Sales and Lead Generation Content

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marketing qualified lead

Marketing Qualified Lead vs. Sales Qualified Lead

What is a Marketing Qualified Lead A marketing qualified lead is more likely to become a customer compared to other leads. These are people that …

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Lead Scoring

How to Create an Informative Lead Scoring System in 6 Steps

What Is Lead Scoring? Lead scoring is a way of ranking leads to determine which ones are more likely to become customers. It’s usually based …

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unique selling proposition

How to Write Powerful Unique Selling Proposition – 17 Examples

What is a Unique Selling Proposition? A unique selling proposition is a position that differentiates your product or business from other competitors. It can be …

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account based marketing

15 Account Based Marketing Strategies and How to Set Them Up

What is Account Based Marketing? Account based marketing (which is what ABM stands for) is a type of business marketing strategy that helps you focus …

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Sales prospecting

15 Sales Prospecting Techniques to Boost Conversions

What is Sales Prospecting? Sales prospecting is basically looking through your list of leads to identify which ones you can turn into a profitable client. …

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ours

How to Apply Objectives and Key Results (OKRs) For Optimal Sales Goals And Outcomes

Prioritising and working towards goals needs a high level of focus and alignment. One method top businesses tend to use is Objectives and Key Results …

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lead generation job description

Create the Ultimate Lead Generation Job Description (and how to find the best candidates)

Creating job descriptions may seem unimportant and maybe even unnecessary. Many business owners and managers think that there are tons of better things to do …

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search ad tactics

Search Ads Tactics to Compete With a Bigger Brand

Even medium-sized businesses struggle to keep pace with the larger enterprises and monopolies of the world. Thankfully, digital marketing and its many facets have helped …

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emerging sales trends

6 Emerging Sales Trends To Stay At The Cutting-Edge

In other words, sales will be hard to come by for quite a while. That’s why it’s more important than it’s ever been in the …

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Step-by-Step Guide to Use Lead Scoring to Make Faster Sales

These stats highlight the importance of identifying which leads are actually qualified to be able to take them through a nurture and sales funnel. Enter: …

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aida model

How to Use the AIDA Model in Your Sales Copy

There are plenty of copywriting models out there, but one that’s stood the test of time is AIDA – attention, interest, desire, and action. Here’s …

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call reluctance

Overcome Call Reluctance: How to Get on the Phone and Sell

In fact, a book called “The Psychology of Sales Call Reluctance” estimates that this dread can be the reason 40% of experienced salespeople quit and …

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customer centric selling

What is Customer Centric Selling? [and how to use it]

Nobody likes being sold to. The sooner you accept that the sooner you’ll learn what you need to know to be better at sales. When …

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channel sales

Channel Sales Guide: What It Is, Who It’s For, and How To Do It!

As you may be familiar with the term “direct sales”, especially since the name itself is very straight forward, but what is channel sales and …

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sales data analysis

9 Ways Sales Data Analysis Can Help You Generate More Revenue

Sales data analysis is a vital way for organizations to maximize their sales capacity, and meet customer needs, in an increasingly competitive world. In fact, …

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sales and marketing alignment

5 Essential Tips for Developing a Sales and Marketing Alignment Plan

If that sounds like a win to you, let’s get down to business on how you can develop a sales and marketing alignment plan in …

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sales opportunities

Sales Opportunities: 3 Ways to Identify When Leads are Ready to Close

B2B and B2C companies alike are investing more and more into lead generation. All in order to increase the number of sales opportunities. Previously, lead …

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prospect vs lead

Prospect vs Lead vs Opportunity – What’s the Difference?

These sales terms get thrown around all the time. But what really is the difference between a Prospect vs Lead vs Opportunity? I hear from …

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sales quota definition

Sales Quota Definition: What It Is (and 3 Resources to Help Hit Yours)

Here’s a great resource for new sales reps including a sales quota definition and detailed explanations about all things related to sales targets. LeadFuze has …

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click through rate

Click Through Rate (CTR): Guide to Understand and Improve Email Performance

It’s been a while since we’ve written on specific terms in the sales world. So, we decided to dust off the old sales terminology category …

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Sales Rejection

Sales Rejection Wanted: Lessons Learned from Lloyd Christmas

It’s a fact of the world we live in that, more often than not, your products will get a “no”. Sales rejection is just a …

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firmographics

Firmographics: The Key to An Awesome Ideal Client Profile

Firmographics are what make up a successful ideal customer profile. Since the term “inbound” was created and pioneered by the folks over at HubSpot, ideal …

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pricing strategy examples

Pricing Strategy Examples & Why You MUST Discuss Pricing Early

If you aren’t constantly testing your pricing strategy, you can be leaving money on the table. All too often we cringe when that great sales …

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marketing software

Marketing Software: The Categories of Tools an Agency Needs

Marketing software is exciting. When I was running my marketing agency, I was testing out new software tools on a near daily basis! There are …

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smarketing

What is Smarketing (Sales + Marketing)?

What is Smarketing (Sales + Marketing)? Over the past few years, a term has been growing around the water coolers of many a tech company …

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Outbound Sales

What is Outbound Sales? [and 3 Ways to do it better]

What is Outbound Sales? You have probably heard the term and may have asked yourself, “What is outbound sales exactly?” There has been a ton …

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business development vs sales

Business Development vs Sales Development Representatives

Business Development vs Sales Development Representatives Learning the difference between business development vs sales development reps is an important distinction when building out a sales …

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business development representative

Business Development Representative (BDR) Definition & What They Do

Business Development Representative (BDR): Definition and What They Do Do you have a salespeople that consider themselves a Business Development Representative, a Sales Development Representative, …

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Sales Development Representative

Sales Development Representative (SDR) Definition & What They Do

Sales Development Representative (SDR): Definition and What They Do Just hiring a “salesperson” won’t work. You need to fully understand what a Sales Development Representative …

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what is a lead?

What is a Lead?

What is a Lead? It’s used all over this blog and incorrectly in businesses worldwide! Believe it or not, the concept of a lead can …

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