Sales and Lead Generation Content

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Selling on Autopilot: Selling to Your Ideal Prospects Without Coming Across as the Average Salesperson

It’s because you’re trying to sell TOO HARD. I know this sounds absolutely crazy… But the paradox is that the MORE you try to sell, …


6 Tips to Source and Recruit Highly Qualified Candidates for Any Role

For instance, if you’re looking to hire people for your sales team , you know you want sales-savvy, qualified candidates from the get-go, people who’ll …


How to Leave a Voicemail that Prospects Actually Want to Get

Let’s be honest. It isn’t easy to get a prospect to listen to voicemails these days. And if they do listen, they rarely return the …

how to be a good salesperson

How to Be a Good Salesperson: [Detailed Guide]

That somebody was also right, because the reality is that at one point or another everyone has to sell something. Whether it’s convincing an employer …

increase sales with social media

11 Tips to Increase Sales with Social Media

The consumption of social media has crossed 4.5 billion at the start of 2020. This means more than 60% of the world population is already …


Step-by-Step Guide to Use Lead Scoring to Make Faster Sales

These stats highlight the importance of identifying which leads are actually qualified to be able to take them through a nurture and sales funnel. Enter: …

outreach automation

3 Steps to Smart Outreach Automation With LeadFuze and Reply

Prospecting is one of the most time-consuming aspects of the sales process. It takes time to build a perfectly targeted contact list, come up with …

aida model

How to Use the AIDA Model in Your Sales Copy

There are plenty of copywriting models out there, but one that’s stood the test of time is AIDA – attention, interest, desire, and action. Here’s …

post-pandemic sales

The Post-Pandemic Sales Guide

Millions without jobs, projections of thousands losing their life and no idea of what things will look like when this is all over. The current …

call reluctance

Overcome Call Reluctance: How to Get on the Phone and Sell

In fact, a book called “The Psychology of Sales Call Reluctance” estimates that this dread can be the reason 40% of experienced salespeople quit and …

relationship selling

How To Use Relationship Selling to Close More Deals Than Ever

Relationship selling is the art of establishing a connection with your clients. While this sounds easy at first, the reality is that it’s a little …

customer centric selling

What is Customer Centric Selling? [and how to use it]

Nobody likes being sold to. The sooner you accept that the sooner you’ll learn what you need to know to be better at sales. When …

channel sales

Channel Sales Guide: What It Is, Who It’s For, and How To Do It!

As you may be familiar with the term “direct sales”, especially since the name itself is very straight forward, but what is channel sales and …

how to get past the gatekeeper

How to Get Past the Gatekeeper [A Guide to Getting Contact with Decision Makers]

Reaching an important decision maker directly is always a challenge. They usually have people employed to take their calls to filter out sales reps and …

social selling

Social Selling: How To Use Content To Level Up Your Social Selling Process (Examples Included)

The reason is simple: they are not following the right process. On top of that, they’re not using content in a way that will allow …


GIFs in Email Marketing: Get Creative with GIFs in Emails

…And since then, there has been no looking back. GIFs in email have only got better. There was a time when Outlook did not support …

Cold Email

7 Reasons Your Cold Emails are Not Getting Response and How to Fix It

If you are here, reading this article it is good to assume that your cold emails are not getting the desired results. So you have …

Email Marketing Checklist

Email Marketing Checklist: 25 Questions To Ask Yourself Before You Send An Email

Many of these questions might cross your mind during this crucial moment, and rightfully so. When this happens, you need a good email marketing checklist …

B2B sales cycle

5 Strategies To Accelerate Your B2B Sales Cycle And Get More Customers

After mere minutes, somebody from your sales team reaches out on the phone with a quote. The phone call proves that they’re a qualified lead, …

Creating sales content

Creating Sales Content: How to Use Content to get Ready-to-Buy Leads

Don’t take this the wrong way, there is nothing wrong with calling, emailing or even going door to door for sales purposes.   But let’s …

how to close leads

How to Close Leads More Effectively Using Cold Email Outreach

But this tactic has helped marketers grow their brands faster than any other technique out there. And you can’t deny the high conversion and reply …

b2b customer experience

How B2B Customer Experience can Influence Sales Growth

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes …

b2b email marketing

B2B Email Marketing Techniques to Avoid Poor Sales Practices

Before I started researching the content for this article, I thought that email was going to be a critical channel for B2B content marketing. But …

email triggers

How Email Triggers Can Generate More Sales

To overcome the issue automating your emails is one of the best ways to increase your sales. You can send emails to the right person …

Emotional Intelligence Training

Why Emotional Intelligence Training is Vital for Sales

Most of the sales training we see today focus on fast-track training. This sort detail a myriad of processes that today is quite frankly – …

sales team structure

Sales Team Structure: Why 91% Of Top Selling Organizations Work Together to Close

These stats show the level of improvement needed with regards to working across functions in your sales team structure. Improving the level of communication between …

email blacklist

Email Blacklist: How to Tell If You’re on It (and What to Do If You Are)

I don’t watch much network TV, but I was a sucker for the show Burn Notice. And, believe it or not, it relates to being …


Connecting to your Perfect Leads in LinkedIn – Automatically

At a glance What Dux-Soup Turbo does: Automates outreach to 1st, 2nd and 3rd connections on LinkedIn. The Dux-Soup Turbo tool does this in a way …

sales and marketing alignment

5 Essential Tips for Developing a Sales and Marketing Alignment Plan

If that sounds like a win to you, let’s get down to business on how you can develop a sales and marketing alignment plan in …

how to avoid the spam folder

How to Avoid the Spam Folder [8 Things Which Will Not Land You in Spam]

Whether you are an independent blogger, an eCommerce store representative or a marketing expert,  a chance is that email marketing matters to your cause. According …