Sales and Lead Generation Content

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B2B Network

Have a B2B Network? Your Digital Marketing Agency is Doomed if Not

Who doesn’t want to ditch the 9-to-5 and work in their pajamas? After all, everything is digital, right? Hence the digital in digital marketing agency. …

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long-form content

How to Create Long-Form Content with Less Time and Effort

After introducing its Panda algorithm update, Google encouraged webmasters to focus on the quality of content and its value from a user’s perspective. Thus, long-form …

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peer to peer marketing

Peer to Peer Marketing: Tips and Tricks To Improve B2B Sales [Data Backed]

There are no lone wolves in sales. Not anymore, really. In a hyper-connected world, reps and managers have to do more and be in more …

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copywriting examples

8 Proven Copywriting Examples to Increase Sales

Knowing how to write copy your own sales pitches isn’t as easy as it seems. Depending on the type of audience you are addressing and the …

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how to write a cold email

How to Write a Cold Email For Sales Prospecting & Outreach

When I first started in 2008 with my agency, I didn’t do a single one of these things I’m going to outline below. I gradually …

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IoT Revolution

The Internet of Sales: How the IoT Revolution Will Change the Way You Sell

We’re seeing a remarkable transformation in sales, not only as a forward leap into the modern age but also as a major shift in customer …

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sales opportunities

Sales Opportunities: 3 Ways to Identify When Leads are Ready to Close

B2B and B2C companies alike are investing more and more into lead generation. All in order to increase the number of sales opportunities. Previously, lead …

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influencer marketing examples

The Best Influencer Marketing Examples with Micro-Influencers

Influencer marketing is a trending topic in content marketing. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to …

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cold email template

Cold Email Template Issues: Are You Still Using These Stale Tactics?

Using a cold email template that’s outdated and overused won’t help you. Predictable Revenue was a book written 6 years ago, about stuff they were …

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saas lead generation

What We’ve Learned from Our SaaS Lead Generation Experiments

[Editor’s note] Today, we get to see first hand how Chanty handles SaaS lead generation. Enjoy. When we started Chanty, we set an ambitious goal …

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sales velocity

Sales Velocity: A Process for Accelerating Your Pipeline

Measuring sales velocity is a fundamental aspect of business planning. Sales velocity helps us forecast, work backwards from our goals, and troubleshoot our process. What is …

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sales proposal

Write a Sales Proposal that Actually Closes the Deal [Checklist]

Love it or hate it, a sales proposal is a critical part of every successful deal. Although some salespeople consider it a waste of time, …

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sales hiring

Sales Hiring Process: 7 Steps to Follow When Hiring Sales Development Reps

Without an effective sales hiring process, you’re going to churn through rep after rep. The actual hiring of your reps should fit into your entire …

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Email Response

How to Handle an Email Response (hint: Don’t Panic)

We always talk about needing to send follow-ups in your cold outreach. Sending 4-6 messages in a sequence maximizes your email response. We spend a …

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bad sales calls

No More Bad Sales Calls [7 Crucial Mistakes to Avoid]

The toughest part of sales is getting on the phone with a prospect for the first time. Even worse — having bad sales calls. Whether …

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prospect vs lead

Prospect vs Lead vs Opportunity – What’s the Difference?

These sales terms get thrown around all the time. But what really is the difference between a Prospect vs Lead vs Opportunity? I hear from …

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sales closing techniques

Sales Closing Techniques: 4 Strategies to Help You Close More Deals

If the marketing automation (inbound and outbound) you have in place is successfully reeling in a constant flow of qualified leads, then good job! It …

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email open rates

Email Open Rates and Responses Bad? Build a Relationship With Your List

How many times have you received an email from a company and completely ignored it? If you’re not actively working to keep subscriber attention, email …

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social media policy

Social Media Policy for Sales Teams [7 Examples and 1 Template]

Social selling for B2Bs has been around since LinkedIn has been popular. And Facebook, Twitter, and Instagram have all become beneficial for reps in various …

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sales quota definition

Sales Quota Definition: What It Is (and 3 Resources to Help Hit Yours)

Here’s a great resource for new sales reps including a sales quota definition and detailed explanations about all things related to sales targets. LeadFuze has …

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linkedin profile makeover

5 LinkedIn Profile Makeover Tips [Why It’s Crucial to Outreach Success]

LinkedIn is a popular and widely used social media platform. Registered LinkedIn accounts have reached around 467 million, and it’s showing no signs of slowing down …

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follow up email subject line

Follow Up Email Subject Line – The Complete Guide [Examples Included]

An effective follow up email subject line can get you more opens and positive responses than your initial outreach email. Writing a follow-up email is …

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sales email template

7 Copywriting Principles to Test in Campaigns (+ Sales Email Template)

Here are 7 copywriting principles and a sales email template for each. Use these to test and improve your outreach. The typical business professional receives …

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click through rate

Click Through Rate (CTR): Guide to Understand and Improve Email Performance

It’s been a while since we’ve written on specific terms in the sales world. So, we decided to dust off the old sales terminology category …

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google alerts

How Google Alerts Can Help Increase Your Sales [Examples Included]

Google Alerts is often used for brand monitoring, but have you thought about using it as a sales tool? Google Alerts have become incredibly popular …

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sales strategy

Sales Strategy: 7 Essential Steps to Building a Successful Process

When working within a business, it’s easy to get into the mindset of just wanting to get things done. However, much like warfare, if you …

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smart goal

How to Accomplish Your Goals: A 5 Step System

Step up your productivity and finally start accomplishing your goals with this simple system Goal setting: that thing you know you should be doing, but …

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chatbot

How a Chatbot Can Help Lead Customers Through the Sales Funnel

The sales funnel — the process potential customers go through when making buying decisions — has played an integral part of marketing and sales for …

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workflow management

11 Email-Based Workflow Management Techniques for B2Bs

Email can be a powerful tool to push people through different workflows. Here are some ideas from Gloria Knapp. Do you have a mailing list …

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customer persona

How to Use a Customer Persona to Focus Your Cold Email Outreach

Learn how to super-charge your cold email outreach efforts using customer personas. …

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