jobs, projections of thousands losing their life and no idea of what things will look like when this is all over. The current …

In fact, a book called “The Psychology of Sales Call Reluctance” estimates that this dread can be the reason 40% of experienced salespeople quit and …

Relationship selling is the art of establishing a connection with your clients. While this sounds easy at first, the reality is that it’s a little …

Nobody likes being sold to. The sooner you accept that the sooner you’ll learn what you need to know to be better at sales. When …

As you may be familiar with the term “direct sales”, especially since the name itself is very straight forward, but what is channel sales and …

Reaching an important decision maker directly is always a challenge. They usually have people employed to take their calls to filter out sales reps and …

The reason is simple: they are not following the right process. On top of that, they’re not using content in a way that will allow …

…And since then, there has been no looking back. GIFs in email have only got better. There was a time when Outlook did not support …

Lead generation continues to challenge marketers 65% of businesses consider generating traffic and leads as their biggest challenge. (Image Source: Venture Harbour) Between the introduction …

If you are here, reading this article it is good to assume that your cold emails are not getting the desired results. So you have …

Many of these questions might cross your mind during this crucial moment, and rightfully so. When this happens, you need a good email marketing checklist …

After mere minutes, somebody from your sales team reaches out on the phone with a quote. The phone call proves that they’re a qualified lead, …

The way you sign off in your email leaves the person with a lasting impression of you and your company. If you are letting your …

Sales data analysis is a vital way for organizations to maximize their sales capacity, and meet customer needs, in an increasingly competitive world. In fact, …

Nope! The technology that helped SaaS to stay ahead of the terrestrial competition – the cloud – is now disrupting the disruptor. SaaS businesses are …

The reason lies in the quality of people using the platform. 30% of B2B businesses can be found on LinkedIn. So are the people running them. …

Push notifications are a reminder that you have an app installed on your mobile phone. And a desktop push quickly makes you rewind the time …

In order to increase your leads, one helpful method is by using a lead magnet. These magnets help you attract leads. A lead generation strategy …

Don’t take this the wrong way, there is nothing wrong with calling, emailing or even going door to door for sales purposes.   But let’s …