Sales emails can be tough to write. You want to sound professional, but also friendly and approachable. It’s a fine line to walk, but luckily there are some tips and tricks you can use to make sure your sales email hits the mark every time. For example, did you know that using personal stories in your sales email can actually help increase conversions? It’s true!

People love hearing about other people’s experiences, so sharing a relevant story in your sales email is a great way to connect with potential customers on a more personal level. If not sure how to get started, check out our blog post below for everything you need to know about writing a sales email that sells!

Sales Email

A sales email is an email that is sent by a company in order to promote and sell a product or service. This type of email typically contains information about the product or service, as well as a call to action that encourages the recipient to purchase the item.

How to Write the Perfect Sales Email

Let’s take a closer look at each of these 5 components of a successful outbound sales process.

1. Email Subject Line 

Keep you sales emails short and sweet. Remember that your goal is to get the reader interested.3. Don’t sound like a car salesman.

Here are some examples of how other salespeople use CallRail.

Jerry recommended that I get in touch with you as I have a few ideas that may help with [topic that is relevant to them]. Specifically, I was wondering if you’d thought about [idea recommendation]? I look forward to hearing back.

Don’t use spam words like “free” or “money” in your subjects lines.

Your subject line is your first (and sometimes only) chance to make a good impression, so don’t waste it! Write something eye-catching and to the point. Additionally, avoid using “spammy” words like “final,” “reminder,” or “sale.”

How to Increase Your Email Open Rate

Split your list of 50-100 contacts into two groups.

Now, try sending out these email with different subjects to different groups.

After trying a few different subject lines, you should test which one has the highest open rate. Then, send it to the rest of the list.

Aim for an open rate between 30% and 50%.

2.  How to Write a Great Email Opening Line

Avoid beginning your email with, “Hello,” or “Hey,” or “How’s it going?”

Instead of starting with something generic like, “Hi, my name is ______________________,” try starting your conversation with something that’s more engaging.

I noticed you’re in the market for a new CRM. Here at HubSpot, we offer a free CRM that can help you manage your sales pipeline and close more deals. [Mutual connection] mentioned you might be interested in learning more about our product, so I wanted to reach out and see if you had any questions. I saw that we both attended the same conference last year, so I’m guessing we have similar interests. I loved your post on the future of sales technology. It was very insightful. Congratulations on your recent promotion. I’m sure you’ll be great at your new role. Let me know if there’s anything I can do to help you adjust to your new position.

3. Body Copy

Your company’s services should add value to your clients’ businesses. Don’t use a generic statement like, “We help you increase your lead gen by 400% and seamlessly demonstrate your value to your clients.”

Ask open-ended questions to align with your prospects’ goals and needs.

What are your thoughts on your current strategy? Are you looking to improve it in any way? What are your priorities when it comes to business goals? Do you have questions about anything that we could help answer? Our team is dedicated to helping you achieve success.

4. Close Your Sales Email

A clear call to action at the end of your email can encourage your prospects to respond. End with one of the following:

Is there something else I can do for you? Is there another topic you’d like me to cover? Let me know!

5. Sales Email Signatures – Ways to Improve Your Email Signature

A sales rep’s email address should be easily visible in their emails. It should also be professional, not distracting, and free of clichés.

A short and sweet professional looking email signature acts as a digital business card and is all you need. Add your number for direct contact purposes, and link to your LinkedIn profile or Facebook page so your contacts can learn more about you.

The anatomy of an effective sales email template

A successful sales email from a cold lead contains an attention-grabbing subject, an emotional connection, a tailored message, and a clear call to action.

Email subject line

A great start to writing your prospect email is by writing a killer subject line that grabs their attention. This is the first thing your prospective clients will see, so you want it to be great!

Your email should make them want to open it by being intriguing.

Instead of writing “Improve your email marketing”, try “Boost your conversion rates”.

Instead of talking about something that’s intangible, like “increasing your click-through rates,” talk about something more concrete, such as “wanting to increase your email opens by 50%?”

And it’s fun. A caller is much more likely to answer quickly if I can immediately address their question.

Opening lines

Here’s an infographic that breaks down how email inboxes really look.


To stand out from your competitors, you want to immediately grab your reader’s attention with your first sentence.

“I’m Lucille, working at LMP and I have a sales automation platform that will save 50% of your timemoney”. Or anything similar.

Instead of making it about you, focus on how your product or service can benefit them.

“I saw your [post] in the [group] where you were [looking for] [something] to [market your [product] with [a small] [team].”

If you want to go into more detail on email, check out this guide.


Your sales pitch should be about the benefits it can bring for your prospects, not about what you need from them.

Demonstrate your understanding of their pain points and needs, and show them how you’re an expert in the field.

Don’t say we help you get anyone on the phone.

You know what happens at the end of this story, don’t you?

It’s better to be human and focus more on converting your lead. For instance, “I would like to learn more about your strategy for generating more sales.”

What ideas do you have for exchanging our best practices for making sales?

The goal is to book a sales meeting, not to sell.

Closing an email

Your email should end with a clear call to action. You don’t want your prospect to spend too much time thinking about what to do next.

Your objective shouldn’t be to close a sale, but to instead get the prospect to reply and qualify their interest.

Keep things simple. Don’t ask “If interested in our services, what days work best for you?”

It’s harder to get the timing right, because you need to agree on a time, then they might need to reschedule, and so on.

It’s best if we play it like this “Are you available Monday at 10 or 4?”

Follow-Up Calls

If a prospect doesn’t respond to your initial outreach, it does not necessarily mean that they aren’t interested. They might have been busy, or they might have simply forgotten about you.

Always include a follow-up in all your campaigns, even the ones that seem a little dull.

Types of Sales Emails

Before we dive into creating awesome content for your email, let’s talk about email and sales. Should you send out a daily newsletter of blog updates?

What type of sales email would you like to send? A dedicated offer email or a brand story email?

There are several types of email you can send, and it’s important to choose the right one.

Your prospects have short attention spans and are constantly bombarded with emails. You need to make your sales email stand out in order to get their attention. Keep your email short and to the point, and make sure the subject line is catchy.

Brand Story Emails

Maybe your company has an interesting history? Or have you won any awards?

Your business has a story, and it’s a story that your prospects can emotionally connect with. By reiterating who you are, what you do, and how you’re able to help them, you create an emotional response that can lead to conversions.

Email Newsletters

These newsletters enable you to remain top of mind with your prospects. The newsletters are a great way to create a foundation for your sales outreach strategy. By including content such as current projects or employee profiles, you can stay top of mind with your prospects.

These newsletters are a good way to stay in front of your prospect.

If you’re not subscribed to Vengreso’s newsletter, you’re missing out on weekly emails with amazing content to help you prospect better and sell more. Just click here to subscribe now.

Prospecting Emails

The most common email a rep sends is a prospecting email to a prospect. This is meant to start an online chat that will hopefully lead to a face-to-face meeting.

Dedicated Blasts

Dedicated blasts are promotional emails that contain information about one solitary offer.

If you’re hosting a webinar, these dedicated emails are often sent to your entire database. They act as a landing page that introduces a call to action.

Video emails

Including videos in your emails can increase your open and click-through rate by 65% and 96% respectively.

Using video in your emails is a great way to stand out from your competitors. Learn how to use videos for sales and incorporate them into your sales process.

Sponsorship Emails For Lead Generation

If you’re looking to reach a new audience and generate leads, one option is to pay to have your copy included in another vendor’s newsletter or blog post. This can be an effective way to get in front of potential customers and introduce them to your product or service.

HubSpot Study – When To Send A Sales Email

A study conducted by Hubspot

In 10 months, Hubspot analyzed over 20,000,000 emails and determined the best time to send an email.

The number of times people opened their emails on a given weekday was compared to the number of emails sent on that day.

When it comes to sending a sales email, Tuesday is the best day to do it. You’re likely to see 20% more opens than on any other day of the week. Monday and Wednesday are also good days for sales emails, with 18% higher open rates than average.

Thursday comes in at a close third, with 15% more opens than average. And Friday rounds out the top five days for sales emails, with 8% more opens than average.


The best time to send a sales email is 11 AM EST. This is when you are most likely to receive a response.

The highest open rates on emails occur between 10 AM and 12 AM, with 11 AM being the peak.


Sales Email Follow Up Strategies

Sent an email to sales.

Now that you’ve created your script, the hardest part is over. All that’s left is for you to pick up the phone and actually make the call.

No, not really — because 80% of sales are the result of at least five follow ups.

So, what can you do if your emails aren’t being read? And how do you gain their trust?

After you’ve sent your sales email to a prospect, you need to follow up with them. This 3 step process includes:

1. Track Engagement, Call Fast, and Open With Context

If you’ve noticed that your prospect is regularly interacting with your emails, this could be a sign that they’re interested in what you have to offer. The more engaged they are, the more likely they are to be receptive to your pitch.

The more likely you are to engage with a lead, the more valuable they are.

With sales software from HubSpot, you can measure and track your email engagement, create personalized and automated emails and documents, log your call queues, and follow up on your prospects with timely and specific email messages.

Once you determine a contact is engaged, you can reach out and try to engage with them.

Pro Tip: Call Fast and Open With Context

Hey, this is Tim from XYZ company. I hope this isn’t interrupting you.

[prospect]: “Tim, I was just reviewing your email. Perfect time.”

[Salesperson]: “Good, I’m almost done. I noticed you were interested in some of the information we have on increasing sales team efficiency.

Hello! Just wanted to check in and see how things are going. Is there anything I can help you with?

HubSpot CRM – Free Tool: HubSpot CRM

Manage your prospect and sales funnel with an intuitive, flexible solution like Hubspot.


2. Follow up with your prospects quickly, and track any trigger events

Instead of sending out generic follow-ups, you can personalize messages based on triggers such as when a prospect opens an email or clicks on a link.

1. Set up alerts on Google or Linkedin for important events like product releases, vacation, birthday, or getting a new dog.2. Send personalized emails that are tailored to the recipient’s interests, such as new product release, a vacation, a birthday, or new pet.

Google Alerts

Set up alerts on Google to receive notifications when specific companies, products, or industries are mentioned.

LinkedIn’s “Mentioned in the News”

Staying up to date on your contact’s industry is a good way to make a good first impression. You can do this by checking out their LinkedIn profile and seeing what they’ve been up to. You can also use their profile to find their group on LinkedIn and reference something they’ve posted there.

3. Continue adding value until your lead is interested and ready to do business.

Other times, you’ll simply catch them at bad times. Perhaps they’re on an extended vacation or preoccupied with other work.

But don’t worry, this doesn’t have to be the end for you. Instead, it’s an opportunity to show your prospects the value you bring to the table.

You can show your prospects your value by mentioning them on social media, sharing their content, or promoting them. You can show them your worth by helping them solve a problem, introducing them to thought leaders, or recommending candidates for their open positions.


If you’re looking to improve your sales email skills, then following the tips in this blog post is a great place to start. Just remember to keep your audience in mind, be personal and relatable, and don’t forget to proofread before hitting send! With a little practice, you’ll be writing sales emails that sell in no time.

Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀[/sc

Editors Note:

Want to help contribute to future articles? Have data-backed and tactical advice to share? I’d love to hear from you!

We have over 60,000 monthly readers that would love to see it! Contact us and let's discuss your ideas!

Justin McGill
About Author: Justin McGill
This post was generated for LeadFuze and attributed to Justin McGill, the Founder of LeadFuze.