Sales and Lead Generation Content

Focusing your time and attention on high value prospects earlier in the sales process affords you the opportunity to create a more tailored and individualized …

According to Mckinsey, 70% of B2B decision makers prefer remote communication over physical meetings, so it is no wonder that cold outreach has taken off in …

Although one could argue no single role at a company is unimportant, the CEO is singularly responsible for company growth. A CEO is the face …

When you think of a sales team, one of the last things you might equate with that is content — a function that’s inherent to …

Social media is a great marketplace to engage with leads, attract them and draw them to your business. Millions of businesses use social media daily …

What is Meant By Visual Marketing? Visual marketing is the use of multimedia like images, videos, memes, and infographics to promote your brand and communicate …

Generating quality leads is essential for any startup, but it’s something that many startups fail to implement. Many reasons abound, but three things immediately come …

The CRO position has been around for a while, but its popularity is exploding because Forbes called the CRO “CEOs secret weapon” back in 2009. …

If marketers had only one wish, can you guess what they would wish for?  More leads.  Hubspot’s recent survey proves so. And leveraging customer data …

7 Reasons Why Customers Don’t Buy There are so many customer excuses for not buying that you may not want to speculate and just find …

Do you want to know how to grow your coffee business through coffee eCommerce? In this article, we will tell the story of Bitty & Beau’s …

With the rise of sophisticated sales tools, cloud technology, and big data, sales operations have become essential to the success of a company’s sales department …

Every business out there is searching for qualified leads that can be converted into paying customers. In fact, generating leads is one of the major …

Compelling storytelling is an incredibly powerful way to boost your B2B sales and leads.  The Importance of B2B Storytelling Successful B2B marketing strategies are about …

If you’re anything like me, the mere thought of a sales interview is enough to send you into a cold sweat. I remember when I …

Sales tracking spreadsheets are the perfect way to keep track of your sales pipeline and activity. As a business owner, i’ve used them to close …

Sales follow up emails are a great way to increase your sales. I know from personal experience that they can be very effective. I once …

Do you want to know how you use Inmail to get more leads? If you’re not using LinkedIn InMail, then you’re missing out on a …

If you’re in sales, or considering a career in sales, you might be wondering what qualities make a good salesperson. After all, success in sales …

Sales methodologies are systems that salespeople use to structure and track their customer interactions. The right sales methodology can help your team close more deals …

As a business professional, it’s important to understand the difference between a go-to-market strategy and marketing strategy. After all, they are two very different things! …

If you’re in sales, then you know the importance of staying up-to-date and efficient. Check out our top list of sales Chrome extensions! From LinkedIn …

As a sales development representative, I am responsible for creating new opportunities and identifying qualified customers. I collaborate with the sales team to identify and …

Sales is all about relationships. If you want to be successful, you need to build strong relationships with your clients and potential customers. Consultative selling …

If you’re anything like me, generating leads is one of the most frustrating parts of running a business. You spend hours creating content, networking and …

Here’s how the sales role-play usually goes: The manager gathers the team and tells them that they will be doing some role-playing to prepare for …

When I was first starting out in business, I didn’t know what a discovery meeting was. I had heard the term thrown around but never …

If you’re considering to outsource sales team, it’s important to weigh the pros and cons of doing so. In this post, we’ll take a look at both …

What Is a Customer Success Manager? A Customer Success Manager (CSM) is a type of sales representative whose job is to ensure that customers are …

If you want to be a successful communicator, it’s important to understand the pyramid communication principle. This blog post will discuss the communication pyramid and …