Sales and Lead Generation Content

What is a sales pitch? A sales pitch is a message used to persuade a prospect to purchase a product or service. It can be …

Without an effective sales hiring process, you’re going to churn through rep after rep. The actual hiring of your reps should fit into your entire …

Include Social Media Selling in Your New Product Launch Marketing Plan Social media selling has emerged as an increasingly popular concept in the modern sales …

Sales Discovery Calls should be part of the new product launch marketing plan. The point of a sales discovery call is exactly that: to discover. …

What is a Pricing Strategy? Pricing strategies don’t just come down to what you charge, it can come down to how you present your prices. …

Deadly marketing on Facebook mistakes should be avoided in your new product launch marketing plan.  Ever done one of those “Which Deadly Sin Are You?” …

What is a Social Media Policy? A social media policy is a document that specifies how an individual or organization can use social media. It …

Importance of B2B Lead Nurturing During Pandemic B2B lead nurturing during pandemic is not as easy as it sounds. The first thing you’ll need to …

What are Lead Generation Affiliate Programs Lead generation affiliate programs are a type of affiliate marketing program where you, the publisher, or advertiser will make …

What is Cold Calling? Cold calling techniques are used to make contact with potential customers by phone. The art of cold calling is still an …

What is a Sales Opportunity? Sales opportunities are different prospects who are deemed to have the potential to become customers and have an interest in …

What Is Business Development? A lot of people are arguing about business development vs sales. Business development is responsible for finding new customers or growing …

What is a Sales Compensation Plan?  A sales compensation plan is mainly the payment package or scheme of sales department staff. Meaning, what compensation structure …

What is a Business Development Representative? A business development representative is a salesperson who specializes in selling products or services to other businesses. They are …

What Is a Sales Qualified Lead (SQL) A sales qualified lead is a lead that has a high probability of turning into a customer. They’ve …

What Is Smarketing? Smarketing is the process of using social media, mobile marketing, and other digital technologies to reach new or existing customers. That sounds …

What is Warm Calling? Warm calling is a form of prospecting that focuses on reaching out to those who have already expressed interest in your …

What Is a Lead Nurturing Campaign? Perhaps you’re wondering: “What is lead nurturing?” A lead nurturing campaign is a marketing strategy that is used to …

What are Lead Generation Experts? (Image Source: Marketingtochina) Lead generation experts are professionals who specialize in generating leads for other businesses, which means that they …

What is a Lead? A lead is someone who has expressed interest in your company or product. A lead can express interest through visiting your …

What is a Lead Generation Business A lead generation business is one that helps other businesses to generate leads. The lead generation company will offer …

What are B2B Scarcity Examples B2B scarcity examples are a powerful way to get your prospective customers’ attention. In marketing, scarcity examples are sometimes used …

What is a Tough Sell A tough sell is a sales situation where the customer is either not in a position to purchase, or has …

Why Learning How to Curate Content is Important Curating content is important because, as the internet grows, it’s important to be selective about what you …

When you re-engage old leads it can bring so many advantages to your sales. Enjoy the benefits if you get to pique the interest of …

What is MLM Lead Generation MLM lead generation can be challenging, especially when there are already so many MLM companies out there. It can be …

Importance of Knowing When to Hire Your First Salespeople It’s extremely important to know when to hire your first salespeople because this is when the …

What are Outbound Sales? You have probably heard the term and may have asked yourself, “What is outbound sales exactly?” There has been a ton …

What is a Sales Representative Job Description A sales representative job description is a document that provides a summary of the key responsibilities and duties …

What are Sales Team Building Activities Sales team building activities are a series of exercises that help salespeople work together more effectively. They can be …