Sales and Lead Generation Content

More and more brands try to figure out why customers prefer to do business with and purchase items from one company or store rather than …

That’s why social proof like customer testimonials are so important. In fact, customer testimonials and case studies are considered the most effective content marketing tactics. …

It’s no doubt that LinkedIn is useful in both the recruiting and sales process. LinkedIn’s “Sales Navigator” is LinkedIn’s tool for individuals and B2B sales …

According to the State of Inbound 2018 report, selling is the aspect that most companies prioritize. 69% of the respondents identified “converting contacts/leads to customers” as …

You’ll find your team progressing through sales stages smoothly, converting leads into accounts before you can say: “revenue growth.” However, in order to get to …

Sales may not be the world’s oldest profession. But it’s certainly in the running. And few technological innovations, barring the telephone and the internet, have the …

With so many brands trying to stand out and make an impact, it’s up to you to show prospects why your business is the one …

Well, it’s actually account-based marketing (ABM), so are we counting that as two words? Who cares; it’s the concept that matters. A Brief Intro to …

Small housekeeping tasks and customer research are adding up to a big chunk of time. This unproductive time could be better spent elsewhere and can …

In fact, statistics show that word of mouth marketing and peer to peer marketing are a huge driver in growth. 61% of people have recommended a …

With any endeavor, you have two choices: leave things to chance, or make plans. But leaving things to chance probably won’t give you the outcome …

A lot of people now store contact information and other essentials in their smartphones and other devices, saving room and hassle. However, there are much …

The business universe has become so overwhelming that it requires a lot of work and investments just to reach the targeted prospects and present them …

Remember this classic (almost vintage) video made by Drew Houston, the guy that is CEO of Dropbox: This video drove hundreds of thousands of people …

Even experienced sales reps can get a little cold calling anxiety. And yet, phone acumen is ironically, paradoxically more valuable than ever. The reasons for …

Many traditional sales techniques that have worked in the past are turning out to be ineffective due to technology taking over the process. No need …

To all those thoughtful sales leaders out there, ponder on these quiz questions: “How do you use data to drive better future decisions?” “How do …

How much is enough? When it comes to sales leads and prospects, the answer is: you can never have enough. Growing and expanding your business …

On May 3rd 2019, it will be the end of an era. Data.com, which started by the name of Jigsaw — will be shutting down …

Many companies have realized that using social media marketing results in higher conversion rates than traditional marketing. The following are 8 of the best social …

Regardless of the field you’re in, your sales team is the bread & butter that keeps your engine running. They work hard each and every …

Closing more deals doesn’t happen instantly and needs planning at least a month before. To close a certain number of deals, you need to Know …

What does it take to close a sales deal? Better yet, what does it take to retain a customer for the long haul? It’s really …

What is cold calling Cold calling is a sales prospecting technique that involves calling people who haven’t interacted with your business on the phone and …

Sometimes it takes a bit of time to really adjust to the constantly changing B2B prospects that are buying. People want to learn but they …

It’s inevitable. You send an email to a seeming prospect. Something like this: Hey Jane, Still considering changing platforms? We just came out with some …

Social media selling has emerged as an increasingly popular concept in the modern sales environment. Indeed, social selling can improve overall sales effectiveness. By affording salespeople …

The point of a sales discovery call is exactly that: to discover. You are attempting to either discover a sales opportunity, or disqualify a prospect …

Who doesn’t want to ditch the 9-to-5 and work in their pajamas? After all, everything is digital, right? Hence the digital in digital marketing agency. …

After introducing its Panda algorithm update, Google encouraged webmasters to focus on the quality of content and its value from a user’s perspective. Thus, long-form …