Sales and Lead Generation Content

After introducing its Panda algorithm update, Google encouraged webmasters to focus on the quality of content and its value from a user’s perspective. Thus, long-form …

There are no lone wolves in sales. Not anymore, really. In a hyper-connected world, reps and managers have to do more and be in more …

Knowing how to write copy your own sales pitches isn’t as easy as it seems. Depending on the type of audience you are addressing and the …

When I first started in 2008 with my agency, I didn’t do a single one of these things I’m going to outline below. I gradually …

We’re seeing a remarkable transformation in sales, not only as a forward leap into the modern age but also as a major shift in customer …

B2B and B2C companies alike are investing more and more into lead generation. All in order to increase the number of sales opportunities. Previously, lead …

Influencer marketing is a trending topic in content marketing. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to …

Using a cold email template that’s outdated and overused won’t help you. Predictable Revenue was a book written 6 years ago, about stuff they were …

Measuring sales velocity is a fundamental aspect of business planning. Sales velocity helps us forecast, work backwards from our goals, and troubleshoot our process. What is …

Love it or hate it, a sales proposal is a critical part of every successful deal. Although some salespeople consider it a waste of time, …

Without an effective sales hiring process, you’re going to churn through rep after rep. The actual hiring of your reps should fit into your entire …

We always talk about needing to send follow-ups in your cold outreach. Sending 4-6 messages in a sequence maximizes your email response. We spend a …

The toughest part of sales is getting on the phone with a prospect for the first time. Even worse — having bad sales calls. Whether …

These sales terms get thrown around all the time. But what really is the difference between a Prospect vs Lead vs Opportunity? I hear from …

If the marketing automation (inbound and outbound) you have in place is successfully reeling in a constant flow of qualified leads, then good job! It …

How many times have you received an email from a company and completely ignored it? If you’re not actively working to keep subscriber attention, email …

Social selling for B2Bs has been around since LinkedIn has been popular. And Facebook, Twitter, and Instagram have all become beneficial for reps in various …

Here’s a great resource for new sales reps including a sales quota definition and detailed explanations about all things related to sales targets. LeadFuze has …

LinkedIn is a popular and widely used social media platform. Registered LinkedIn accounts have reached around 467 million, and it’s showing no signs of slowing down …

An effective follow up email subject line can get you more opens and positive responses than your initial outreach email. Writing a follow-up email is …

Here are 7 copywriting principles and a sales email template for each. Use these to test and improve your outreach. The typical business professional receives …

It’s been a while since we’ve written on specific terms in the sales world. So, we decided to dust off the old sales terminology category …

Google Alerts is often used for brand monitoring, but have you thought about using it as a sales tool? Google Alerts have become incredibly popular …

When working within a business, it’s easy to get into the mindset of just wanting to get things done. However, much like warfare, if you …

Step up your productivity and finally start accomplishing your goals with this simple system Goal setting: that thing you know you should be doing, but …

The sales funnel — the process potential customers go through when making buying decisions — has played an integral part of marketing and sales for …

Email can be a powerful tool to push people through different workflows. Here are some ideas from Gloria Knapp. Do you have a mailing list …

Learn how to super-charge your cold email outreach efforts using customer personas. …

In this post, Bidsketch Founder, Ruben Gamez sheds some light on different pricing strategies to help your sales proposal stand out. Pricing strategies don’t just …

There are two rules when it comes to split testing emails. You should ALWAYS be testing something (never send one version of an email). And …