Sales and Lead Generation Content

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click through rate

Click Through Rate (CTR): Guide to Understand and Improve Email Performance

It’s been a while since we’ve written on specific terms in the sales world. So, we decided to dust off the old sales terminology category …

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google alerts

How Google Alerts Can Help Increase Your Sales [Examples Included]

Google Alerts is often used for brand monitoring, but have you thought about using it as a sales tool? Google Alerts have become incredibly popular …

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sales strategy

Sales Strategy: 7 Essential Steps to Building a Successful Process

When working within a business, it’s easy to get into the mindset of just wanting to get things done. However, much like warfare, if you …

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smart goal

How to Accomplish Your Goals: A 5 Step System

Step up your productivity and finally start accomplishing your goals with this simple system Goal setting: that thing you know you should be doing, but …

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chatbot

How a Chatbot Can Help Lead Customers Through the Sales Funnel

The sales funnel — the process potential customers go through when making buying decisions — has played an integral part of marketing and sales for …

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workflow management

11 Email-Based Workflow Management Techniques for B2Bs

Email can be a powerful tool to push people through different workflows. Here are some ideas from Gloria Knapp. Do you have a mailing list …

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customer persona

How to Use a Customer Persona to Focus Your Cold Email Outreach

Learn how to super-charge your cold email outreach efforts using customer personas. …

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pricing strategies

5 Pricing Strategies Every Sales Proposal Should Use

In this post, Bidsketch Founder, Ruben Gamez sheds some light on different pricing strategies to help your sales proposal stand out. Pricing strategies don’t just …

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test email

50+ Split Test Ideas for A/B Testing Your Cold Email Campaigns

There are two rules when it comes to split testing emails. You should ALWAYS be testing something (never send one version of an email). And …

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email signature examples

Email Signature Examples to Help You Stand Out (and Stay Legal)

Following these email signature examples and strategies can lead to more positive responses from your email sends. Having a professional email signature is kind of …

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personal touch email

Personal Touch Email: How to Personalize Your B2B Campaigns

Having a personal touch email sequence is NOT knowing everything about your leads. It’s also not just using their name over and over again. So, …

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how to curate content

How to Curate Content: Curation Tips for Your Marketing Department

Learning how to curate content in a way that is streamlined can be effective for driving traffic. Here’s how… Content curation is the process of …

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subject line for cold email

The Best Subject Lines for Cold Email (Examples Included!)

Getting the best subject lines for cold email is the difference between having your message seen and not seen. It’s literally as simple as that. …

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scarcity examples

8 B2B Scarcity Examples That Are Working Right Now

Scarcity examples primarily occur in a B2C environment, but here are 8 winning B2B scarcity examples you can use. Certain sales tactics are more powerful …

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tough sell

Tough Sell: True Story of Reaching the Unreachable Prospect

Here’s a real life example how I got in front of a hard to reach prospect for a tough sell. How long does it take …

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marketing a webinar

Marketing a Webinar with Cold Email (4 Email Sequence Included)

Creating and marketing a webinar can be easy with these strategies Creating a webinar can be challenging, but marketing a webinar is a whole other …

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what is gamification

What is Gamification? A Primer on Sales Gamification

Here’s a sales gamification primer to help you understand what it means. We’ve all played video games (some a lot more than others). But it’s …

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freelance jobs

Win More Freelance Jobs with These 5 Cold Email Strategies [Bonus Templates Included]

Everybody knows that being a freelancer and winning freelance jobs comes with its own set of pros and cons. Pro: Your income isn’t capped at some …

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guest posting

Guest Posting as a Way to Generate Leads (4 Email Sequence Included)

Guest posting can lead to a number of benefits, not the least of which is for leads! Guest posting is a part of the hustle …

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social selling

Social Selling: What It Is and How to Do It Well

Social selling is all the rage these days, but people still don’t get it right. Social selling is becoming more and more needful in the …

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Sales Rejection

Sales Rejection Wanted: Lessons Learned from Lloyd Christmas

It’s a fact of the world we live in that, more often than not, your products will get a “no”. Sales rejection is just a …

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firmographics

Firmographics: The Key to An Awesome Ideal Client Profile

Firmographics are what make up a successful ideal customer profile. Since the term “inbound” was created and pioneered by the folks over at HubSpot, ideal …

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Warm Calling

Warm Calling vs Cold Calling: Which is Best for You?

Warm calling is the MUCH better looking sister to cold calling Those who are outside the sales world (and some who are in it) think …

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cold email responses

Cold Email Responses: Point Out a Lead’s Mistakes (Email Sequence Included)

Get more cold email responses by following these rules. If you have an agency, you sell results. Which is typically hard on the front end. …

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Social Media Marketing Plan

A Social Media Marketing Plan for the Fake News Generation

Here’s a social media marketing plan that can help you stand out in social feeds! There aren’t too many marketers in the world who don’t …

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employee advocacy

Employee Advocacy: How to Motivate Your Staff

Here are some tips for implementing more employee advocacy to keep your team motivated. Most of us are guilty in the occasional, if not, regular …

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buying patterns

Buying Patterns: What Buyers Are Really Thinking About

Understanding the buying patterns of your customers can allow you to tailor your experience to their expectations. Salespeople sometimes find the buying patterns of buyers …

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Split Testing

Split Testing: How to A/B Test Cold Sales Email Templates

There’s no reason why you shouldn’t be split testing every single cold email you send. Cold email templates save you the time you’d otherwise spend …

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Marketing AI

How Sales & Marketing AI Will Transform Growth Roles

Sales and marketing AI is changing how companies sell and promote themselves Techopedia defines artificial intelligence or AI as an area of computer science involved …

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SMB marketing

SMB Marketing: 12 Things to Avoid Messing Everything Up

SMB marketing opportunities are endless, as all these companies will need supplies, technology, or business services of one kind or another. Small-to-medium businesses (SMBs) make …

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