“We’re looking for a salesperson who can really help our customers grow their business. They need to be knowledgeable about digital transformation and know how the best way to do that is by leveraging it!”

Some sales buzzwords are great, but others need to be avoided. However, not all of them should be discarded.

When you use these words, make sure they are appropriate for the position and industry. If not, it can be detrimental to your company.


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  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. šŸ˜€

“Buzz words marketing Strategy”

sales buzzwords

Calling every lead, whether they are interested or not is a bad strategy.

Sue Singh, Customer Success and Project Manager at NextBee said: “Nah. I spent the last few hours wasting my time or twiddling my thumbs”.

A strategy is a plan that you create to reach your goals and it includes steps, metrics, and the framework to make them happen.

“I’m going to need to circle back on that”

sales buzzwords

This phrase is used to describe a meeting that needs to be scheduled, but it also can be used as an expression when someone finishes talking and wants the other person in conversation to take their turn.

A sales representative can use this to give their prospects time to think about what they want, but make sure you don’t forget them later.

“RevOps helps you achieve sales alignment”

sales buzzwords

The goal of marketers is to convert marketing qualified leads into sales qualified leads. We believe this isn’t just a buzzword, but something that can be achieved.

If sales and marketing work together, they can achieve real alignment.

“Let’s come up with some quick wins plan”

sales buzzwords

Sometimes managers will assign small tasks that are easy to do, just so they can say you did something.

Quick wins can help motivate a sales rep who is struggling or to get the whole team energized by helping them secure a quick win.

“Hi! I just wanted to touch base”

sales buzzwords

It’s hard to know what the right thing is to say in a follow-up email. You want to sound like you care and be respectful, but also not come on too strong or desperate.

If you don’t have a good reason for your customer to speak with you, it’s easy for them to ignore messages. When asking customers something, there are more direct words than “could” and “please.”

“Account-based anything”

sales buzzwords

If you want to be successful with account-based selling, you need to focus on your ideal customers and create personalized resources for them.

You need to treat this customer as a market of one in order to increase loyalty and revenue. This means you should use targeted multi-channel approaches like personalized buyer journeys, tailored content and campaigns, and highly collaborative salesmarketing alignment.

“We can aid your company to embrace synergy”

sales buzzwords

Let’s work together to create a more effective approach that takes advantage of our strengths.

If a salesperson is using this word, they sound unintelligent and unprofessional.

“I want to optimize our existing tech stack

sales buzzwords

Optimize, or perfect a process is not always easy.

Optimization is when you carefully map out the steps in your business so that it runs more efficiently and cost-effectively.

“Our company is currently undergoing a  major digital transformation”

sales buzzwords

I don’t think this term is really that relevant anymore. A lot of companies are still going through digital transformations, but B2B SaaS has kind of pioneered the concept.

Many customers think the term “digital transformation” is too vague. To them, it means nothing really changes because they were already using digital technology before.

“Let’s do some easy ROI calculations”

sales buzzwords

When a customer asks “What’s the ROI of your software?”, they’re really asking about how much it will save them. It’s easy for salespeople to say that their customers get huge returns, but it takes more than just words to prove this.

ROI is a way to measure how much revenue your investment in tools, hiring, and processes like sales enablement generate. It’s about setting goals for return on investments so you know if the decisions are paying off.

“I just need to find low-hanging fruit to hit my number”

sales buzzwords

When I asked sales reps about this phrase, they said “Low-hanging fruit. Enough said.”

The problem with this term is that it’s easy to get distracted by the low-hanging fruit, but these deals don’t pay off as much as more strategic opportunities.

Focusing on low-hanging fruit is a bad idea. You need to take the time and put effort into thinking about what prospects are going to be more profitable for your company.

“I think we need to step back and look at the bigger picture”

sales buzzwords

It’s hard to see the big picture when we are so focused on small details.

Sometimes, focusing on small details can cloud your vision of the bigger picture.

These phrases can help you avoid getting stuck on small details. If a customer needs something that your product cannot do, there is always an option to take care of the minutiae.

“We work on the cutting-edge of software development”

sales buzzwords

Heather Davis Lam, the founder and CEO of RevOps LLC., says that just because something is new doesn’t mean it’s better.

When you are selling to someone, avoid using this phrase. It is too sales-y.

“What can I do to move this negotiation?”

sales buzzwords

This can be a way for salespeople to say “Please just tell me what you want so we can sign this contract.” Instead of analogies, ask the customer in plain terms and make sure they know exactly what’s expected from them.

“Remote work is the new normal”

sales buzzwords

It’s been a while since we reported on LinkedIn, but it seems companies are adjusting to the “new normal.”

Mandy Sullivan, CSR Supervisor at GFS Chemicals points out that people have adapted to these protocols. She says “It’s not new anymore. We do COVID for over a year now.”

“We only have a small chance to wow the customer”

sales buzzwords

If a sales rep says this, it might mean they are trying to take advantage of you.

Planning for an internal account is different than external. If you know when the customer’s budget will be released, that can help with planning.

“Start calling”

sales buzzwords

The problem with cold calling is that sales reps need to know what they’re selling before approaching a customer. This will help them have more success when making the sale.

Brittany Scott, VP of SMB Sales at KnowBe4 explains that teaching reps this dated approach gives the perception that if they just dial without any intention then they will succeed. Intent is so important with every call because it leads to a successful conversation which in turn leads to a sale.

“Do we need to put this on the backburner for now?”

sales buzzwords

Let’s put this conversation on ice until we can talk more about it.

Putting something on the backburner can be a good way to get out of an awkward conversation.

It is important to know when a customer has been contacted too many times. If they are not responding, it may be time to move on and find another potential customer.

“We leverage the power of our platform”

sales buzzwords

To use, or to leverage. There are definitely situations where it is meaningful, like telling a customer that you’re using your on-the-ground team of support people.

Saying this too much will make your customer’s eyes glaze over.

Ed Jaffe, Founder of Demo Solutions, feels like the word “leverage’ is unnecessary and redundant. He sees a lot of case studies that say things like ‘X company leverages Y technology for an outcome’ when just saying “use” would work as well.

“If you’re a rockstar that hustles, join our team”

sales buzzwords

Few things are more cringe-worthy than posting a job description that says you want someone to be the rockstar of your team.

AJ Alonzo says “any time I see a manager looking for rockstar salespeople, it tells me they’re more looking for competitive and resilient traits than good listeners.

Sales has moved past the stage of just closing deals. Now, it’s about nurturing prospects and understanding their needs.

“Marketing Ops now rolls up to RevOps”

sales buzzwords

RevOps is a term that has been popularized by the sales enablement community, but it often doesn’t have any meaning in other jobs.

RevOps is a lot more than just a catchy name. It’s about unifying marketing, sales and customer success to maximize revenue for the company.

“We have a sales enablement plan “

sales buzzwords

Sales enablement is a topic that’s often discussed, but not always well understood.

Alli Cheaney, an Account Executive at Sportsdigita says the word sales enablement is overused. “It’s been so overused, sales enablement this! What does it even mean?! Sales Enablement? That’s all I hear and see now-a-days. Article: When I first began hiring salespeople, I just assumed pay along with commissions and bonuses would be enough motivation.

Although there is a lot of talk about diversity, the term also has an important purpose: to increase productivity in your sales team by adopting systematic practices that can be scaled and repeated. The ultimate goal is increased revenue. Alli jokes that “I’m hypocritical too because I use it.” She claims though she uses it correctly, which makes her different.

What other sales buzzwords do you love/hate?


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following:Ā 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. šŸ˜€
Editors Note:

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Justin McGill
About Author: Justin McGill
Justin McGill is the Founder of LeadFuze - a lead generation platform that discovers new leads for you automatically. Get 25 leads free.