Sales and Lead Generation Content

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Click Through Rate (CTR): Guide to Understand and Improve Email Performance

It’s been a while since we’ve written on specific terms in the sales world. So, we decided to dust off the old sales terminology category …

Google Alerts

How Google Alerts Can Help Increase Your Sales

Google Alerts is often used for brand monitoring, but have you thought about using it as a sales tool? Google Alerts have become incredibly popular …

Sales Strategy: 7 Essential Steps to Building a Successful Process

When working within a business, it’s easy to get into the mindset of just wanting to get things done. However, much like warfare, if you …

How to Accomplish Your Goals: A 5 Step System

Step up your productivity and finally start accomplishing your goals with this simple system Goal setting: that thing you know you should be doing, but …

14 Email Mistakes to Avoid When Doing Cold Outreach (and the solutions)

Email mistakes can cost more than your open rate. Some are costly enough to throw your entire outreach campaign off track. The world of outreach …

Chatbot for Sales

How a Chatbot Can Help Lead Customers Through the Sales Funnel

The sales funnel — the process potential customers go through when making buying decisions — has played an integral part of marketing and sales for …

11 Email-Based Workflow Management Techniques for B2Bs

Email can be a powerful tool to push people through different workflows. Here are some ideas from Gloria Knapp. Do you have a mailing list …

How to Use a Customer Persona to Focus Your Cold Email Outreach

Learn how to super-charge your cold email outreach efforts using customer personas. …

Email Deliverability: Everything You Need to Know

High email deliverability is the goal of every salesperson and marketer when it comes to their outreach efforts. Here’s how to make it happen. I’m …

How to Protect Your Business Email Account When Doing Outreach

Last week, I wrote all about the email blacklist. In this post (and possibly the next), it will be more about what companies can do …

Email Blacklist: How to Tell If You’re on It (and What to Do If You Are)

Landing on an email blacklist can be like purgatory. In this post we share how to handle it. I don’t watch much network TV, but …

5 Pricing Strategies Every Sales Proposal Should Use

In this post, Bidsketch Founder, Ruben Gamez sheds some light on different pricing strategies to help your sales proposal stand out. Pricing strategies don’t just …

50+ Split Test Ideas for A/B Testing Your Cold Email Campaigns

Need some ideas for improving your cold email response rates? Here are over 50 different split test ideas you can implement! There are two rules …

Email Signature Examples

Email Signature Examples to Help You Stand Out (and Stay Legal)

Following these email signature examples and strategies can lead to more positive responses from your email sends. Having a professional email signature is kind of …

Introducing Custom Email Sending with Email Automation

Custom email sending is here! This is one of the biggest feature requests we’ve had and we just recently rolled this out for all customers. …

Cold Call Email: 5 Reasons You Should Be Sending Them

Learning how to cold email (sometimes referred to as “cold call email”), effectively can be a huge boost to your sales process. Mention the words …

How to Send Personalized Email Outreach at Scale

“Personalized outreach” AND “at scale” doesn’t seem to go together, but here are some ideas for making it happen. You know the importance of personalized …

Personal Touch Email: How to Personalize Your B2B Campaigns

Having a personal touch email sequence is NOT knowing everything about your leads. It’s also not just using their name over and over again. So, …

How to Curate Content: Curation Tips for Your Marketing Department

Learning how to curate content in a way that is streamlined can be effective for driving traffic. Here’s how… Content curation is the process of …

Subject Line for Cold Email – The Art, Science, and Successful Examples

Getting the right subject line for cold email is the difference between having your message seen and not seen. Writing cold emails is hard enough. …

8 B2B Scarcity Examples That Are Working Right Now

Scarcity examples primarily occur in a B2C environment, but here are 8 winning B2B scarcity examples you can use. Certain sales tactics are more powerful …

Tough Sell: True Story of Reaching the Unreachable Prospect

Here’s a real life example how I got in front of a hard to reach prospect for a tough sell. How long does it take …

Marketing a Webinar with Cold Email (4 Email Sequence Included)

Creating and marketing a webinar can be easy with these strategies Creating a webinar can be challenging, but marketing a webinar is a whole other …

What is Gamification? A Primer on Sales Gamification

Here’s a sales gamification primer to help you understand what it means. We’ve all played video games (some a lot more than others). But it’s …

Win More Freelance Jobs with These 5 Cold Email Strategies [Bonus Templates Included]

Grab the bonus templates that will help you win more freelance jobs. Everybody knows that being a freelancer and winning freelance jobs comes with its …

Guest Posting as a Way to Generate Leads (4 Email Sequence Included)

Guest posting can lead to a number of benefits, not the least of which is for leads! Guest posting is a part of the hustle …

Announcing the LeadFuze Integration with SalesFlare CRM

LeadFuze, a sales and marketing tool that helps B2B companies have more sales conversations, has recently rolled out an in-app integration to the beautiful SalesFlare …

Social Selling: What It Is and How to Do It Well

Social selling is all the rage these days, but people still don’t get it right. Social selling is becoming more and more needful in the …

Brand Positioning Statement: A Guide to Creating and Owning Yours

Here’s a step-by-step guide for creating your own brand positioning statement. Let’s do a little brand positioning statement “word association” to get your gears turning. …

Sales Rejection Wanted: Lessons Learned from Lloyd Christmas

It’s a fact of the world we live in that, more often than not, your products will get a “no”. Sales rejection is just a …

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