Sales and Lead Generation Content
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How to Handle an Email Response (hint: Don’t Panic)
We always talk about needing to send follow-ups in your cold outreach. Sending 4-6 messages in a sequence maximizes your email response. We spend a …
No More Bad Sales Calls [7 Crucial Mistakes to Avoid]
The toughest part of sales is getting on the phone with a prospect for the first time. Even worse — having bad sales calls. Whether …
Prospect vs Lead vs Opportunity – What’s the Difference?
These sales terms get thrown around all the time. But what really is the difference between a Prospect vs Lead vs Opportunity? There’s so much …
GDPR Compliance Guide for Sales (It Likely Affects You)
If you send emails outside of the U.S. of A., you’re going to want to pay attention to this post. I will explain everything you …
Turning Your Mobile Website Into A Lead Generation Machine
Mobile is something we could no longer take for granted. Several surveys have revealed how mobile usage has finally outgrown desktop usage. In the digital …
Sales Closing Techniques: 4 Strategies to Help You Close More Deals
If the marketing automation (inbound and outbound) you have in place is successfully reeling in a constant flow of qualified leads, then good job! It …
Email Open Rates and Responses Bad? Build a Relationship With Your List
How many times have you received an email from a company and completely ignored it? If you’re not actively working to keep subscriber attention, email …
Social Media Policy for Sales Teams [7 Examples and 1 Template]
Social selling for B2Bs has been around since LinkedIn has been popular. And Facebook, Twitter, and Instagram have all become beneficial for reps in various …
Using Micro-Influencers in 2018 [4-Step Guide]
As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly wide customer …
Sales Productivity Hacks for Work [50 Go-To Tactics]
Just do a Google search, scroll your Facebook and LinkedIn, or watch videos on YouTube and you’ll see some form of content that is made …
Sales Quota Definition: What It Is (and 3 Resources to Help Hit Yours)
Here’s a great resource for new sales reps including a sales quota definition and detailed explanations about all things related to sales targets. LeadFuze has …
5 LinkedIn Profile Makeover Tips [Why It’s Crucial to Outreach Success]
LinkedIn is a popular and widely used social media platform. Registered LinkedIn accounts have reached around 467 million, and it’s showing no signs of slowing down …
Follow Up Email Subject Line – The Complete Guide [Examples Included]
An effective follow-up email subject line can get you more opens and positive responses than your initial outreach email. When it comes to sending emails cold, …
7 Copywriting Principles to Test in Campaigns (+ Sales Email Template)
Here are 7 copywriting principles and a sales email template for each. Use these to test and improve your outreach. The typical business professional receives …
How to Create Personalized Lead Nurturing Drip Campaigns
Lead nurturing requires a personal touch. Like Josh says, it is not about adding the first name and last name over and over again. You …
Click Through Rate (CTR): Guide to Understand and Improve Email Performance
It’s been a while since we’ve written on specific terms in the sales world. So, we decided to dust off the old sales terminology category …
How Google Alerts Can Help Increase Your Sales [Examples Included]
Google Alerts is often used for brand monitoring, but have you thought about using it as a sales tool? Google Alerts have become incredibly popular …
Sales Strategy: 7 Essential Steps to Building a Successful Process
When working within a business, it’s easy to get into the mindset of just wanting to get things done. However, much like warfare, if you …
How to Accomplish Your Goals: A 5 Step System
Step up your productivity and finally start accomplishing your goals with this simple system Goal setting: that thing you know you should be doing, but …
14 Email Mistakes to Avoid When Doing Cold Outreach (and the solutions)
Email mistakes can cost more than your open rate. Some are costly enough to throw your entire outreach campaign off track. The world of outreach …
How a Chatbot Can Help Lead Customers Through the Sales Funnel
The sales funnel — the process potential customers go through when making buying decisions — has played an integral part of marketing and sales for …
11 Email-Based Workflow Management Techniques for B2Bs
Email can be a powerful tool to push people through different workflows. Here are some ideas from Gloria Knapp. Do you have a mailing list …
How to Use a Customer Persona to Focus Your Cold Email Outreach
Learn how to super-charge your cold email outreach efforts using customer personas. …
How to Protect Your Business Email Account When Doing Outreach
Last week, I wrote all about the email blacklist. In this post (and possibly the next), it will be more about what companies can do …
5 Pricing Strategies Every Sales Proposal Should Use
In this post, Bidsketch Founder, Ruben Gamez sheds some light on different pricing strategies to help your sales proposal stand out. Pricing strategies don’t just …
50+ Split Test Ideas for A/B Testing Your Cold Email Campaigns
There are two rules when it comes to split testing emails. You should ALWAYS be testing something (never send one version of an email). And …
Email Signature Examples to Help You Stand Out (and Stay Legal)
Following these email signature examples and strategies can lead to more positive responses from your email sends. Having a professional email signature is kind of …
Introducing Custom Email Sending with Email Automation
Custom email sending is here! This is one of the biggest feature requests we’ve had and we just recently rolled this out for all customers. …
Cold Call Email: 5 Reasons You Should Be Sending Them
Learning how to cold email (sometimes referred to as “cold call email”), effectively can be a huge boost to your sales process. Mention the words …
How to Send Personalized Email Outreach at Scale
“Personalized outreach” AND “at scale” doesn’t seem to go together, but here are some ideas for making it happen. You know the importance of personalized …
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