Sales and Lead Generation Content

If that sounds like a win to you, let’s get down to business on how you can develop a sales and marketing alignment plan in …

Whether you are an independent blogger, an eCommerce store representative or a marketing expert,  a chance is that email marketing matters to your cause. According …

From its very beginning, one of the preliminary purposes of the internet was to connect people and make stronger bonds in diverse communities. Soon enough …

In fact, wait any longer than 5 minutes and you will see an average decrease of 80% in lead qualification. When it comes to sales, …

In today world of content shock and disregard to direct advertising, the struggle for leads turns into bloody marketing warfare. And to win it, savvy …

The traditional model of the marketing funnel shows that your pool of potential customers gets smaller and smaller as the prospects get closer to making …

The sales funnel has been a well-entrenched image in sales folk’s minds, ever since it was first developed in the late 19th Century by Elias St …

However, cold email outreach is still a very efficient way to acquire customers and grow revenue. The fact that so many people are sending mass …

This can be because salespeople lack the technical ability and are still following ineffective sales methodologies. This is where sales enablement enters the scene! Sales …

Going through your old database from time to time can be very useful. Find some perspective and valuable contacts and try to re-engage them. It …

I’m often asked how to get the most out of LeadFuze. Amazingly, we’ve gone years without a real guide walking you through LeadFuze and how …

The purpose of putting out my take on the “inbound vs. Outbound” question is to help you create a well-balanced campaign. Sitting and making a …

If your customers are dissatisfied, they are also unlikely to bring their concerns to you. According to statistics, 96% of such customers don’t complain to …

Without sturdy pipeline management, it is difficult to generate leads and build relationships. Help your sales reps and managers get into a steady groove in …

The thing, however, is that a business will not be successful if it does not sell. Whatever product or service you are offering, you need …

You suddenly feel like someone pulled the rug from under your feet. A proposal, again? Alright, you say, hoping to whip up another 10-page essay …

It’s common for departments to have a full team for sales operations, cross-functioning with a traditional team of sales reps.  So, what do Sales Operations …

The thought process goes as follows: The modern consumer doesn’t respond to cold calls or spammy emails. They’re empowered with more information and more choice than …

Your sales team needs to be constantly growing and developing their sales skills. A sales team needs people who have more than the, “go go …

Have you ever felt like cold emailing doesn’t work for you at all? Built a list, crafted some messages, hit ‘send’, waited… and nothing? Poor …

More and more brands try to figure out why customers prefer to do business with and purchase items from one company or store rather than …

That’s why social proof like customer testimonials are so important. In fact, customer testimonials and case studies are considered the most effective content marketing tactics. …

It’s no doubt that LinkedIn is useful in both the recruiting and sales process. LinkedIn’s “Sales Navigator” is LinkedIn’s tool for individuals and B2B sales …

According to the State of Inbound 2018 report, selling is the aspect that most companies prioritize. 69% of the respondents identified “converting contacts/leads to customers” as …

Sales may not be the world’s oldest profession. But it’s certainly in the running. And few technological innovations, barring the telephone and the internet, have the …

With so many brands trying to stand out and make an impact, it’s up to you to show prospects why your business is the one …

In fact, statistics show that word of mouth marketing and peer to peer marketing are a huge driver in growth. 61% of people have recommended a …

A lot of people now store contact information and other essentials in their smartphones and other devices, saving room and hassle. However, there are much …

The business universe has become so overwhelming that it requires a lot of work and investments just to reach the targeted prospects and present them …

Even experienced sales reps can get a little cold calling anxiety. And yet, phone acumen is ironically, paradoxically more valuable than ever. The reasons for …