Sales and Lead Generation Content

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Brand Positioning Statement: A Guide to Creating and Owning Yours

Brand Positioning Statement: A Guide to Creating and Owning Yours Let’s do a little brand positioning statement “word association” to get your gears turning. Just …

Sales Rejection Wanted: Lessons Learned from Lloyd Christmas

It’s a fact of the world we live in that, more often than not, your products will get a “no”. Sales rejection is just a …

Firmographics: The Key to An Awesome Ideal Client Profile

Since the term “inbound” was created and pioneered by the folks over at HubSpot, ideal client profiles (ICPs) have been a subject dominated by those …

unique value proposition (uvp)

Unique Value Proposition – Here’s What We Learned from Uber

Unique Value Proposition The unique value proposition (UVP) of a company should be exactly what it sounds like. The first thing the public sees and …

pricing strategy examples

Pricing Strategy Examples & Why You MUST Discuss Pricing Early

All too often we cringe when that great sales call switches gears toward budget and pricing. Today we’re going to break down some pricing strategy …

marketing software

Marketing Software: The Categories of Tools an Agency Needs

Marketing software is exciting. There are tools, right now, that I don’t even know about at all. But if I found them today and I …

What is Smarketing (Sales + Marketing)?

What is Smarketing (Sales + Marketing)? Over the past few years, a term has been growing around the water coolers of many a tech company …

What is outbound sales

What is Outbound Sales? Here’s Everything You Wanted to Know!

What is Outbound Sales? You have probably heard the term and may have asked yourself, “What is outbound sales exactly?” There has been a ton …

Sales Prospecting

Sales Prospecting: What Does “Prospecting” Actually Mean?

Sales Prospecting: What Does “Prospecting” Actually Mean? Sales prospecting is one of the most important aspects of an organization, let alone a sales process. All …

business development vs sales development reps

Business Development vs Sales Development Representatives

Business Development vs Sales Development Representatives Learning the difference between business development vs sales development reps is an important distinction when building out a sales …

Business Development Representative (BDR): Definition and What They Do

Business Development Representative (BDR): Definition and What They Do Do you have a salespeople that consider themselves a Business Development Representative, a Sales Development Representative, …

Sales Development Representative (SDR): Definition and What They Do

Sales Development Representative (SDR): Definition and What They Do Just hiring a “salesperson” won’t work. You need to fully understand what a Sales Development Representative …

Marketing Qualified Lead (MQL) vs. Sales Qualified Lead (SQL)

Marketing Qualified Lead (MQL) vs. Sales Qualified Lead (SQL) Getting confused with the terms “Marketing Qualified Lead” and “Sales Qualified Lead”? Consumers are getting more …

what is a lead?

What is a Lead?

What is a Lead? Believe it or not, the concept of a lead can be surprisingly complex. It’s no wonder why so many business professionals …

account based marketing

Account Based Marketing – Everything You Need to Know (and What You Don’t)

Account Based Marketing – Everything You Need to Know (and What You Don’t) “Account Based Marketing” is all the rage these days. You’ll want to …

What is a Sales Qualified Lead (SQL)?

What is a Sales Qualified Lead (SQL)? A Sales Qualified Lead should not be confused with a Marketing Qualified Lead. That definition involves understanding the …

Suspect vs Prospect

What is a Sales Prospect vs Suspect?

What is a Sales Prospect vs Suspect Do you ever wonder what the world would be like if everyone said exactly what they thought, no …

Marketing Qualified Lead (MQL)

What is a Marketing Qualified Lead (MQL)?

Sales systems are intricate. If you are growing a business or building a team, you’ll eventually have to put processes in place that will sustain …

Suspect vs Prospect

Prospect vs Lead vs Opportunity – What’s the Difference?

Prospect vs Lead vs Opportunity – What’s the Difference? There’s so much confusion around prospect vs lead, lead vs opportunity, prospect vs opportunity. Are they …

sales-hooks-how-to-develop-them

Sales Hooks – How to Develop Them for Your Offer

Sales Hooks – How to Develop Them For Your Offer As a business owner, your main goal is to quickly attract your target audience and …

unique selling proposition

Unique Selling Proposition: How to Develop the Ultimate USP (Lots of Examples!)

How to Develop the Ultimate Unique Selling Proposition To sell your product or service, your goal is to quickly attract the attention of your target …

Smarketing: True Sales and Marketing Alignment (Webinar)

We had a great discussion on this live webinar about the combination of sales and marketing, cleverly nicknamed Smarketing. How are companies combining the efforts …

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