According to Mckinsey, 70% of B2B decision makers prefer remote communication over physical meetings, so it is no wonder that cold outreach has taken off in the past few years. Yet, many marketers still do not know how to do cold outreach productively.
There are numerous benefits to cold outreach campaigns, including;
- Increasing brand awareness
- Becoming more collaborative
- Improving business prospects
- Making the sales process easier
Yet, few do cold outreach effectively and manage to stay productive while they are at it.
In this blog post, we will look at how to do effective cold outreach while utilizing your time and energy at optimal levels. So, let’s jump in.
Focus on the receiver
Cold reach is not about what you have to sell but what the other person (prospect) needs.
While your understanding of your offering is essential, it is paramount that you understand the prospect and what they might want out of your offering.
For example, if you are looking to talk to someone working in the sales office about your CRM software, you should write down what problems your software will solve for them.
The process of jotting down things about people to utilize in cold outreaches can be made simpler with an app like Routine, where you can take notes on a person.
You no longer have to remember your prospect’s problems, usage statistics, etc., since you can write them down using Routine and use them when appropriate.
Offer immense value upfront
More people will respond to your outreach emails if you offer them value upfront, which can signal that you are invested in taking that conversation forward.
Offering value will also give an impression to the receiver that the proposition is a win for them already, so they are more likely to move forward.
Value addition could come in different forms, including information or data your prospect might find helpful and possible solutions to your prospect’s problems.
Personalize it to the individual
The average decision-maker gets hundreds of proposals and “solutions” emailed weekly.
Most outreach emails do not go beyond the prospect’s first name, but that doesn’t make them shy away from calling these emails’ personalized.
But you can do better. Spend 10-15 minutes looking into the operations of your prospect and see to what extent you can personalize your message or solution. You can use Leadfuze to do a lot of the heavy lifting.
This time investment will significantly impact your response rate and possibly more deal closures.
As mentioned earlier, you can note these on each person in the Routine app.
If you are getting the same questions or solving the same problems, then you might want to templatize your answers since personalization, in this case, will not make any difference to your response.
Templatizing will save you a ton of time and push you to look critically at your outreach process to improve it.
For example, Gmail has a templatizing option built into the app, and once you spend a few minutes setting it up, it will save you hours in the long term.
Focus on the process and optimize it
It is easy to fall into the “let’s mass email all your contacts” trap and then complain about cold outreach not working for you.
But as any seasoned sales professional will tell you, there is more money in the process than in the lead.
Focus on your initial attempts to create a robust process that can be measured, analyzed, and improved.
Without a process, you can get lucky a few times, but you might not be able to replicate that success consistently.
And that is it to make your cold outreach process effective and productive simultaneously.
What are your thoughts on the tips and hacks shared? Let us know on Twitter (RoutineHQ).
Thanks for reading.
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