Sales and Lead Generation Content

It’s because you’re trying to sell TOO HARD. I know this sounds absolutely crazy… But the paradox is that the MORE you try to sell, …

For instance, if you’re looking to hire people for your sales team , you know you want sales-savvy, qualified candidates from the get-go, people who’ll …

Let’s be honest. It isn’t easy to get a prospect to listen to voicemails these days. And if they do listen, they rarely return the …

That somebody was also right, because the reality is that at one point or another everyone has to sell something. Whether it’s convincing an employer …

The consumption of social media has crossed 4.5 billion at the start of 2020. This means more than 60% of the world population is already …

These stats highlight the importance of identifying which leads are actually qualified to be able to take them through a nurture and sales funnel. Enter: …

Prospecting is one of the most time-consuming aspects of the sales process. It takes time to build a perfectly targeted contact list, come up with …

There are plenty of copywriting models out there, but one that’s stood the test of time is AIDA – attention, interest, desire, and action. Here’s …

Millions without jobs, projections of thousands losing their life and no idea of what things will look like when this is all over. The current …

In fact, a book called “The Psychology of Sales Call Reluctance” estimates that this dread can be the reason 40% of experienced salespeople quit and …

Relationship selling is the art of establishing a connection with your clients. While this sounds easy at first, the reality is that it’s a little …

Nobody likes being sold to. The sooner you accept that the sooner you’ll learn what you need to know to be better at sales. When …

As you may be familiar with the term “direct sales”, especially since the name itself is very straight forward, but what is channel sales and …

Reaching an important decision maker directly is always a challenge. They usually have people employed to take their calls to filter out sales reps and …

The reason is simple: they are not following the right process. On top of that, they’re not using content in a way that will allow …

…And since then, there has been no looking back. GIFs in email have only got better. There was a time when Outlook did not support …

If you are here, reading this article it is good to assume that your cold emails are not getting the desired results. So you have …

Many of these questions might cross your mind during this crucial moment, and rightfully so. When this happens, you need a good email marketing checklist …

After mere minutes, somebody from your sales team reaches out on the phone with a quote. The phone call proves that they’re a qualified lead, …

Don’t take this the wrong way, there is nothing wrong with calling, emailing or even going door to door for sales purposes.   But let’s …

But this tactic has helped marketers grow their brands faster than any other technique out there. And you can’t deny the high conversion and reply …

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes …

Before I started researching the content for this article, I thought that email was going to be a critical channel for B2B content marketing. But …

To overcome the issue automating your emails is one of the best ways to increase your sales. You can send emails to the right person …

Most of the sales training we see today focus on fast-track training. This sort detail a myriad of processes that today is quite frankly – …

These stats show the level of improvement needed with regards to working across functions in your sales team structure. Improving the level of communication between …

I don’t watch much network TV, but I was a sucker for the show Burn Notice. And, believe it or not, it relates to being …

At a glance What Dux-Soup Turbo does: Automates outreach to 1st, 2nd and 3rd connections on LinkedIn. The Dux-Soup Turbo tool does this in a way …

If that sounds like a win to you, let’s get down to business on how you can develop a sales and marketing alignment plan in …

Whether you are an independent blogger, an eCommerce store representative or a marketing expert,  a chance is that email marketing matters to your cause. According …