Sales and Lead Generation Content

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sales pitch

The Sales Pitch: 8 Sales Hook Examples, Triggers, and More!

What is a sales pitch? A sales pitch is a message used to persuade a prospect to purchase a product or service. It can be …

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sales hiring

Sales Hiring Process: 7 Steps to Follow When Hiring Sales Reps

Without an effective sales hiring process, you’re going to churn through rep after rep. The actual hiring of your reps should fit into your entire …

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social media selling

Smart Social Media Selling: Breaking Down 3 Barriers That Affect Your Sales

Include Social Media Selling in Your New Product Launch Marketing Plan Social media selling has emerged as an increasingly popular concept in the modern sales …

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Sales Discovery Call

Sales Discovery Call: 5 Ways for Its Successful Execution

Sales Discovery Calls should be part of the new product launch marketing plan. The point of a sales discovery call is exactly that: to discover. …

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pricing strategies

5 Pricing Strategies Every Sales Proposal Should Use

What is a Pricing Strategy? Pricing strategies don’t just come down to what you charge, it can come down to how you present your prices. …

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marketing on facebook

Marketing on Facebook: Seven Deadly Mistakes That Will Bring Down Your New Product Launch

Deadly marketing on Facebook mistakes should be avoided in your new product launch marketing plan.  Ever done one of those “Which Deadly Sin Are You?” …

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social media policy

Social Media Policy: 7 Best Examples to Follow

What is a Social Media Policy? A social media policy is a document that specifies how an individual or organization can use social media. It …

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B2B Lead Nurturing During Pandemic: 4 Best Tips

Importance of B2B Lead Nurturing During Pandemic B2B lead nurturing during pandemic is not as easy as it sounds. The first thing you’ll need to …

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affiliate marketing vs lead generation

20 Best Lead Generation Affiliate Programs: Get More Leads

What are Lead Generation Affiliate Programs Lead generation affiliate programs are a type of affiliate marketing program where you, the publisher, or advertiser will make …

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Cold Calling Techniques

Cold Calling Techniques: 12 Tips to Achieve Better Outcomes

What is Cold Calling? Cold calling techniques are used to make contact with potential customers by phone. The art of cold calling is still an …

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sales opportunities

Sales Opportunities: 3 Ways to Identify When Leads are Ready to Close

What is a Sales Opportunity? Sales opportunities are different prospects who are deemed to have the potential to become customers and have an interest in …

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business development vs sales

Business Development vs Sales: 2 Critical Key Differences

What Is Business Development? A lot of people are arguing about business development vs sales. Business development is responsible for finding new customers or growing …

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sales compensation plans

4 Sales Compensation Plans and Ways To Create Yours

What is a Sales Compensation Plan?  A sales compensation plan is mainly the payment package or scheme of sales department staff. Meaning, what compensation structure …

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business development representative

Business Development Representative Job Description and Tools

What is a Business Development Representative? A business development representative is a salesperson who specializes in selling products or services to other businesses. They are …

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Sales Qualified Lead

Sales Qualified Lead: 16 Ways to Produce Excellent Leads

What Is a Sales Qualified Lead (SQL) A sales qualified lead is a lead that has a high probability of turning into a customer. They’ve …

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smarketing

Smarketing: What Is It and 6 Best Steps to Do It

What Is Smarketing? Smarketing is the process of using social media, mobile marketing, and other digital technologies to reach new or existing customers. That sounds …

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Warm Calling

Warm Calling: 5 Tips for Improved Phone Prospecting

What is Warm Calling? Warm calling is a form of prospecting that focuses on reaching out to those who have already expressed interest in your …

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lead nurturing campaign

Lead Nurturing Campaign: 12 Ways to Increase Leads and Sales

What Is a Lead Nurturing Campaign? Perhaps you’re wondering: “What is lead nurturing?” A lead nurturing campaign is a marketing strategy that is used to …

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Lead generation expert

Lead Generation Experts: 7 Tips to Be the Best Specialist

What are Lead Generation Experts? (Image Source: Marketingtochina) Lead generation experts are professionals who specialize in generating leads for other businesses, which means that they …

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prospect vs lead

Prospect vs Lead vs Opportunity – What’s the Difference?

What is a Lead? A lead is someone who has expressed interest in your company or product. A lead can express interest through visiting your …

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building a good relationship with client

How to Launch a Lead Generation Business [6 Steps]

What is a Lead Generation Business A lead generation business is one that helps other businesses to generate leads. The lead generation company will offer …

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scarcity examples

8 Scarcity Examples to Get Better B2B Sales

What are B2B Scarcity Examples B2B scarcity examples are a powerful way to get your prospective customers’ attention. In marketing, scarcity examples are sometimes used …

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tough sell

Tough Sell: 5 Best Tips for Selling When No One is Buying

What is a Tough Sell A tough sell is a sales situation where the customer is either not in a position to purchase, or has …

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how to curate content

How to Curate Content: 4 Brilliant Ways to Get Started

Why Learning How to Curate Content is Important Curating content is important because, as the internet grows, it’s important to be selective about what you …

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Old Leads

Re-Engage Old Leads: A 4-step Guide to Get Responses

When you re-engage old leads it can bring so many advantages to your sales. Enjoy the benefits if you get to pique the interest of …

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MLM lead generation

MLM Lead Generation: 16 Proven Methods

What is MLM Lead Generation MLM lead generation can be challenging, especially when there are already so many MLM companies out there. It can be …

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when to hire your first salespeople

When to Hire Your First Salespeople: 5 Tips to Success

Importance of Knowing When to Hire Your First Salespeople It’s extremely important to know when to hire your first salespeople because this is when the …

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Outbound Sales

3 Best Outbound Sales Techniques: Do More in Less Time

What are Outbound Sales? You have probably heard the term and may have asked yourself, “What is outbound sales exactly?” There has been a ton …

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Sales Representative Job Description

4 Best Questions for Sales Representative Job Description

What is a Sales Representative Job Description A sales representative job description is a document that provides a summary of the key responsibilities and duties …

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sales team building activities

12 Sales Team Building Activities: Fun Ways to Boost Morale

What are Sales Team Building Activities Sales team building activities are a series of exercises that help salespeople work together more effectively. They can be …

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