Sales and Lead Generation Content

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freelance jobs

Win More Freelance Jobs with These 5 Cold Email Strategies [Bonus Templates Included]

Everybody knows that being a freelancer and winning freelance jobs comes with its own set of pros and cons. Pro: Your income isn’t capped at some …

guest posting

Guest Posting as a Way to Generate Leads (4 Email Sequence Included)

Guest posting can lead to a number of benefits, not the least of which is for leads! Guest posting is a part of the hustle …

Announcing the LeadFuze Integration with SalesFlare CRM

LeadFuze, a sales and marketing tool that helps B2B companies have more sales conversations, has recently rolled out an in-app integration to the beautiful SalesFlare …

social selling

Social Selling: What It Is and How to Do It Well

Social selling is all the rage these days, but people still don’t get it right. Social selling is becoming more and more needful in the …

brand positioning statement

Brand Positioning Statement: A Guide to Creating and Owning Yours

Here’s a step-by-step guide for creating your own brand positioning statement. Let’s do a little brand positioning statement “word association” to get your gears turning. …

Sales Rejection

Sales Rejection Wanted: Lessons Learned from Lloyd Christmas

It’s a fact of the world we live in that, more often than not, your products will get a “no”. Sales rejection is just a …

firmographics

Firmographics: The Key to An Awesome Ideal Client Profile

Firmographics are what make up a successful ideal customer profile. Since the term “inbound” was created and pioneered by the folks over at HubSpot, ideal …

Warm Calling

Warm Calling vs Cold Calling: Which is Best for You?

Warm calling is the MUCH better looking sister to cold calling Those who are outside the sales world (and some who are in it) think …

Unique Value Proposition

Unique Value Proposition – Here’s What We Learned from Uber

Here’s everything you need to know about a unique value proposition The unique value proposition (UVP) of a company should be exactly what it sounds …

cold email responses

Cold Email Responses: Point Out a Lead’s Mistakes (Email Sequence Included)

Get more cold email responses by following these rules. If you have an agency, you sell results. Which is typically hard on the front end. …

Social Media Marketing Plan

A Social Media Marketing Plan for the Fake News Generation

Here’s a social media marketing plan that can help you stand out in social feeds! There aren’t too many marketers in the world who don’t …

employee advocacy

Employee Advocacy: How to Motivate Your Staff

Here are some tips for implementing more employee advocacy to keep your team motivated. Most of us are guilty in the occasional, if not, regular …

buying patterns

Buying Patterns: What Buyers Are Really Thinking About

Understanding the buying patterns of your customers can allow you to tailor your experience to their expectations. Salespeople sometimes find the buying patterns of buyers …

Split Testing

Split Testing: How to A/B Test Cold Sales Email Templates

There’s no reason why you shouldn’t be split testing every single cold email you send. Cold email templates save you the time you’d otherwise spend …

Marketing AI

How Sales & Marketing AI Will Transform Growth Roles

Sales and marketing AI is changing how companies sell and promote themselves Techopedia defines artificial intelligence or AI as an area of computer science involved …

digital content marketing

Digital Content Marketing: Surviving the Changing LandScape

Digital content marketing is always changing… here are some tips for coming out on top. celebrate sales Andy Warhol once said that “in the future, …

SMB marketing

SMB Marketing: 12 Things to Avoid Messing Everything Up

SMB marketing opportunities are endless, as all these companies will need supplies, technology, or business services of one kind or another. Small-to-medium businesses (SMBs) make …

hack sales

How to HACK Sales like a Silicon Valley Tech Company

Everyone wants a secret recipe that will help them hack sales and turn their company into a fast-growing startup. The problem is—there is not a …

The Best Way to Celebrate Sales and Lead Generation

A match made in heaven, gone wrong? Sales and marketing are a match made in heaven… or at least they should be. And as with …

sales voicemail

14 Sales Voicemail Tips for Effective Prospecting

These sales voicemail tips are sure to help you generate more positive responses. Are you leveraging sales voicemail as part of your prospecting process? There’s …

lead qualification

Lead Qualification — When to Say Goodbye to Poor Leads

Lead qualification is often a forgotten art form that ends up costing you a lot of lost time. In sales, we all walk that fine …

how to do a good sales presentation

How to Do a Good Sales Presentation that Closes More Deals

In this post we’ll be helping you understand how to do a good sales presentation. Let’s face it, we all need to know how to …

pricing strategy examples

Pricing Strategy Examples & Why You MUST Discuss Pricing Early

If you aren’t constantly testing your pricing strategy, you can be leaving money on the table. All too often we cringe when that great sales …

sales forecasting

Sales Forecasting Methods that Give Accurate Insights

If you aren’t following consistent sales forecasting methods, you could end up making some bad decisions. Be honest. You have no idea what your company …

software update

How to NOT Launch a Big Software Update

We recently rolled out a pretty major software update to the LeadFuze platform. In the months leading up to it, the team and I were …

generating leads through social media

Generating Leads Through Social Media (5 Little-Known Tactics)

Here are five little known and little used tactics for generating leads on social media Generating leads through social media can seem impossible. The truth …

Hiring a salesperson

Hiring a Salesperson: Lessons For Your First Hire(s)

Hiring a Salesperson: Lessons For Your First Hire(s) When your business grows to the point of hiring a salesperson, it’s exciting and stressful at the same …

how to start selling

How to Start Selling to Your Ideal Customers (Step-by-Step)

Here’s a step-by-step guide for learning how to start selling to your ideal customers You may have heard of a recent trend in sales, creating …

Automated lead generation

Automated Lead Generation for Agencies (Step-by-Step)

Here’s a step-by-step guide for automating lead generation for digital marketing agencies I know when I started my first company (a digital marketing agency), the …

local marketing

Local Marketing for B2B: 6 Ways to Become Well Known in Your Area

Local marketing for B2B is a little different than for B2C retailers. B2B businesses, no matter how large you are, are based somewhere. Local marketing can help …

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