In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes …

Before I started researching the content for this article, I thought that email was going to be a critical channel for B2B content marketing. But …

At a glance What Dux-Soup Turbo does: Automates outreach to 1st, 2nd and 3rd connections on LinkedIn. The Dux-Soup Turbo tool does this in a way …

From its very beginning, one of the preliminary purposes of the internet was to connect people and make stronger bonds in diverse communities. Soon enough …

You’re told to make great first impressions in business, but what about last impressions? A strong email signature keeps you in the minds of your …

The traditional model of the marketing funnel shows that your pool of potential customers gets smaller and smaller as the prospects get closer to making …

The sales funnel has been a well-entrenched image in sales folk’s minds, ever since it was first developed in the late 19th Century by Elias St …

However, cold email outreach is still a very efficient way to acquire customers and grow revenue. The fact that so many people are sending mass …

I’m often asked how to get the most out of LeadFuze. Amazingly, we’ve gone years without a real guide walking you through LeadFuze and how …

The purpose of putting out my take on the “inbound vs. Outbound” question is to help you create a well-balanced campaign. Sitting and making a …

If your customers are dissatisfied, they are also unlikely to bring their concerns to you. According to statistics, 96% of such customers don’t complain to …

Without sturdy pipeline management, it is difficult to generate leads and build relationships. Help your sales reps and managers get into a steady groove in …

Ever done one of those “Which Deadly Sin are You?” quizzes on Facebook? I have always felt Sloth is a particularly nice one to be. …

It’s no doubt that LinkedIn is useful in the sales process. LinkedIn Sales Navigator is LinkedIn’s tool for individuals and B2B sales teams reaching out …

Small housekeeping tasks and customer research are adding up to a big chunk of time. This unproductive time could be better spent elsewhere and can …

In fact, statistics show that word of mouth marketing and peer to peer marketing are a huge driver in growth. 61% of people have recommended a …

The business universe has become so overwhelming that it requires a lot of work and investments just to reach the targeted prospects and present them …

Remember this classic (almost vintage) video made by Drew Houston, the guy that is CEO of Dropbox: This video drove hundreds of thousands of people …

What’s the point of building visibility for your brand if it doesn’t convert into sales?  But what does this translate to for your business’s revenue? …

Setting out to build a company from the ground up is often met with cheers of support and admiration. Everyone loves the underdog story of …

That’s right. LeadFuze now offers an unlimited sales leads data plan.  Some of you have been buying leads for a long time (whether through us …

Many companies have realized that using social media marketing results in higher conversion rates than traditional marketing. The following are 8 of the best social …

In today’s digital world, it’s difficult to find someone who doesn’t engage on social media no matter what demographic they are in. Gone are the …

How much is enough? When it comes to leads and prospects, the answer is: you can never have enough. Growing and expanding your business is …

It’s inevitable. You send an email to a seeming prospect. Something like this: Hey Jane, Still considering changing platforms? We just came out with some …

Who doesn’t want to ditch the 9-to-5 and work in their pajamas? After all, everything is digital, right? Hence the digital in digital marketing agency. …

After introducing its Panda algorithm update, Google encouraged webmasters to focus on the quality of content and its value from a user’s perspective. Thus, long-form …

There are no lone wolves in sales. Not anymore, really. In a hyper-connected world, reps and managers have to do more and be in more …

How to Write a Cold Email For Sales Prospecting & Outreach Ready to scale your sales? Learning how to write a cold email will be …

Influencer marketing is a trending topic in content marketing. In fact, B2B Content Marketing Report claims that 93 percent of marketersuse content marketing to make …