Sales and Lead Generation Content

The consumption of social media has crossed 4.5 billion at the start of 2020. This means more than 60% of the world population is already …

These stats highlight the importance of identifying which leads are actually qualified to be able to take them through a nurture and sales funnel. Enter: …

Prospecting is one of the most time-consuming aspects of the sales process. It takes time to build a perfectly targeted contact list, come up with …

There are plenty of copywriting models out there, but one that’s stood the test of time is AIDA – attention, interest, desire, and action. Here’s …

Gone are the days where you could simply buy traffic for pennies and expect sales to start coming in. Many of those “methods” were never …

Millions without jobs, projections of thousands losing their life and no idea of what things will look like when this is all over. The current …

In fact, a book called “The Psychology of Sales Call Reluctance” estimates that this dread can be the reason 40% of experienced salespeople quit and …

Relationship selling is the art of establishing a connection with your clients. While this sounds easy at first, the reality is that it’s a little …

Nobody likes being sold to. The sooner you accept that the sooner you’ll learn what you need to know to be better at sales. When …

As you may be familiar with the term “direct sales”, especially since the name itself is very straight forward, but what is channel sales and …

Reaching an important decision maker directly is always a challenge. They usually have people employed to take their calls to filter out sales reps and …

The reason is simple: they are not following the right process. On top of that, they’re not using content in a way that will allow …

…And since then, there has been no looking back. GIFs in email have only got better. There was a time when Outlook did not support …

Lead generation continues to challenge marketers 65% of businesses consider generating traffic and leads as their biggest challenge. (Image Source: Venture Harbour) Between the introduction …

If you are here, reading this article it is good to assume that your cold emails are not getting the desired results. So you have …

Many of these questions might cross your mind during this crucial moment, and rightfully so. When this happens, you need a good email marketing checklist …

After mere minutes, somebody from your sales team reaches out on the phone with a quote. The phone call proves that they’re a qualified lead, …

The way you sign off in your email leaves the person with a lasting impression of you and your company. If you are letting your …

Sales data analysis is a vital way for organizations to maximize their sales capacity, and meet customer needs, in an increasingly competitive world. In fact, …

The reason lies in the quality of people using the platform. 30% of B2B businesses can be found on LinkedIn. So are the people running them. …

Push notifications are a reminder that you have an app installed on your mobile phone. And a desktop push quickly makes you rewind the time …

In order to increase your leads, one helpful method is by using a lead magnet. These magnets help you attract leads. A lead generation strategy …

Don’t take this the wrong way, there is nothing wrong with calling, emailing or even going door to door for sales purposes.   But let’s …

But this tactic has helped marketers grow their brands faster than any other technique out there. And you can’t deny the high conversion and reply …

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes …

Before I started researching the content for this article, I thought that email was going to be a critical channel for B2B content marketing. But …

To overcome the issue automating your emails is one of the best ways to increase your sales. You can send emails to the right person …

Most of the sales training we see today focus on fast-track training. This sort detail a myriad of processes that today is quite frankly – …

These stats show the level of improvement needed with regards to working across functions in your sales team structure. Improving the level of communication between …

At a glance What Dux-Soup Turbo does: Automates outreach to 1st, 2nd and 3rd connections on LinkedIn. The Dux-Soup Turbo tool does this in a way …