Sales and Lead Generation Content

As the pandemic increased uncertainty across the globe , most businesses became more conservative when in regards to spending, instead choosing to focus on taking …

Gone are the days where you could simply buy traffic for pennies and expect sales to start coming in. Many of those “methods” were never …

Millions without jobs, projections of thousands losing their life and no idea of what things will look like when this is all over. The current …

Relationship selling is the art of establishing a connection with your clients. While this sounds easy at first, the reality is that it’s a little …

…And since then, there has been no looking back. GIFs in email have only got better. There was a time when Outlook did not support …

Lead generation continues to challenge marketers 65% of businesses consider generating traffic and leads as their biggest challenge. (Image Source: Venture Harbour) Between the introduction …

The way you sign off in your email leaves the person with a lasting impression of you and your company. If you are letting your …

Nope! The technology that helped SaaS to stay ahead of the terrestrial competition – the cloud – is now disrupting the disruptor. SaaS businesses are …

The reason lies in the quality of people using the platform. 30% of B2B businesses can be found on LinkedIn. So are the people running them. …

Push notifications are a reminder that you have an app installed on your mobile phone. And a desktop push quickly makes you rewind the time …

In order to increase your leads, one helpful method is by using a lead magnet. These magnets help you attract leads. A lead generation strategy …

But this tactic has helped marketers grow their brands faster than any other technique out there. And you can’t deny the high conversion and reply …

In the last few years, considerable attention has been paid to improving customer experience (CX) in the B2C world, however, research by Accenture Strategy makes …

Before I started researching the content for this article, I thought that email was going to be a critical channel for B2B content marketing. But …

At a glance What Dux-Soup Turbo does: Automates outreach to 1st, 2nd and 3rd connections on LinkedIn. The Dux-Soup Turbo tool does this in a way …

From its very beginning, one of the preliminary purposes of the internet was to connect people and make stronger bonds in diverse communities. Soon enough …

You’re told to make great first impressions in business, but what about last impressions? A strong email signature keeps you in the minds of your …

The traditional model of the marketing funnel shows that your pool of potential customers gets smaller and smaller as the prospects get closer to making …

The sales funnel has been a well-entrenched image in sales folk’s minds, ever since it was first developed in the late 19th Century by Elias St …

However, cold email outreach is still a very efficient way to acquire customers and grow revenue. The fact that so many people are sending mass …

I’m often asked how to get the most out of LeadFuze. Amazingly, we’ve gone years without a real guide walking you through LeadFuze and how …

The purpose of putting out my take on the “inbound vs. Outbound” question is to help you create a well-balanced campaign. Sitting and making a …

If your customers are dissatisfied, they are also unlikely to bring their concerns to you. According to statistics, 96% of such customers don’t complain to …

Without sturdy pipeline management, it is difficult to generate leads and build relationships. Help your sales reps and managers get into a steady groove in …

Ever done one of those “Which Deadly Sin are You?” quizzes on Facebook? I have always felt Sloth is a particularly nice one to be. …

It’s no doubt that LinkedIn is useful in both the recruiting and sales process. LinkedIn’s “Sales Navigator” is LinkedIn’s tool for individuals and B2B sales …

Small housekeeping tasks and customer research are adding up to a big chunk of time. This unproductive time could be better spent elsewhere and can …

In fact, statistics show that word of mouth marketing and peer to peer marketing are a huge driver in growth. 61% of people have recommended a …

The business universe has become so overwhelming that it requires a lot of work and investments just to reach the targeted prospects and present them …

Remember this classic (almost vintage) video made by Drew Houston, the guy that is CEO of Dropbox: This video drove hundreds of thousands of people …