Sales and Lead Generation Content
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What is Customer Centric Selling? [and how to use it]
Nobody likes being sold to. The sooner you accept that the sooner you’ll learn what you need to know to be better at sales. When …
Channel Sales Guide: What It Is, Who It’s For, and How To Do It!
As you may be familiar with the term “direct sales”, especially since the name itself is very straight forward, but what is channel sales and …
How to Get Past the Gatekeeper [A Guide to Getting Contact with Decision Makers]
Reaching an important decision maker directly is always a challenge. They usually have people employed to take their calls to filter out sales reps and …
Social Selling: How To Use Content To Level Up Your Social Selling Process (Examples Included)
The reason is simple: they are not following the right process.On top of that, they’re not using content in a way that will allow them …
Email Subject Lines: 5 proven methods for mastering sales-centric subject lines
Before that lies only a brief opportunity to catch the eye and compel a click. Miss it, and it’s all over.It’s bad enough when you’re …
GIFs in Email Marketing: Get Creative with GIFs in Emails
…And since then, there has been no looking back. GIFs in email have only got better. There was a time when Outlook did not support …
7 Strategies To Get Your First 100 Leads In 90 days (Or Less)
Lead generation continues to challenge marketers65% of businesses consider generating traffic and leads as their biggest challenge. (Image Source: Venture Harbour)Between the introduction of the …
7 Reasons Your Cold Emails are Not Getting Response and How to Fix It
If you are here, reading this article it is good to assume that your cold emails are not getting the desired results. So you have …
Email Marketing Checklist: 25 Questions To Ask Yourself Before You Send An Email
Many of these questions might cross your mind during this crucial moment, and rightfully so. When this happens, you need a good email marketing checklist …
How Sloppy Data Management Could Cost You Leads
Unfortunately, bad data costs the US around $3.1 trillion annually.Why? Because when we have errors and inconsistencies in our data, the assumptions that we make using …
How To Tackle Cold Email Pitching When You Don’t Speak The Language
In addition to being labeled as spam, business emails also face the problem of having notoriously low open rates. According to an IBM marketing benchmark …
5 Strategies To Accelerate Your B2B Sales Cycle And Get More Customers
After mere minutes, somebody from your sales team reaches out on the phone with a quote. The phone call proves that they’re a qualified lead, …
So, What Do People Put in a Good Email Signature?
The way you sign off in your email leaves the person with a lasting impression of you and your company. If you are letting your …
9 Ways Sales Data Analysis Can Help You Generate More Revenue
Sales data analysis is a vital way for organizations to maximize their sales capacity, and meet customer needs, in an increasingly competitive world. In fact, …
Growing a Successful B2B SaaS Sales Strategy To Increase Lead Generation
Nope! The technology that helped SaaS to stay ahead of the terrestrial competition – the cloud – is now disrupting the disruptor. SaaS businesses are …
How to Use Content to Enhance Your Social Selling Process
As you probably already know, social selling is very important. Many B2B companies are leveraging social selling to add value to their prospects and get clients …
LinkedIn Marketing 101: Using LinkedIn for Sales Leads (Without Blowing Your Budget)
The reason lies in the quality of people using the platform. 30% of B2B businesses can be found on LinkedIn. So are the people running them. …
How Do Push Notifications Work for Improving Lead Generation
Push notifications are a reminder that you have an app installed on your mobile phone. And a desktop push quickly makes you rewind the time …
Effective Tips for Creating Lead Magnets [That Get Results]
In order to increase your leads, one helpful method is by using a lead magnet. These magnets help you attract leads. A lead generation strategy …
Creating Sales Content: How to use content to get ready-to-buy leads
Don’t take this the wrong way, there is nothing wrong with calling, emailing or even going door to door for sales purposes. But let’s …
How to Close Leads More Effectively Using Cold Email Outreach
But this tactic has helped marketers grow their brands faster than any other technique out there. And you can’t deny the high conversion and reply …
How B2B Customer Experience can Influence Sales Growth
In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes …
B2B Email Marketing Techniques to Avoid Poor Sales Practices
Before I started researching the content for this article, I thought that email was going to be a critical channel for B2B content marketing. But …
How Email Triggers Can Generate More Sales
To overcome the issue automating your emails is one of the best ways to increase your sales. You can send emails to the right person …
Why Emotional Intelligence Training is Vital for Sales
Most of the sales training we see today focus on fast-track training. This sort detail a myriad of processes that today is quite frankly – …
Sales Team Structure: Why 91% Of Top Selling Organizations Work Together to Close
These stats show the level of improvement needed with regards to working across functions in your sales team structure. Improving the level of communication between …
Email Blacklist: How to Tell If You’re on It (and What to Do If You Are)
I don’t watch much network TV, but I was a sucker for the show Burn Notice. And, believe it or not, it relates to being …
Email Deliverability: Everything You Need to Know [Guide]
I’m calling this a “short guide” to email deliverability. On one hand, it should be (as I say) everything you need to know for 2018. …
Connecting to your Perfect Leads in LinkedIn – Automatically
At a glance What Dux-Soup Turbo does: Automates outreach to 1st, 2nd and 3rd connections on LinkedIn. The Dux-Soup Turbo tool does this in a way …
5 Essential Tips for Developing a Sales and Marketing Alignment Plan
If that sounds like a win to you, let’s get down to business on how you can develop a sales and marketing alignment plan in …
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