Sales and Lead Generation Content

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sales statistics

30 Shocking Sales Statistics that will Change the Way you Sell

For sales veterans, sales statistics may be uncomfortable to read through, but they reflect the cold hard truths that sales teams come across every day …

sales opportunities

Sales Opportunities: 3 Ways to Identify When Leads are Ready to Close

B2B and B2C companies alike are investing more and more into lead generation. All in order to increase the number of sales opportunities. Previously, lead …

prospect vs lead

Prospect vs Lead vs Opportunity – What’s the Difference?

These sales terms get thrown around all the time. But what really is the difference between a Prospect vs Lead vs Opportunity? There’s so much …

GDPR Compliance

GDPR Compliance Guide for Sales (It Likely Affects You)

If you send emails outside of the U.S. of A., you’re going to want to pay attention to this post. I will explain everything you …

sales quota definition

Sales Quota Definition: What It Is (and 3 Resources to Help Hit Yours)

Here’s a great resource for new sales reps including a sales quota definition and detailed explanations about all things related to sales targets. LeadFuze has …

click through rate

Click Through Rate (CTR): Guide to Understand and Improve Email Performance

It’s been a while since we’ve written on specific terms in the sales world. So, we decided to dust off the old sales terminology category …

brand positioning statement

Brand Positioning Statement: A Guide to Creating and Owning Yours

Here’s a step-by-step guide for creating your own brand positioning statement. Let’s do a little brand positioning statement “word association” to get your gears turning. …

Sales Rejection

Sales Rejection Wanted: Lessons Learned from Lloyd Christmas

It’s a fact of the world we live in that, more often than not, your products will get a “no”. Sales rejection is just a …

firmographics

Firmographics: The Key to An Awesome Ideal Client Profile

Firmographics are what make up a successful ideal customer profile. Since the term “inbound” was created and pioneered by the folks over at HubSpot, ideal …

Unique Value Proposition

Unique Value Proposition – Here’s What We Learned from Uber

Here’s everything you need to know about a unique value proposition The unique value proposition (UVP) of a company should be exactly what it sounds …

pricing strategy examples

Pricing Strategy Examples & Why You MUST Discuss Pricing Early

If you aren’t constantly testing your pricing strategy, you can be leaving money on the table. All too often we cringe when that great sales …

marketing software

Marketing Software: The Categories of Tools an Agency Needs

Marketing software is exciting. When I was running my marketing agency, I was testing out new software tools on a near daily basis! There are …

smarketing

What is Smarketing (Sales + Marketing)?

What is Smarketing (Sales + Marketing)? Over the past few years, a term has been growing around the water coolers of many a tech company …

Outbound Sales

What is Outbound Sales? [and 3 Ways to do it better]

What is Outbound Sales? You have probably heard the term and may have asked yourself, “What is outbound sales exactly?” There has been a ton …

Sales prospecting

Sales Prospecting Definition: What Does “Prospecting” Actually Mean?

Sales prospecting doesn’t mean what it used to and it can even be automated! Sales prospecting is one of the most important aspects of an …

business development vs sales

Business Development vs Sales Development Representatives

Business Development vs Sales Development Representatives Learning the difference between business development vs sales development reps is an important distinction when building out a sales …

business development representative

Business Development Representative (BDR): Definition and What They Do

Business Development Representative (BDR): Definition and What They Do Do you have a salespeople that consider themselves a Business Development Representative, a Sales Development Representative, …

Sales Development Representative

Sales Development Representative (SDR): Definition and What They Do

Sales Development Representative (SDR): Definition and What They Do Just hiring a “salesperson” won’t work. You need to fully understand what a Sales Development Representative …

marketing qualified lead

Marketing Qualified Lead (MQL) vs. Sales Qualified Lead (SQL)

Marketing Qualified Lead (MQL) vs. Sales Qualified Lead (SQL) Getting confused with the terms “Marketing Qualified Lead” and “Sales Qualified Lead”? Consumers are getting more …

what is a lead?

What is a Lead?

What is a Lead? It’s used all over this blog and incorrectly in businesses worldwide! Believe it or not, the concept of a lead can …

account based marketing

Account Based Marketing – Everything You Need to Know (and What You Don’t)

What exactly is Account Based Marketing (ABM) anyway? “Account Based Marketing” is all the rage these days. You’ll want to pay attention if any of …

Sales Qualified Lead

What is a Sales Qualified Lead (SQL)?

Do you know what makes a Sales Qualified Lead (SQL)? If not, read on! A Sales Qualified Lead should not be confused with a Marketing …

what is a sales prospect

What is a Sales Prospect vs Suspect?

This Post will Help Sales Reps Define Prospect Vs Suspect and Improve the Quality of Leads in Your Funnel Do you ever wonder what the …

marketing qualified lead

What is a Marketing Qualified Lead (MQL)?

Do you know how a Marketing Qualified Lead is determined? If not, this post is for you! Sales systems are intricate. If you are growing …

sales hooks

Sales Hooks – How to Develop Them for Your Offer

We tell people this all the time… having the right sales hooks will make all the difference with your outbound campaigns. Your main goal is …

unique selling proposition

Unique Selling Proposition: How to Develop the Ultimate USP (Lots of Examples!)

Having your unique selling position down pat can help you differentiate and stand out from the noise. To sell your product or service, your goal …

smarketing

Smarketing: True Sales and Marketing Alignment (Webinar)

We had a great discussion on this live webinar about the combination of sales and marketing, cleverly nicknamed Smarketing. How are companies combining the efforts …

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