Sales and Lead Generation Content

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Productivity Hacks

Sales Productivity Hacks for Work [50 Go-To Tactics]

Just do a Google search, scroll your Facebook and LinkedIn, or watch videos on YouTube and you’ll see some form of content that is made …

sales quota definition

Sales Quota Definition: What It Is (and 3 Resources to Help Hit Yours)

Here’s a great resource for new sales reps including a sales quota definition and detailed explanations about all things related to sales targets. LeadFuze has …

linkedin profile makeover

5 LinkedIn Profile Makeover Tips [Why It’s Crucial to Outreach Success]

LinkedIn is a popular and widely used social media platform. Registered LinkedIn accounts have reached around 467 million, and it’s showing no signs of slowing down …

follow up email subject line

Follow Up Email Subject Line – The Complete Guide [Examples Included]

An effective follow-up email subject line can get you more opens and positive responses than your initial outreach email. When it comes to sending emails cold, …

sales email template

7 Copywriting Principles to Test in Campaigns (+ Sales Email Template)

Here are 7 copywriting principles and a sales email template for each. Use these to test and improve your outreach. The typical business professional receives …

lead nurturing

How to Create Personalized Lead Nurturing Drip Campaigns

Lead nurturing requires a personal touch. Like Josh says, it is not about adding the first name and last name over and over again. You …

click through rate

Click Through Rate (CTR): Guide to Understand and Improve Email Performance

It’s been a while since we’ve written on specific terms in the sales world. So, we decided to dust off the old sales terminology category …

google alerts

How Google Alerts Can Help Increase Your Sales [Examples Included]

Google Alerts is often used for brand monitoring, but have you thought about using it as a sales tool? Google Alerts have become incredibly popular …

sales strategy

Sales Strategy: 7 Essential Steps to Building a Successful Process

When working within a business, it’s easy to get into the mindset of just wanting to get things done. However, much like warfare, if you …

smart goal

How to Accomplish Your Goals: A 5 Step System

Step up your productivity and finally start accomplishing your goals with this simple system Goal setting: that thing you know you should be doing, but …

email mistakes

14 Email Mistakes to Avoid When Doing Cold Outreach (and the solutions)

Email mistakes can cost more than your open rate. Some are costly enough to throw your entire outreach campaign off track. The world of outreach …

chatbot

How a Chatbot Can Help Lead Customers Through the Sales Funnel

The sales funnel — the process potential customers go through when making buying decisions — has played an integral part of marketing and sales for …

workflow management

11 Email-Based Workflow Management Techniques for B2Bs

Email can be a powerful tool to push people through different workflows. Here are some ideas from Gloria Knapp. Do you have a mailing list …

customer persona

How to Use a Customer Persona to Focus Your Cold Email Outreach

Learn how to super-charge your cold email outreach efforts using customer personas. …

email deliverability

Email Deliverability: Everything You Need to Know [Guide]

High email deliverability is the goal of every salesperson and marketer when it comes to their outreach efforts. Here’s how to make it happen. I’m …

business email

How to Protect Your Business Email Account When Doing Outreach

Last week, I wrote all about the email blacklist. In this post (and possibly the next), it will be more about what companies can do …

email blacklist

Email Blacklist: How to Tell If You’re on It (and What to Do If You Are)

Landing on an email blacklist can be like purgatory. In this post we share how to handle it. I don’t watch much network TV, but …

pricing strategies

5 Pricing Strategies Every Sales Proposal Should Use

In this post, Bidsketch Founder, Ruben Gamez sheds some light on different pricing strategies to help your sales proposal stand out. Pricing strategies don’t just …

test email

50+ Split Test Ideas for A/B Testing Your Cold Email Campaigns

There are two rules when it comes to split testing emails. You should ALWAYS be testing something (never send one version of an email). And …

email signature examples

Email Signature Examples to Help You Stand Out (and Stay Legal)

Following these email signature examples and strategies can lead to more positive responses from your email sends. Having a professional email signature is kind of …

custom email sending

Introducing Custom Email Sending with Email Automation

Custom email sending is here! This is one of the biggest feature requests we’ve had and we just recently rolled this out for all customers. …

cold call email

Cold Call Email: 5 Reasons You Should Be Sending Them

Learning how to cold email (sometimes referred to as “cold call email”), effectively can be a huge boost to your sales process. Mention the words …

personalized email

How to Send Personalized Email Outreach at Scale

“Personalized outreach” AND “at scale” doesn’t seem to go together, but here are some ideas for making it happen. You know the importance of personalized …

personal touch email

Personal Touch Email: How to Personalize Your B2B Campaigns

Having a personal touch email sequence is NOT knowing everything about your leads. It’s also not just using their name over and over again. So, …

how to curate content

How to Curate Content: Curation Tips for Your Marketing Department

Learning how to curate content in a way that is streamlined can be effective for driving traffic. Here’s how… Content curation is the process of …

subject line for cold email

Subject Line for Cold Email – [Successful Examples Included]

Getting the right subject line for cold email is the difference between having your message seen and not seen. Writing cold emails is hard enough, …

scarcity examples

8 B2B Scarcity Examples That Are Working Right Now

Scarcity examples primarily occur in a B2C environment, but here are 8 winning B2B scarcity examples you can use. Certain sales tactics are more powerful …

tough sell

Tough Sell: True Story of Reaching the Unreachable Prospect

Here’s a real life example how I got in front of a hard to reach prospect for a tough sell. How long does it take …

marketing a webinar

Marketing a Webinar with Cold Email (4 Email Sequence Included)

Creating and marketing a webinar can be easy with these strategies Creating a webinar can be challenging, but marketing a webinar is a whole other …

what is gamification

What is Gamification? A Primer on Sales Gamification

Here’s a sales gamification primer to help you understand what it means. We’ve all played video games (some a lot more than others). But it’s …

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