Whether you’re an independent filmmaker or a seasoned video production company, knowing how to get clients for video production is crucial to your success. With the growing demand for online videos, businesses are increasingly utilizing video as a marketing tool – 86% to be exact – offering ample opportunities in the field of video production.

This increasing trend signifies immense opportunities in the field of video production. However, with numerous players in the market offering similar services, how can you stand out and attract more clients?

In this blog post, we’ll explore effective strategies on how to get clients for video production – from diversifying your portfolio and leveraging SEO tactics, understanding client needs better and building strong relationships.

The goal here is not just getting any client but securing those who appreciate your unique style and approach towards creating compelling visual narratives.

Table of Contents:

Diversifying Your Video Production Portfolio

Looking to turn your regular 9-5 video job into a successful business? The secret lies in diversification. By offering different types of videos, from wedding films to corporate projects or music videos, you can appeal to a wider range of potential clients and find success beyond the traditional scope.

But it’s not just about having variety – how you showcase this diversity is equally important. That’s where an impressive demo reel comes into play.

How And Where to Use Sales Videos

So, now you’re probably wondering how to actually use videos and where is the best place to position them?

Sales videos are an excellent way to introduce your company or product, as well as to answer your prospect’s frequently asked questions. You can also use them as testimonials.

Placing sales videos on YouTube and landing pages can increase conversion rates. In fact, according to statistics, placing a video on a landing page can boost your conversion rate by 86%.

On that page, your prospects can get to know your product or service more intimately and see how it can help them in their lives. By placing the video on that page, they can build their confidence and trust in making purchases from you.

You can also use your pitch videos, depending on the type of sales stage you’re in.

Now that sales and marketing videos go hand-in-hand, more and more marketers are creating their own promotional videos to help sell their products.

When creating a sales video, it’s crucial to track the video marketing metrics and show emotion through your facial expressions or script. This will help create more human connections and keep the buying process moving forward.

Video content is taking over. The statistics show that we are all getting hooked on video every day.

70% of your prospects are using video to help with their purchasing decisions. This means that having a quality, professional, and persuasive sales pitch is more important than ever.

Sales videos are an excellent way to increase sales and grow your business pipeline. They provide a quick, light-hearted way for sales reps to connect with prospects and close more deals. When used correctly, sales videos can be a powerful tool in your marketing arsenal.

Building an Impressive Demo Reel

A powerful demo reel isn’t just about showcasing your work; it also tells prospective clients what they can expect when partnering with you for their video production needs. But how do we create one that truly stands out?

The first step is understanding its purpose: proving that you’re capable of delivering high-quality content across multiple genres and styles. This means including samples from various projects like weddings, music videos or corporate productions. Here are some tips on creating reels that resonate with viewers.

  1. Showcase versatility by incorporating clips from diverse project categories – be it cinematic interviews or real estate tours.
  2. Tell compelling stories through each clip while collectively forming part of a larger narrative about who you are as a creator.
  3. Frequently update your reel as technology evolves rapidly so does viewer expectations- staying up-to-date ensures fresh ideas which could spark interest in working together further down line.

Beyond showcasing variety though remember too focus quality over quantity – better few excellent pieces than dozens mediocre ones after all every frame counts when trying impress those watching closely enough decide whether hire us their upcoming project(s).

Moving away strictly within comfort zones exploring new territories such animation documentaries virtual reality etc… could potentially attract entirely audiences thereby expanding opportunities growth success overall within this highly competitive industry.

Important Lesson: 

Key Takeaway: Diversify your video production portfolio to attract a wider range of clients. Showcase versatility in your demo reel by including samples from various projects. Focus on quality over quantity and stay up-to-date with evolving technology to impress potential clients. Explore new territories to expand opportunities for growth and success in the industry.

Leveraging SEO and Social Media for Visibility

Video production is a highly competitive field. To ensure your work is seen by the relevant audiences, it’s important to make use of SEO and social media. This means leveraging every tool available – including Search Engine Optimization (SEO) and social media.

So how do we get started? Let’s dive in.

Achieving Success with Effective SEO Strategies

You’ve got an impressive portfolio of video productions – from cinematic interviews to real estate videos or even wedding films. But are these reaching potential clients when they search online?

The first step towards ensuring this happens involves implementing effective SEO strategies. These aren’t just about stuffing keywords into content; it’s more complex than that. You’ll want to consider elements like backlink building, technical optimization, and using relevant terms such as “video production”, “corporate shoots” or specific services like “real estate videos”.

Your goal should be simple: improve your website ranking on SERPs so you can attract more traffic from individuals actively searching for what you offer.

Making Waves on Social Media Platforms

Social media platforms are another key component in increasing visibility for your video production business. They provide opportunities not only to showcase examples of different types of projects but also to engage directly with prospective customers who might require similar services someday soon.

  1. Showcase Your Work: Share samples across various platforms such as Instagram, Facebook, LinkedIn or YouTube.
  2. Create Personal Connections: Beyond showcasing work samples, use behind-the-scenes footage and stories about ongoing projects to connect personally with your audience, build trust, foster relationships, and potentially lead to new business down the line.
  3. Dominating YouTube Views: If YouTube is part of your strategy, given its focus on video content, learn how to rank higher within the platform’s algorithm to help drive views toward your channel, thus increasing exposure among prospects who may be interested in professional videography themselves someday soon. Refer here for more information: How To Rank YouTube Videos?.
Important Lesson: 

Key Takeaway: To get clients for your video production business, leverage SEO strategies to improve website ranking on search engine results pages (SERPs) and attract more traffic. Additionally, utilize social media platforms to showcase your work, create personal connections with the audience, and dominate YouTube views by learning how to rank higher within the platform’s algorithm.

Understanding Your Potential Clients

In the realm of video production, recognizing your potential clients is a game-changer. Every client carries unique needs and requirements that can shape how you provide your services. Whether they’re after cinematic video interviews or real estate videos, each client’s expectations will vary based on their specific necessities.

Catering to Corporate Clients

The corporate sphere often comes with precise project demands – from creating instructional videos to producing top-notch promotional content highlighting a company’s products or services. Grasping these needs and delivering accordingly is an integral part of running a thriving video production business.

This communication-focused approach ensures alignment between all parties regarding objectives and expectations throughout the process. Here is an in-depth guide on catering effectively to corporate clientele.

Tailoring Services for Different Industries

Different sectors call for different types of visual narratives – something every successful producer comprehends well. Real estate firms might prefer drone footage showcasing properties while tech startups may lean towards explainer animations detailing product features.

To meet such varied customer preferences requires staying current about trends within various industries as well as continually learning new techniques relevant across diverse industry demands.

Focusing On Quality Over Quantity

Your prospective customers aren’t merely looking for someone who can churn out large volumes; they’re seeking quality above everything else. That means investing time perfecting each project rather than rushing through them simply because there’s another one waiting line-up next.

Maintaining high standards consistently sets apart top-tier providers from rest thereby making it easier attract repeat business generate positive word-of-mouth referrals among satisfied customers ultimately leading sustained growth success over longer term period.

Building Strong Client Relationships

Delivering exceptional results is essential to succeeding in the competitive video production industry, yet developing and maintaining strong relationships with clients will be key for securing repeat business and referrals. The other half? Building strong relationships with your clients that lead to repeat business and word-of-mouth referrals.

The question then becomes: how do you foster these vital connections?

Maintaining Communication and Transparency

A key ingredient in any successful relationship is communication. This rings true for professional partnerships as well – keeping clients informed on project progress not only makes them feel involved but can also preemptively address potential issues or misunderstandings.

Transparency plays an equally crucial role here too. Being open about challenges faced during production or changes impacting timelines fosters trust between both parties – even if those conversations are tough initially.

Fulfilling Promises Consistently

Promising something to a client means committing yourself to deliver on it. When you consistently meet deadlines and fulfill commitments, this builds credibility among your clientele who will see you as reliable-an important factor when deciding whether they’ll return for more services from your company.

It explains why consistency matters in building customer loyalty.

Folks want assurance that what they put their energy (and money) into is worthwhile.

Nurturing Personal Connections

Business transactions aren’t purely transactional, they’re human interactions at heart.

Making efforts such as remembering birthdays or sending personalized messages during holidays shows appreciation towards customers beyond their monetary value—this personal touch goes far in creating lasting bonds with clients.

To sum up:

Expanding Your Services

By broadening the scope of your services, you can explore a wealth of possibilities in video production. By offering an array of services, you can meet various client needs and tap into new growth avenues in your local market.

Collaborating with Ad Agencies

A promising strategy for service expansion involves forging partnerships with advertising agencies. These entities often need high-quality videos for their campaigns but may lack the necessary resources or expertise internally.

By lending your video production skills as an outsourced service, you’re helping ad agencies craft compelling commercials or promotional videos that resonate strongly with their target audience.

Partnering With Other Production Teams

Beyond working alongside ad agencies, consider establishing alliances within the video production industry itself. Collaborate with other teams who specialize in areas beyond your own skill set.

This could encompass animation studios capable of creating intricate graphics sequences or sound design companies adept at enhancing audio quality in productions.

Diversification of Revenue Streams

Expansion opens doors towards diversification, allowing access to multiple revenue streams and reducing reliance on one single source of income.

However, remember this should be a strategic and calculated move rather than a rash decision driven by desperation. Always conduct thorough research to understand what each new venture entails before diving headfirst into it.

Important Lesson: 

Key Takeaway: Expand your video production services to meet various client needs and tap into new growth avenues. Collaborate with ad agencies and other production teams to offer outsourced services in areas beyond your own skill set. Diversify the types of videos you produce, such as real estate videography or music videos, to appeal to a wider demographic. Additionally, diversify your revenue streams strategically and conduct thorough research before venturing into new ventures.

Networking within the Industry: The Key to Success in Video Production

Making connections is a must for any successful venture in the video production industry, and networking can help to provide access to potential clients and opportunities that may otherwise remain undiscovered. This is particularly true in the video production industry, where building professional networks can open doors to prospective clients and opportunities that you might not have otherwise come across.

This statement rings especially true when it comes to turning video production from a regular 9-5 job into a thriving business. So how do we build these valuable networks?

Attending Industry Events: A Goldmine for Connections

The importance of attending industry events cannot be overstated. These gatherings provide excellent platforms for showcasing one’s work and meeting potential clients face-to-face.

  1. Film festivals – An opportunity to meet filmmakers who may need assistance with their next project.
  2. Trade shows – A chance to connect with corporate clients looking outsource their video needs.
  3. Seminars & workshops – Perfect places learn about latest trends while rubbing shoulders with peers.

Leveraging Online Communities: Networking In Digital Age

Digital communities offer boundless possibilities connecting professionals worldwide; providing spaces share ideas get advice seasoned experts find collaborators future projects. There are numerous online forums dedicated solely videography cinematography allowing exchange knowledge experiences amongst community members.

  • LinkedIn Groups, a platform bringing together like-minded individuals working similar fields globally,
  • Vimeo Forums, a place budding experienced film-makers alike discuss everything related filmmaking techniques equipment recommendations post-production tips tricks.

Remember active participant order reap benefits digital networking.

Cultivating Collaborations With Peers:

Collaboration key fostering strong relationships fellow creatives. It provides learning new methods gaining different perspectives through shared experiences. Furthermore partnerships often lead referrals trusted peer unable take up project due schedule constraints recommends another instead. This symbiotic relationship ensures continuous flow work maintaining client satisfaction levels high. Remember collaboration competition long term strategy successful growth any enterprise including yours.

Important Lesson: 

Key Takeaway: Networking is crucial for success in the video production industry. Attend industry events to showcase your work and meet potential clients. Leverage online communities like LinkedIn Groups and Vimeo Forums to connect with professionals worldwide. Cultivate collaborations with peers for learning, gaining perspectives, and receiving referrals.

FAQs in Relation to How to Get Clients for Video Production

How do I find video production clients?

Find video production clients by diversifying your portfolio, optimizing SEO, leveraging social media platforms, understanding client needs, and building strong relationships.

How do production companies find clients?

Production companies often find clients through networking within the industry, attending events, joining online communities, and forming partnerships with other teams or agencies.

How do I promote my video production company?

Promote your video production company by showcasing impressive demo reels on social media platforms and implementing effective SEO strategies to increase online visibility.

How do you charge for client video production?

You can charge for client video productions based on project scope, complexity of work involved, or a flat rate. Always ensure pricing aligns with market rates while covering costs.


Getting clients for video production isn’t rocket science, but it does require a strategic approach.

Diversifying your portfolio is the first step – showcasing your versatility and ability to cater to various client needs.

Don’t underestimate the power of SEO and social media either; they can significantly boost your visibility online.

Understanding potential clients’ unique needs helps you tailor services that hit right at their pain points.

The secret sauce? Building strong relationships with these clients for repeat business and referrals.

Broadening your service offerings opens up new avenues of growth in local markets too!

Last but not least, networking within the industry is an invaluable tool in landing prospective projects.

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Editors Note:

Want to help contribute to future articles? Have data-backed and tactical advice to share? I’d love to hear from you!

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Justin McGill
About Author: Justin McGill
This post was generated for LeadFuze and attributed to Justin McGill, the Founder of LeadFuze.