What is a sales pitch?

A sales pitch is a message used to persuade a prospect to purchase a product or service.

It can be delivered in a variety of different ways, including in-person, over the phone, or via online, TV, or radio advertisements.

In most cases, a sales pitch should be short and to the point. It should also explain or demonstrate the value of the product or service to the prospect.

Here is a presentation that gives a higher level overview of this post, or continue reading as I’ll go into more detail.

Slideshare Presentation: Sales Pitch: The Ultimate Guide to Mastering the Message

Before we get too far, I’m going to assume you already have leads to pitch. So we’re just going to get straight into actually pitching them. 

However, if you do not yet have a stream of leads, this is what LeadFuze’s software can do for you. 

LeadFuze helps you build lists of accurate leads automatically while integrating with sales outreach tools to allow you to contact those freshly verified leads.

LeadFuze Demo

LeadFuze in action. Sign up to get 25 leads for FREE.

4 Ingredients on How to Make a Good Sales Pitch

Every sales pitch consists of these four elements:

1 Audience

You’ll need to tailor your pitch to your audience so that they can benefit from what you have, but first, you’ll want the know everything about them. What are their needs? Challenges? Pain points and goals for themselves or others in society as a whole?

The most successful pitches of today begin with knowing who will be reading it – this includes understanding their preferences, habits, demographics, etc., and how those affect desirable outcomes like customer satisfaction or retention rates. You don’t want any unwanted surprises when pitching an idea!

2 Problem

There is always one problem that every business has, and it’s a big deal. Some might think this isn’t an issue for them or their industry but the truth is, we all have to face problems day in and day out – especially if you’re running your own company.

What problem is your target audience experiencing on a regular or semi-regular basis?

Highlight the problem in your sales pitch and describe its impact. If possible, share stats that will drive home the importance of solving the problem.

Let your audience know that you understand their problem completely.

3 Solution

After addressing the problem, show your audience how your product or service can help them solve it.

Don’t let your prospects’ fears about a potential solution persuade them to go in the wrong direction. Be prepared to show that you’ll be able to solve issues, like an unexpected problem or need for additional support services, and do it quickly so they can focus on their other priorities as soon as possible.

Summarize the value of your solution, and explain why they should do business with you. Make sure to break down your solution into smaller chunks or steps so that your audience will have an easier time understanding it.

4 Success

Once you’ve outlined your solution, you should let your audience know about all the benefits that come with solving their problem. If possible, provide hard data based on case studies and results from your current or past customers.

 5 Types of Sales Pitches and Ideas

In this section, we’re going to go over the most common types of sales pitches. A good sales rep should have all of these pitches prepared and ready for when a situation arises to pitch their company’s product or service.

1 One-word pitch

Can you sum up your entire brand in one word? You should be able to.

Your one-word pitch should consist of a single, powerful word that best describes what you do. All large companies have a one-word pitch.

Google’s is “search” while HubSpot has the more abstract “flywheel.” To find your own unique and meaningful word to describe your company or service can be challenging but it will help guide everything else in terms of marketing strategy and implementation 

Take some time to think about how this might work for you!

Once you decide on your one-word pitch, use it everywhere: on your website, in your sales presentations, and during meetings.

2 Elevator pitch

The elevator pitch is an effective way to communicate your company, product, or service in a memorable and concise manner. This type of sales pitch should be kept under two minutes so that it can be delivered during the course of one elevator ride (specifically when there isn’t time for much discussion).

The purpose behind having this short-yet-effective type of presentation is that you never know what opportunities will arise outside those where there are long periods available to discuss what you do.

Many people prefer getting information quickly before they run off! Click To Tweet

3 Cold call pitch

Cold calling isn’t dead. In fact, as much as 49% of buyers prefer a cold call as a first point of contact with a business.

A cold-calling pitch should always take into account what type you are dealing with so that it is tailored for each person and their needs specifically; this can make all the difference between one who becomes interested in your product/service and someone else who doesn’t want anything to do with it at all!

The prospect may have some questions after hearing about why they need our specific service – try not to ramble on too long before answering them, but also don’t say too little either because then there’s nothing left for them to ask more about.

While your cold call pitch can be longer than an elevator pitch, it shouldn’t be lengthy. Try to get to the point as soon as possible before you lose your prospect’s attention. 

4 Email pitch

Some people may think that email pitches are just a copy of cold calls. But with the power to be creative and concise, emails can actually become an even more effective way for you to communicate any message quickly.

Use subject lines like “urgent question,” or make use of bolding, underlining, italicizing–whatever it takes! Just remember that your prospects receive many marketing messages every day so try not to keep them waiting too long before they read something worth their time from you.

It’s harder to convey tone over email, so avoid using any ambiguous language in your email sales pitch.

Additionally, keep in mind that your prospects receive a lot more emails than phone calls every day, so it’s going to be harder to stand out. This makes it crucial that you use the right subject line and keep your email short and to the point.

If you are struggling to find the email address of the person you intend to pitch, here’s a resource that can help do that with ease.

5 Sales presentation pitch

The sales presentation is the traditional method of pitching a product or service. It provides you with the most space and time to pitch your offering, which takes more than just words to get people excited about what you’re selling (I mean, if I had 10 minutes in front of an audience would I spend it talking? Nope).

As always try getting straight into point as quickly as possible.

Be enthusiastic when speaking - don't go monotone! Click To Tweet

Add some visuals that will catch someone’s eye so they can see how awesome your company really is down at their very core from not only text but also images too.

8 Sales Hooks Examples and How to Develop Them for Your Product

Your main goal is to quickly attract your target audience and make a sale. After all, what is a sales hook for?  So make use of these 8 sales hook examples that will be presented to you. 

We tell people this all the time... having the right sales hooks will make all the difference with your outbound sales efforts. Click To Tweet

Since the market is becoming more and more competitive, it’s getting harder to accomplish this goal without effective sales hooks in your sales pitch.

By sales hooks, I mean all those targeted, personalized, and emotional mental hooks that will get both the attention and the affection of your prospects.

The important thing to remember here is that these hooks are only teasers, not your full offerings. They should act as baits that give out just enough of a taste to leave your prospects wanting more.

The easiest way to understand the purpose of sales hooks is to think of them as elevator speeches.

If you had only one thirty-second chance to tell a prospect about your product, what would you say?

You need to be prepared to say what you do and what makes you special at any time, and as quickly as possible.

To be able to achieve this, you should do your research first.

This is the research that will help you gain a deeper understanding of your market’s characteristics, and consumer wants, needs, habits, and preferences so that you can make the best hook in sales.

Then, you need to find at least one thing that sets you apart from the competition.

Today’s consumers are faced with hundreds of marketing messages trying to persuade them to buy something.

You can’t expect to sell your product only by stating that it is out there on the market.

You have to develop a sales hook and objective sales pitch that is relevant to your product and your business as a whole.

Here are sales hook examples that you could use when making your sales pitch outline:

1 Tell a story that your prospects can relate to

There is no sale without the story; no knockout without the setup.” — GaryVee

Everybody loves a good story. We can identify with them, learn something new, and get inspired.

Stories can quickly grab our attention and engage us emotionally.

This makes stories an excellent choice when creating selling hooks. 

Just be careful – do not bore your target audience with a never-ending story that will ask them to keep them listening or reading for too long.

sales hooks

People nowadays have short attention spans. Click To Tweet

The only way to make the sale is through stories that are brief, compelling and straight to the point.

But, how do you create such stories?

Use colorful, authentic language when describing your product.

Try to create an experience for your prospects.

Make sure that this experience includes all the positive aspects of your product.

To help people relate to your story, ask them to imagine a scenario and play along.

Structure the story in a way that will create a mental image of a better tomorrow – thanks to your product, of course.

It’s crucial here to not let yourself get lost in the story and start exaggerating. You have to make sure that your story is realistically optimistic.

Otherwise, many people won’t buy it.

Stick to the real value and features of your product, just communicate with them in an interesting way.

You can end with a lesson or a famous quote that supports your viewpoint.

2 Engage prospects with surprising questions

There’s no better way to engage your audience than asking them a question.

The more surprising the question is, the greater the engagement that you can achieve.

Just make sure to pose intelligent questions and try not to be too personal – it may offend them.

Find a counter-intuitive or unexpected piece of information, and use it in the form of a question or as an answer to a question.


Pick a less well-known fact that includes a large sum of money, a famous person related to your business or the interests of your audience.

Keep your questions relevant to your business and your product.

If you want to use provocative questions, make sure that you have an equally provocative idea to share.

Also, never start your sales hooks with harsh communication.

This doesn’t mean that you’ll have to tell tales to your prospects before you start talking about sales.

You only need to establish a certain level of credibility and trust before shooting these kinds of questions at your prospects.

3 Push the pain-point buttons

Solving the right problems for your prospects can bring you massive sales.

Getting into the problems of your customers will inevitably get you their attention.

But in order for this tactic to work, you need to know your customer’s fears, struggles, and insecurities very well. Otherwise, your efforts may backfire on you.

sales hooks

If you have done good research, push where it hurts the most.

Describe the greatest frustrations with the language that your target audience uses. Go into details. Show them you can relate to their troubles. Click To Tweet

This is the best way to gain their trust.

Find the things that set your product apart from others on the market.

Then, talk about the issues related to your competitors’ solutions.

Use numbers to quantify the issue, if applicable.

As soon as you remind the prospect of all the headaches, you’ll have a clear way to push your product and save the day.

This is how you’ll motivate people to purchase your offer.

4 Make use of Dichotomy

If you’re going to utilize this kind of hook, start by saying something that is true.

Then present a second truth that is in direct opposition to the first fact.

Finally, bring in your product and demonstrate how it can be used to address the problem.

sales pitch hook

In a segment of Shark Tank, the founders of DARTdrones utilized the dichotomy approach successfully in their pitch.

They proceeded by emphasizing that drones are indeed a useful piece of technology.

Then they contended that drones are prone to crashing, which directly contradicts the first truth.

That’s when they presented their solution which is a training course for drone pilots.

This contrasting approach informs us that we do not make absolute judgments, but rather that we compare two or more things.

A good fact is introduced first, and then a negative truth is introduced. This causes your audience to notice the contrast between both truths. 

They would want to see a solution, and you’ll be there teaching them how to do it.

5 Give out some genuine flattery

Flattery is the way to go when it comes to sales. People absolutely love being complimented, so use this charm during your pitch and they will be intrigued by what you have for sale!

The customer might catch on that you are buttering them up, but deep down inside they’ll feel good about themselves because of your compliments and see a positive side in all of your selling skills.

sales pitch hooks
Just keep in mind that if a sales representative excessively praises a prospective client, especially on personal characteristics it may come off as insincere or creepy. 

Make sure to express your flattery in such a way that it sounds sincere and contributes to the development of a good relationship with the client.

6 Appeal to the emotions

Using emotions is a really important tactic. During your pitch, make use of them. you avoid seeming manipulative, as doing so will turn off your consumer.

Determine the business, values and beliefs of your target audience. Demonstrate how your pitch is related to their own value system.

Including material in your presentation that elicits an emotional response may be your ticket to closing a deal and receiving a “yes.”

7 Use the Pique Technique

The problem is that when you’re selling to someone who doesn’t want to be sold to, directly launching into a conventional sales presentation is a certain way to lose their interest.

This pique technique is used when you make an unusual request or ask questions that leave your audience wanting to know more about what you’re talking about. They ponder why you’re inquiring, and that keeps them engaged.

sales pitch hooks
Rather than making a regular request for anything, make an uncommon question that causes them to wonder why you’re asking it.

8 Include supporting data

While you don’t intend for your pitch to appear dry, feel free to throw in a few concrete facts on your hook to support your pitch.

You need your clients to trust you, and for some individuals, objective data puts their minds at rest.

As long as you can cite credible sources for whatever statistics you put forth, a few excellently placed facts will help you appear more trustworthy.

To present your supporting facts,  make use of charts and graphs that are simple to understand. Instead of dumping all of the data on the table at once, break them down into manageable pieces.

3 Stages of a Good Sales Pitch

1 Research

sales pitch

You may have heard the old sales term, “It’s easier to sell an aspirin than a vitamin”.

If someone has a headache, the aspirin is a sure bet.

The vitamin, someone has to be sold.

It’s pain point vs. luxury and it’s a very accurate portrayal of how it can be easier to sell products that solve a problem and harder to sell things that don’t.

But if you really want a positive response from your sales pitch, you have to go further by taking that aspirin and putting it in the form of one of those gummy vitamins.

You’re turning something that is useful into something that’s attractive.

You could have even thought, “Maybe we could do something similar to our case study above and make a podcast?”

It could be that simple, but

  • What do your targets want to hear?
  • What kind of research needs to be done?
  • Is there any psychology that can compel them to respond?
  • Will your leads listen to a podcast?

These are all questions that must be answered before you begin to worry about packaging your offer into a sales pitch.

Showing them a boring service or product (that they really need) takes thought.

Re-positioning your sales pitch to where it’s actually interesting takes time and effort.

There are tons of ways to make people perk up when your email arrives (no matter what you’re selling).

  • Restaurant owners want to get positive reviews, lower shrink, and open a second location.
  • Manufacturers want to shorten supply chains and improve output without increasing overhead.
  • Nursing homes want to protect, improve, and build their reputation.
  • Really, take a minute and figure out what your leads want to do to improve their business.

Bonus: Here’s a quick post that could help you (if you’re still having trouble).

Go Where They Go

To begin answering those questions about your prospects, you have to start visiting the same places they do.

If you’re not willing to find what interests your targets, you have no business trying to reach out to them in the first place.

You may as well send one of those, “I was going to call you, but figured I reach out here first” canned emails.

Read some industry blogs or white papers.

Try to find some keywords and terms that seem to be buzzing around.

Once you have a loose idea of what your buyers want to hear, it’s time to go into deeper water and extract the things they’ll want right away.

We’ll give you a couple of tactics to get you started.

Find What They Already Enjoyed

Go to a site like Buzzsumo (it’s free) and see which terms are getting shared the most.

We did a sample search below for the term “lead generation“.

sales pitch

That quickly let us realize that it’s not a perfect method 🙂

sales pitch

Then, we tried searching for “dental practice management”.

We all know that someone reading this is trying to sell something to dentists.

It’s like the go-to B2B market, right?

Anyway, here’s what we found in the results.

sales pitch

A couple of the links there and another search let us know that dentists of an unsuccessful practice seem to look up anything from advertising tips to management best practices. (See screenshots below.)

sales pitch

There’s a lot of room here to find a topic that can bridge the gap between you and your ideal client.

sales pitch

Let Others Do the Research

Doing studies and running surveys of your audience is a great way to gather intel, but that will take a lot of time and maybe even a third party.

It’s more likely that the research you need is already available.

One of the best places to look is Pew Research.

And social media is a key component to both gaining and interacting with leads.

We went to Pew to find out if their research could help.

A quick search along the menu at the top lead us to see the “Internet & Tech” section.

sales pitch

We found the “Fact Sheets” tab interesting and clicked on it to find a few sets of data.

sales pitch

Low and behold, one of them was about social media.

sales pitch

In this piece, we were happy to find a ton of basic, but useful facts that could be used in creating a resource that speaks to businesses in a way they understand—facts.

sales pitches

sales pitches

The cool part is that you only need to give credit to Pew in order to use these facts in your own material. 

Like, right now, we are using Pew research to help you understand that we know what we’re talking about when it comes to researching.

sales pitch

Bonus Resource: These are just a couple of ways to find the content that your leads really want from you. HubSpot wrote a great post summarizing 17 different tools. You may want to bookmark it for future use.

A Word on Psychology

There is a lot that goes into the buying process (from your buyers’ point of view). Almost every step has to do with their noggin.

We aren’t going to go deep into the brain activity of the consumer here, but we will cover the basic points that you need to know when creating your irresistible offer.

Copyblogger wrote a great post that is worth reading. In it, they state that “people make decisions emotionally” and “people justify decisions with facts”.

It’s these two keys that help you get responses from your sales pitch.

Giving your targets something they want, triggers them emotionally.

You are giving them a resource that will help them attain their goals, fulfill their desires, etc…

At the same time, you are setting yourself (or your brand) as the expert.

Simply put, you compel with emotion and you sell with facts. Click To Tweet

Readers, viewers, and listeners all need to be moved from their wants to their needs over the course of an email or two. Let’s break it down.

Emotion-based selling

Bottom Line: If you get this, you can get leads to respond. Creating a compelling offer happens when you can make leads emotionally desire a result (that you convey with your resource) and factually prove that you can create the result shown.

Don’t Stop There

Once you find that bridge between what you’re selling and what leads want to learn, it’s important to run the full hundred meters of this race.

It would be tempting to just spin the data you looked up into an original post or white paper. Or to hire someone on Fiverr to write content that barely passes inspection.

Nope! Don’t do it.

If you’re going to do that, just send spam. It’ll work about the same.

One of the best tips we could give you to make your pitch unique is to find out the most shared and valuable piece of content—and make it better.

Think about the real-life sales pitch example we gave.

Do you know how much effort it takes to record a podcast and upload it on the internet? If you’re interested, here’s a detailed post and a couple of hours worth of video tutorials on the topic.

It wasn’t easy, but the results speak for themselves.

Why would you put so much into your business and not do your best to sell the product?

Stage One Recap:

  1. Take what you have to sell.
  2. Find (related) things leads want to know.
  3. Research to find out what they already like.
  4. Make a (better) resource for them.
  5. Highlight (factually) your ability to solve a problem.

2 Packaging

sales pitches

Hopefully, your sales hook is starting to become clear.

If you’ve read this far, your mind should be starting to think about the ways you can grab the eyes and ears of your leads in ways that don’t start with a cold, hard sales pitch.

Now, we’ll change gears a bit and talk about how to package your sales pitch within the confines of a cold email.

You’re Nothing if Not Relevant

There is a lot to convey in such a short amount of text.

You have 2-4 sentences (5 max), to tell them what you do and give them a way to learn more.

That’s not a lot of room for an introduction.

In fact, you shouldn’t introduce yourself.

That’s why you have one of those fancy signatures at the end.

With Gmail, they already see your face anyway.

Just get to the point; the clear value that you hope to tell them more about in a conversation.

Delivery of your value statement should take no more than 15 to 20 seconds — generally less.” — Dave Hibbard

Here are the elements of a relevant cold email:

Subject Line

You’ve probably read several posts about this one little thing.

It dominates that discussion of outreach, because it’s so important to the open rate.

We could hash out those details, but we’ve written extensively on the subject. Here are few links on the topic (from us and others).

How to start a sales pitch

Most readers can see the first sentence, making it the second most important part of the email (subject line being first).

Make the first sentence concise and exactly what your ideal buyers would want to know. Click To Tweet

There are a few sales pitch ideas that you could use, depending on who you’re trying to contact.

The Gush: If your audience is a reach up like to CEOs, celebrities, or others who may be publicly notable—tell them that you enjoy their [insert thing they do here].

  • Sales Pitch Example: We’ve been a user/reader/subscriber of [blank] for years and are big fans of…

The Brag: This is where you start off with a closely related and well-known client of yours to prove that you are a potential fit for their brand right up front.

  • Sales Pitch Example: We just finished a project for [insert fancy-pants customer you’ve worked with here] and thought….

The Point: You know your leads. If they don’t want their time wasted, often times the best thing to do is give them the goods in the first line.

  • Sales Pitch Example: I was wondering if you were looking for more social media leads for your dental practice?

Question Time

Make sure that one of your few sentences is a question.

It’s like the call-to-action.

The whole email should be geared toward getting a response.

You should actually include a couple of sentences that maximize the potential to getting an email back.

For instance, (using the question above) asking a direct question, first sentence, about their business needs (e.g. do you want more XYZ?).

Then, end with a less confrontational and related question. Something like, “Which social media platform gives you the best results?”

Doing this provides two opportunities for the lead to answer, one aggressive and the other not.

Which question a lead answers is also a great way to gauge where they stand. Click To Tweet

If they answered the less aggressive question, they may need more nurturing.

But if they email back asking for quotes—it may be a faster qualifying process.

The Signature

Your signature should be the only contact information that you give.

Don’t introduce yourself, don’t start out with who your company is, none of that.

Put all relevant data in your (professional) email signature at the end of the email (before the P.S.).

sales pitches

Don’t make it too long. They don’t need to know your birthday, favorite color, and NO inspirational quote.

  • Name
  • Role
  • Company (with address)
  • Your immediate contact data

Post Script (AKA P.S.)

Always include a P.S. in your cold emails.

It’s more likely to get read than the second sentence.

O.k., so we may not have hard data on that last sentence.

That said, post scripts get read by everyone who opens the email.

If you have a great resource that is perfectly tailored to your ideal leads, this would be the ideal place to put it. Those leads who opened your email and shrugged with a “Meh” may look down and say “Ohh”, leading to an eventual response.

Remember our case study? This is how you go from ZERO to 71.

3 Delivery

sales pitches

We have to go over one last critical piece to the cold outreach puzzle—timing.

Your compelling product pitch is going to be the cornerstone of your outreach, but most of the time it won’t take on the first send.

Oftentimes, it takes multiple touchpoints and emails to get a response from even the best leads.

In order to make the most of your lead list, you’ll want to send several emails; timed in a way that gets a response without annoying people.

We go into a lot more detail on when to send cold email.

6 Sales Pitch Best Practices

We’ve discussed the sales pitch from a lot of different angles in this blog post.

Before we wrap this up, we’ll go over a few best sales pitch lines and practices you should keep in mind to ensure that your sales pitch is as effective as possible.

1 Start with a question

A good way to start a sales pitch is to ask the prospect a question. 

Avoid starting your sales pitch by listing a bunch of facts (e.g., who you are and what your company does). Instead, begin your sales pitch with a question which helps to start a dialogue between you and the prospect.

Try asking a question about something you and the prospect would agree on, such as an undeniable fact or truth within their industry. You can start your question in one of the following ways:

  • You know how…
  • Doesn’t it seem like…
  • Have you ever noticed…

Getting the prospect to agree with you right at the beginning will help you build rapport and frame the conversation in the right way, giving you a better chance of making the sale.

2 Keep it conversational and friendly

While you should certainly practice your sales pitch, it shouldn’t sound practiced. Don’t turn your pitch into a monologue.

Think of talking with a prospect as chatting with a friend who could use your help. Keep the conversation casual and genuinely try to help the prospect while presenting your solution.

3 Focus on the benefits

Focus your sales pitch on the benefits that your solution can provide. Show the prospect how your product or service can solve their pain points, and the results it can generate for the prospect’s company.

This will help make the conversation highly relevant and interesting to your prospects, allowing you to grab their attention and get them interested in what you have to offer.

4 Make it short

You shouldn’t strive to explain everything about your solution in your first conversation with the prospect. Your sales pitch should result in the prospect wanting to learn more about your offering.

If you’ve done your research, you should be able to deliver your pitch within a couple of sentences.

Apart from intriguing prospects, a short pitch will also show them that you’re considerate of their time.

5 Take advantage of data

Your prospects most likely get pitched by companies similar to yours all the time. They hear a lot of different claims, some of them hard to believe or prove.

If you want to make your sales pitch believable, use actual data and stats to support your claims. Mention case studies you’ve produced, as well as any testimonials from satisfied customers that you might have accrued so far.

This will help prospects have an easier time trusting you and having faith in the effectiveness of your product or service.

6Use storytelling

People are naturally attracted to stories. Storytelling is a great way to captivate your prospects and make them lower their guard.

Delivering your sales pitch in the form of a story allows you to build rapport and create a stronger connection between you and the prospect. A story helps prospects relate to your brand more, making it easier for you to sell to them.

Tell the prospects a story that covers where their business is now, what problems it’s facing, and where it could be if they had a way to solve their problem. Then, tell them how your product can help them get there.

7 Great Sales Pitch Examples

Before we conclude this guide, we’re going to mention a few of the best sales pitch examples out there. 

1 G2Crowd

G2Crowd’s pitch revolves around agitating a pain point of their target audience and then offering their solution as a way to help their audience solve it.

They highlight a clear disconnect between what’s currently available in the market and what prospects actually need.

This sample sale pitch accomplishes all of this while staying relatively short and focusing on the benefits the G2Crowd platform offers to its users.

2 Vidyard

Vidyard’s pitch addresses its core audience right from the start and focuses on the competitive advantage its product has, as well as the clear benefits it can provide to its users. 

They also make sure to mention a number of different use cases for their product, helping prospects quickly understand all of Vidyard’s possibilities and making them imagine using it within their own company.

3 Brightfunnel

Brightfunnel’s sales pitch is the shortest one on this list. In just 15 seconds, they manage to explain what their platform is about and how it can benefit their target audience.

By keeping their pitch short, they manage to both keep their audience’s attention as well as have them asking for more.

4 Scrub Daddy

The founder of Scrub Daddy, Aaron Krause, presented his sales pitch for his scrubbing tool, which changes texture depending on how hot the water is, on Shark Tank years ago.

In addition to being able to rapidly describe how his product addresses cleaning issues around the house, he was able to show those claims in a live environment, which helped to make the pitch a success. 

For added interest and entertainment, he sprinkled in some lightheartedness and humor throughout the presentation and demonstrations.

5 Goody bag

Goodybag is a catering service that provides lunch for businesses. That isn’t exactly a new concept, is it? However, there are a few unique characteristics of the business that distinguish it from other comparable services.

As a result, the entrepreneur in this pitch example takes the time to clarify what the business is NOT from the beginning. This aids in the clarification of precisely what the company provides and what its unique value proposition entails.

6 Mama I Want to Write

Ebonee Monique Thompson of Mama I Want to Write, presented the narrative of her business at the Black Enterprise Entrepreneur Conference, which served as another example of an elevator pitch. Despite the fact that she just has a few minutes, her sales presentation gives a thorough overview of her service.

In a short amount of time, she described the issue – individuals who want to write but don’t have the time or energy – and the services her business provides to help them address the problem of time and concentration. This includes outlining many distinct target audience members who may benefit from this service – and then walking listeners through the process of using the service.

7 Lazarus 3D

Lazarus 3D is a medical technology company that develops equipment for medical institutions. Beginning with a clear explanation of who they manufacture their product for and what issue it addresses for medical facilities, physicians, and their patients, the creator of this sales pitch sample sets the tone for the rest of the presentation.

She also used real-world analogies and incorporates graphics into her sales presentation to assist people to better understand the idea she is trying to sell.

At the conclusion, she poses a question to really get people to start thinking about the significance of what she is presenting to them.

A question to your audience at the conclusion of a sales presentation, whether delivered online, through email, or in person, may often assist to prolong the discussion and get people thinking about how they could really use your service.

Find Prospects to Make Sales Pitch

Now that you know how to make the best sales pitch, you still have one problem to deal with. 

How would you find prospects to make your sales pitch to? It could take some time if you’d go around and search for them one by one. 

Lucky you! LeadFuze is here to help with that hard task.  

LeadFuze Account Based Search

Find Specific People Using LeadFuze’s Account Based Search

LeadFuze connects with popular CRMs and ATSs, which eliminates the need for you to manually enter all of the data. It will be a completely hands-free experience.


If your goal is conversations with quality leads, then your offer (aka your sales pitch) is what you need to focus on. Everything should be tested, but it’s the offer that’s most important. It needs to resonate with your target audience.

Make it a good one!


Editors Note:

Want to help contribute to future articles? Have data-backed and tactical advice to share? I’d love to hear from you!

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Josh Slone
About Author: Josh Slone
Josh Slone is the Head Content Writer for LeadFuze. Josh writes about lead generation strategies, sales skills, and sales terminology.