Sales and Lead Generation Content

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Introducing Custom Email Sending with Email Automation

Custom email sending is here! This is one of the biggest feature requests we’ve had and we just recently rolled this out for all customers. …

Cold Call Email: 5 Reasons You Should Be Sending Them

Learning how to cold email (sometimes referred to as “cold call email”), effectively can be a huge boost to your sales process. Mention the words …

How to Send Personalized Email Outreach at Scale

“Personalized outreach” AND “at scale” doesn’t seem to go together, but here are some ideas for making it happen. You know the importance of personalized …

Personal Touch Email: How to Personalize Your B2B Campaigns

Having a personal touch email sequence is NOT knowing everything about your leads. It’s also not just using their name over and over again. So, …

How to Curate Content: Curation Tips for Your Marketing Department

Learning how to curate content in a way that is streamlined can be effective for driving traffic. Here’s how… Content curation is the process of …

Subject Line for Cold Email – The Art, Science, and Successful Examples

Subject Line for Cold Email – The Art, Science, and Successful Examples Writing cold emails is hard enough. But what if all your effort is …

8 B2B Scarcity Examples That Are Working Right Now

Scarcity examples primarily occur in a B2C environment, but here are 8 winning B2B scarcity examples you can use. Certain sales tactics are more powerful …

Tough Sell: True Story of Reaching the Unreachable Prospect

Here’s a real life example how I got in front of a hard to reach prospect for a tough sell. How long does it take …

Marketing a Webinar with Cold Email (4 Email Sequence Included)

Creating and Marketing a Webinar Can Be Successful with These Strategies Creating a webinar can be challenging, but marketing a webinar is a whole other …

What is Gamification? A Primer on Sales Gamification

What is Gamification? A Primer on Sales Gamification We’ve all played video games (some a lot more than others). But it’s less known that companies …

Win More Freelance Jobs with These 5 Cold Email Strategies [Bonus Templates Included]

Win More Freelance Jobs with These 5 Cold Email Strategies [Bonus Templates Included] Everybody knows that being a freelancer and winning freelance jobs comes with …

Guest Posting as a Way to Generate Leads (4 Email Sequence Included)

Guest posting is a part of the hustle that many startups use to generate a small audience early on in their business. It can be …

Announcing the LeadFuze Integration with SalesFlare CRM

LeadFuze, a sales and marketing tool that helps B2B companies have more sales conversations, has recently rolled out an in-app integration to the beautiful SalesFlare …

Social Selling: What It Is and How to Do It Well

Social Selling: What It Is and How to Do It Well Social selling is becoming more and more needful in the digital age. But exactly …

Brand Positioning Statement: A Guide to Creating and Owning Yours

Brand Positioning Statement: A Guide to Creating and Owning Yours Let’s do a little brand positioning statement “word association” to get your gears turning. Just …

Sales Rejection Wanted: Lessons Learned from Lloyd Christmas

It’s a fact of the world we live in that, more often than not, your products will get a “no”. Sales rejection is just a …

Firmographics: The Key to An Awesome Ideal Client Profile

Since the term “inbound” was created and pioneered by the folks over at HubSpot, ideal client profiles (ICPs) have been a subject dominated by those …

Warm Calling vs Cold Calling: Which is Best for You?

Warm Calling Vs. Cold Calling: Which is Best for You? Those who are outside the sales world (and some who are in it) think that …

unique value proposition (uvp)

Unique Value Proposition – Here’s What We Learned from Uber

Unique Value Proposition The unique value proposition (UVP) of a company should be exactly what it sounds like. The first thing the public sees and …

Cold Email Responses

Cold Email Responses: Point Out a Lead’s Mistakes (Email Sequence Included)

How to Drive More Cold Email Responses If you have an agency, you sell results. Which is typically hard on the front end. That’s why …

social media marketing plan

A Social Media Marketing Plan for the Fake News Generation

A Social Media Marketing Plan for the Fake News Generation There aren’t too many marketers in the world who don’t have a social media marketing …

Employee Advocacy

Employee Advocacy: How to Motivate Your Staff

Employee Advocacy: How to Motivate Your Staff Most of us are guilty in the occasional, if not, regular humble-bragging about a new job, new position …

buying patterns

Buying Patterns: What Buyers Are Really Thinking About

Buying Patterns: What Buyers Are Really Thinking About Salespeople sometimes find the buying patterns of buyers to be quite baffling. Why all these questions? Why …

split testing cold emails

Split Testing: How to A/B Test Cold Sales Email Templates

Split Testing: How to A/B Test Cold Sales Email Templates Cold email templates save you the time you’d otherwise spend writing out individual messages by …

Sales & Marketing AI

How Sales & Marketing AI Will Transform Growth Roles

How Sales & Marketing AI Will Transform Growth Roles Techopedia defines artificial intelligence or AI as an area of computer science involved in the creation …

Digital Content Marketing

Digital Content Marketing: Surviving the Changing LandScape

Digital Content Marketing: Surviving the Changing LandScape Digital content marketing is always changing…. Andy Warhol once said that “in the future, everyone will be famous …

smb marketing

SMB Marketing: 12 Things to Avoid Messing Everything Up

Small-to-medium businesses (SMBs) make up a majority of the companies in the U.S.. New SMBs are appearing every day. SMB marketing opportunities are endless, as …

How to HACK Sales like a Silicon Valley Tech Company

Everyone ones a secret recipe that will help them hack sales and turn their company into a fast-growing startup. The problem is—there is not a …

The Best Way to Celebrate Sales and Lead Generation

A Match Made in Heaven, Gone Wrong? Sales and marketing are a match made in heaven… or at least they should be. And as with …

sales voicemail

14 Sales Voicemail Tips for Effective Prospecting

14 Sales Voicemail Tips for Effective Prospecting Are you leveraging sales voicemail as part of your prospecting process? There’s this dirty little rumor circulating the …

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