Sales and Lead Generation Content

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b2b email marketing

B2B Email Marketing Techniques to Avoid Poor Sales Practices

Before I started researching the content for this article, I thought that email was going to be a critical channel for B2B content marketing. But …

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email triggers

How Email Triggers Can Generate More Sales

To overcome the issue automating your emails is one of the best ways to increase your sales. You can send emails to the right person …

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Emotional Intelligence Training

Why Emotional Intelligence Training is Vital for Sales

Most of the sales training we see today focus on fast-track training. This sort detail a myriad of processes that today is quite frankly – …

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sales team structure

Sales Team Structure: Why 91% Of Top Selling Organizations Work Together to Close

These stats show the level of improvement needed with regards to working across functions in your sales team structure. Improving the level of communication between …

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email blacklist

Email Blacklist: How to Tell If You’re on It (and What to Do If You Are)

I don’t watch much network TV, but I was a sucker for the show Burn Notice. And, believe it or not, it relates to being …

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dux-soup

Connecting to your Perfect Leads in LinkedIn – Automatically

At a glance What Dux-Soup Turbo does: Automates outreach to 1st, 2nd and 3rd connections on LinkedIn. The Dux-Soup Turbo tool does this in a way …

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sales and marketing alignment

5 Essential Tips for Developing a Sales and Marketing Alignment Plan

If that sounds like a win to you, let’s get down to business on how you can develop a sales and marketing alignment plan in …

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how to avoid the spam folder

How to Avoid the Spam Folder [8 Things Which Will Not Land You in Spam]

Whether you are an independent blogger, an eCommerce store representative or a marketing expert,  a chance is that email marketing matters to your cause. According …

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linkedin leads

7 Great Tips to Improve LinkedIn Leads

From its very beginning, one of the preliminary purposes of the internet was to connect people and make stronger bonds in diverse communities. Soon enough …

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the sales process

Why Time Counts in the Sales Process [Research-Backed]

In fact, wait any longer than 5 minutes and you will see an average decrease of 80% in lead qualification. When it comes to sales, …

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sales and marketing content

10 Ways to Make Your Sales and Marketing Content More Powerful

In today world of content shock and disregard to direct advertising, the struggle for leads turns into bloody marketing warfare. And to win it, savvy …

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email signature template

The Best Email Signature Template Tips and Ideas

You’re told to make great first impressions in business, but what about last impressions? A strong email signature keeps you in the minds of your …

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full funnel content marketing

Full Funnel Content Marketing: Content For Each Level Of Marketing Sales Funnel

The traditional model of the marketing funnel shows that your pool of potential customers gets smaller and smaller as the prospects get closer to making …

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marketing sales funnel

5 Shortcomings of the Classic Marketing Sales Funnel (And How to Evolve Your Strategy)

The sales funnel has been a well-entrenched image in sales folk’s minds, ever since it was first developed in the late 19th Century by Elias St …

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cold sales emails

How to Use Personalized Images in Your Cold Sales Emails to Get More Replies

However, cold email outreach is still a very efficient way to acquire customers and grow revenue. The fact that so many people are sending mass …

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sales enablement best practices

Top 7 Sales Enablement Best Practices

This can be because salespeople lack the technical ability and are still following ineffective sales methodologies. This is where sales enablement enters the scene! Sales …

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multichannel marketing

How to Effectively Re-Engage Cold Prospects (Hint: Multichannel Marketing)

Going through your old database from time to time can be very useful. Find some perspective and valuable contacts and try to re-engage them. It …

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LeadFuze User Guide to Creating a Multi-Channel Sales Process

I’m often asked how to get the most out of LeadFuze. Amazingly, we’ve gone years without a real guide walking you through LeadFuze and how …

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Inbound vs outbound

Inbound Vs Outbound Lead Generation

The purpose of putting out my take on the “inbound vs. Outbound” question is to help you create a well-balanced campaign. Sitting and making a …

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ways of getting customer feedback

Ways of Getting Customer Feedback [4 Strategies That Don’t Involve Asking]

If your customers are dissatisfied, they are also unlikely to bring their concerns to you. According to statistics, 96% of such customers don’t complain to …

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pipeline management

Pipeline Management: How to Get a Handle on Your Lead Flow

Without sturdy pipeline management, it is difficult to generate leads and build relationships. Help your sales reps and managers get into a steady groove in …

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sales training program

Top 7 CRUCIAL Tactics and Secrets Each Sales Training Program Should Include

The thing, however, is that a business will not be successful if it does not sell. Whatever product or service you are offering, you need …

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how to write a business proposal

A Definitive Guide on How to Write a Business Proposal in 2019

You suddenly feel like someone pulled the rug from under your feet. A proposal, again? Alright, you say, hoping to whip up another 10-page essay …

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sales operations

Essential Skills of Winning Sales Operations

It’s common for departments to have a full team for sales operations, cross-functioning with a traditional team of sales reps.  So, what do Sales Operations …

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account based marketing tactics

Account-Based Hype: How ABM Makes Outbound Sales Cool Again for B2B

The thought process goes as follows: The modern consumer doesn’t respond to cold calls or spammy emails. They’re empowered with more information and more choice than …

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sales skills

5 Essential Sales Skills You Can’t Be Without this Year

Your sales team needs to be constantly growing and developing their sales skills. A sales team needs people who have more than the, “go go …

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outbound outreach process

Create an Outbound Outreach Process that Truly Works

Have you ever felt like cold emailing doesn’t work for you at all? Built a list, crafted some messages, hit ‘send’, waited… and nothing? Poor …

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marketing on facebook

Marketing on Facebook [7 Deadly Mistakes That Will Lower Your Sales]

Ever done one of those “Which Deadly Sin are You?” quizzes on Facebook? I have always felt Sloth is a particularly nice one to be. …

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building customer relationships

Building Customer Relationships With Your Prospects On Social Media

More and more brands try to figure out why customers prefer to do business with and purchase items from one company or store rather than …

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how to get customer testimonials

How to Get Customer Testimonials [7 Actionable Steps]

That’s why social proof like customer testimonials are so important. In fact, customer testimonials and case studies are considered the most effective content marketing tactics. …

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