Sales and Lead Generation Content

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firmographics

Firmographics: The Key to An Awesome Ideal Client Profile

Firmographics are what make up a successful ideal customer profile. Since the term “inbound” was created and pioneered by the folks over at HubSpot, ideal …

Warm Calling

Warm Calling vs Cold Calling: Which is Best for You?

Warm calling is the MUCH better looking sister to cold calling Those who are outside the sales world (and some who are in it) think …

Unique Value Proposition

Unique Value Proposition – Here’s What We Learned from Uber

Here’s everything you need to know about a unique value proposition The unique value proposition (UVP) of a company should be exactly what it sounds …

cold email responses

Cold Email Responses: Point Out a Lead’s Mistakes (Email Sequence Included)

Get more cold email responses by following these rules. If you have an agency, you sell results. Which is typically hard on the front end. …

Social Media Marketing Plan

A Social Media Marketing Plan for the Fake News Generation

Here’s a social media marketing plan that can help you stand out in social feeds! There aren’t too many marketers in the world who don’t …

employee advocacy

Employee Advocacy: How to Motivate Your Staff

Here are some tips for implementing more employee advocacy to keep your team motivated. Most of us are guilty in the occasional, if not, regular …

buying patterns

Buying Patterns: What Buyers Are Really Thinking About

Understanding the buying patterns of your customers can allow you to tailor your experience to their expectations. Salespeople sometimes find the buying patterns of buyers …

Split Testing

Split Testing: How to A/B Test Cold Sales Email Templates

There’s no reason why you shouldn’t be split testing every single cold email you send. Cold email templates save you the time you’d otherwise spend …

Marketing AI

How Sales & Marketing AI Will Transform Growth Roles

Sales and marketing AI is changing how companies sell and promote themselves Techopedia defines artificial intelligence or AI as an area of computer science involved …

digital content marketing

Digital Content Marketing: Surviving the Changing LandScape

Digital content marketing is always changing… here are some tips for coming out on top. celebrate sales Andy Warhol once said that “in the future, …

SMB marketing

SMB Marketing: 12 Things to Avoid Messing Everything Up

SMB marketing opportunities are endless, as all these companies will need supplies, technology, or business services of one kind or another. Small-to-medium businesses (SMBs) make …

hack sales

How to HACK Sales like a Silicon Valley Tech Company

Everyone wants a secret recipe that will help them hack sales and turn their company into a fast-growing startup. The problem is—there is not a …

The Best Way to Celebrate Sales and Lead Generation

A match made in heaven, gone wrong? Sales and marketing are a match made in heaven… or at least they should be. And as with …

sales voicemail

14 Sales Voicemail Tips for Effective Prospecting

These sales voicemail tips are sure to help you generate more positive responses. Are you leveraging sales voicemail as part of your prospecting process? There’s …

lead qualification

Lead Qualification — When to Say Goodbye to Poor Leads

Lead qualification is often a forgotten art form that ends up costing you a lot of lost time. In sales, we all walk that fine …

how to do a good sales presentation

How to Do a Good Sales Presentation that Closes More Deals

In this post we’ll be helping you understand how to do a good sales presentation. Let’s face it, we all need to know how to …

pricing strategy examples

Pricing Strategy Examples & Why You MUST Discuss Pricing Early

If you aren’t constantly testing your pricing strategy, you can be leaving money on the table. All too often we cringe when that great sales …

sales forecasting

Sales Forecasting Methods that Give Accurate Insights

If you aren’t following consistent sales forecasting methods, you could end up making some bad decisions. Be honest. You have no idea what your company …

software update

How to NOT Launch a Big Software Update

We recently rolled out a pretty major software update to the LeadFuze platform. In the months leading up to it, the team and I were …

generating leads through social media

Generating Leads Through Social Media (5 Little-Known Tactics)

Here are five little known and little used tactics for generating leads on social media Generating leads through social media can seem impossible. The truth …

Hiring a salesperson

Hiring a Salesperson: Lessons For Your First Hire(s)

Hiring a Salesperson: Lessons For Your First Hire(s) When your business grows to the point of hiring a salesperson, it’s exciting and stressful at the same …

how to start selling

How to Start Selling to Your Ideal Customers (Step-by-Step)

Here’s a step-by-step guide for learning how to start selling to your ideal customers You may have heard of a recent trend in sales, creating …

Automated lead generation

Automated Lead Generation for Agencies (Step-by-Step)

Here’s a step-by-step guide for automating lead generation for digital marketing agencies I know when I started my first company (a digital marketing agency), the …

local marketing

Local Marketing for B2B: 6 Ways to Become Well Known in Your Area

Local marketing for B2B is a little different than for B2C retailers. B2B businesses, no matter how large you are, are based somewhere. Local marketing can help …

marketing software

Marketing Software: The Categories of Tools an Agency Needs

Marketing software is exciting. When I was running my marketing agency, I was testing out new software tools on a near daily basis! There are …

Old Leads

4 Step Guide to Re-Engage Old Leads

Re-engaging old leads is a great way to re-fill your pipeline. Unless you’ve been using targeted lead gathering techniques for a while, there’s a good …

outsourcing lead generation

Outsourcing Lead Generation for Digital Marketing Agencies

Outsourcing lead generation has never been easier. Getting early wins for new clients can be a challenge. Outsourcing lead generation can help supplement early leads …

growth hacking techniques

Growth Hacking Techniques: 18 Tips from Noah Kagan and Gael Breton

Noah Kagan and Gael Breton recently discussed 18 awesome growth hacking techniques Podcasts are awesome, right? Listen to them on the drive, the gym, doing …

Sales process steps

Sales Process Steps for Agencies to Follow

Agencies often don’t have their sales process steps mapped out, this is aimed at those folks! Getting customers for your clients is something you’re good …

sales rep salary

Sales Rep Salary Averages by State (Infographic Included!)

Sales rep salary varies heavily, but here’s how it breaks down by state. Whether you’re looking for a job, negotiating a raise, or looking to …

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