When it comes to personal branding, there are certain words that can make all the difference. Using the right personal brand words is one of the most effective ways you can resonate with your audience. If you’re looking to make your personal brand more irresistible, check out these brand words that will help get you there!

Personal Brand Words

Personal brand words are the words that you would use to describe yourself, your work, and your personal brand. They are the words that you want people to associate with you and your brand.

They can be used to describe an individual’s personality, work ethic, skills, and more. Personal branding words can be used to create an online presence and build a personal brand.

When choosing personal branding words, it is important to consider what you want people to think of when they hear your name. They are used to communicate what an individual is all about, and what they bring to the table.

Personal Branding is the process of establishing yourself as a thought leader in your industry.

Your brand words can’t replace a strategic message.

First, understand that the words you use are just a means to convey powerful ideas. Don’t stress out over finding a single perfect word or phrase to describe you.

It’s important to have a professional philosophy and solid professional track record. This will make you more effective than if you simply called yourself “results-oriented” or something else that is canned.

It’s important to not confuse your messaging with your personal branding. It’s often a subtle distinction that a lot of people overlook.

Your personal brand is one of your most important career development assets. It can make a significant difference in short-term job searches.

Here are three types of words that describe your personal brand. Mix and match them to create a professional persona that accurately reflects who you are.

Use these on all of your online profiles, including your LinkedIn, resume, and portfolio.

The 4 aspects of personal branding words

Your words won’t create your professional brand, but they can certainly help to support it. This is particularly helpful for recent grads who may not have much work experience.

Consider using words in your description that correlate with the four aspects of personal branding:

When it comes to personal branding, there are four key aspects to focus on: skills and competence, personality and character, motivation and drive, and achievements and experience. By honing in on these areas, you can start to build a strong personal brand that will serve you well both professionally and personally.


Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. It’s more advanced to focus on the first three aspects of your personal brand: skills, personality, and motivation. Consider these brand words that describe your expertise.

These keywords that describe your industry expertise are:

I am an effective and versatile creative strategist who is resourceful, methodical, experimental, and curious. I am also certified in solving problems.


These adjectives describe my personality:

I am a culture champion, creator, and teacher. I build communities and evangelize for the things I believe in. I am straightforward and reliable, and I support others with compassion.


Choose a word or phrase that describes your motivation for making sales.

I am motivated by a desire to help and empower others. I strive to improve myself and those around me, and I am always looking for ways to grow. I am a determined and resilient individual who is always eager to learn and evolve.

If you’re strategic, you can use these words to showcase your accomplishments or community involvement.

If you’re careful, you can use words like “award-winning,” “community advocate,” and “side hustle” to highlight your achievements or community roles. You can also use words like “proven” and “seasoned” to show that you have the experience to back up your claims.

Be careful not to boast about your achievements too much, or you may come across as arrogant. It’s important to let your accomplishments speak for themselves.

If you want your projects to take center stage, then pair them with personal brand concepts that denote humility, such as curiosity or self-improvement. By doing so, you’ll come across as more sincere. Plus, these qualities are always attractive in a professional setting.

Should you use personal brand adjectives?

The most powerful words in your profile are your descriptors.

Most professionals on LinkedIn use adjectives to describe themselves, but this is not the best way to communicate your brand.

Here’s a little-known fact about writing: verbs are more effective than adjectives.

You can use self-praise on your portfolio website, resume, and LinkedIn profile, but it might look tacky or insincere.

That’s where verbs come in: they help demonstrate your brand rather than just advertising it. This shows that you’re focused on taking action instead of just talking about it.

Verbs convey authenticity.

Avoid using too many personal branding words or phrases. Instead, use these words and terms in combination with action-oriented verbs that are descriptive of what you do.

How to use descriptive words for your personal brand

When it comes to using descriptive words for your personal brand, less is more. You don’t want to come across as inauthentic or self-serving, so use them sparingly. It might be a good idea to speak with a personal branding consultant to get the balance right.

If you’ve ever come across someone’s LinkedIn profile and cringed a little, then you know what I mean. For example, take a look at this person who calls themselves an “influencer of change.”

The title “World’s Best Boss” is a pretty big claim, and I don’t think anyone is qualified to make that claim.

Our next featured user is “the Builder of Things and Communities,” who is pictured below.

It sounds like you’re trying to appeal to people who want to be seen as clever or unique, and the word “builder” definitely has a positive connotation. However, it comes across as if you’re trying to boast or appear more important than you are, which could turn people off.

You can use descriptive words in your headline to give people an idea of what you’re all about – just make sure they’re honest! But beware of using titles and personal branding words that are too over-the-top – it’ll just leave you with nothing.


If you’re looking to make your personal brand more irresistible, focus on using words that will resonate with your target audience. Choosing the right “personal brand words” is one of the most effective methods for doing this. So if you’re ready to take your personal brand up a notch (or two), keep these powerful words in mind!

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Editors Note:

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Justin McGill
About Author: Justin McGill
This post was generated for LeadFuze and attributed to Justin McGill, the Founder of LeadFuze.