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Sales Skills

B2B SaaS Sales 101: An Intro into the Tools Needed Today for Software Companies

Sales may not be the world’s oldest profession. But it’s certainly in the running. And few technological innovations, barring the telephone and the internet, have the ...

Sales Skills

How to Build a Successful 7-Day Outreach Plan

With so many brands trying to stand out and make an impact, it’s up to you to show prospects why your business is the one ...

Lead Generation Strategies

How Word of Mouth Marketing can be a Scalable Channel

In fact, statistics show that word of mouth marketing and peer to peer marketing are a huge driver in growth. 61% of people have recommended a ...

Lead Generation Strategies

6 Steps to Create Long-Form Content With Less Time and Effort

After introducing its Panda algorithm update, Google encouraged webmasters to focus on its quality and value from a user’s perspective. Thus, long-form content came into ...

Lead Generation Strategies

How to Create a Peer to Peer Marketing Strategy in 6 Steps

What is Peer to Peer Marketing (P2P) Peer to peer marketing is the idea that you can help drive your sales by leveraging the power ...

Sales Skills

No More Bad Sales Calls [7 Crucial Mistakes to Avoid]

The toughest part of sales is getting on the phone with a prospect for the first time. Even worse — having bad sales calls. Whether ...

Lead Generation Strategies

Firmographics: The Key to An Awesome Ideal Client Profile

Firmographics are what make up a successful ideal customer profile. Since the term “inbound” was created and pioneered by the folks over at HubSpot, ideal ...

Sales Terminology

Sales Development Representative (SDR) Definition & What They Do

Sales Development Representative (SDR): Definition and What They Do Just hiring a “salesperson” won’t work. You need to fully understand what a Sales Development Representative ...

Sales Skills

Best Sales Books and Training Manuals on the Market Today

There are a number of “best sales books” posts on the internet. And they are very good, for the most part. In fact, I’ll put ...