What Makes the Best Sales LinkedIn Profiles?

If you are looking to use LinkedIn as a sales tool, it is important that your profile is accurate and up-to-date. The best sales LinkedIn profiles should meet the following guidelines:

  • A professional profile photo
  • A well-crafted summary
  • When you’re applying for a job, it’s important to include what your qualifications are and why they make you the best candidate. This includes anything from schooling to internships or volunteer work.
  • Educational background
  • A list of skills and endorsements
  • References from people that the potential employee has done work with in the past
  • Completed projects
  • Written or published works

LinkedIn is a social networking site that allows you to connect with people who have similar interests. You can join groups where you can see members posting updates and sharing information about their respective industries.


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Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀

How Do I Increase Sales Through LinkedIn?

Here are some helpful tips on how to use LinkedIn for sales.

1. Utilize a high-quality, professional image.

Lighting and background are key when it comes to your profile photo. Make sure that the picture isn’t too dark or washed out.

2. Write your headline and sales executive LinkedIn summary.

Include keywords that potential customers might be searching for. Your summary should show what makes you stand out from other companies and include your contact information so interested parties can get in touch.

3. Acquire recommendations from customers and even superiors at your place of employment.

When someone is inside a sales LinkedIn profile, it can be used as both branding and a resource for their target market. A good idea would be to get satisfied customers who have used your services products in the past to give you recommendations.

4. Utilize media as a story-telling tool.

It’s not enough to tell people your story, you have to show them. One way of optimizing a good LinkedIn summary for sales is by using LinkedIn and including pictures or videos to get a positive first impression.

Below are the things you can include in your LinkedIn Profile:

  • Personal introduction videos
  • Company blog posts
  • Product demonstrations
  • Customer testimonials
  • LinkedIn articles

5. Acquire and Establish Connections

When you are creating your network, try to create 500 connections. You should have at least 3 areas of shared interest with each person for the connection to be meaningful.

What should you put in your LinkedIn Bio?

LinkedIn profiles are great for networking with people in your industry. A good profile is crucial if you’re looking to find a job through traditional means, or even over the internet.

A great LinkedIn “about” section can be used to show off your potential and value. When connections see this, you are sure to stand out from the crowd, as well as recruiters, employers, or clients.

Here are some sales manager Linkedin summary examples to help you understand what a good summary entails:

Micah Day

best sales linkedin profiles

Micah’s summary is a great example of how to put your best qualities into writing. She provides examples of her passions and interests as well as the skills she has acquired through education.

How Do I Write a good LinkedIn summary for sales?

The majority of people think that writing a LinkedIn summary is really hard. But in reality, it’s not difficult at all! Here are 8 steps to writing the perfect LinkedIn bio.

1. Introduce yourself like you’re at a networking event.

The first step to any article is the introduction. Start by introducing yourself and what you do in a professional, but friendly tone. You want readers to be interested in what you wrote and not feel intimidated because of a “too corporate” feel.

2. Be original.

Building a LinkedIn profile that is original and unique will help you stand out. It’s important to avoid generic phrases because they can hurt your credibility by giving the impression of a lack of thought or effort.

3. Enumerate your accomplishments.

When it comes to presenting yourself, your achievements are the best thing you have going for you. Keep them brief and straightforward, though.

4. Include numbers and data.

Numbers and data are a great way to show people what you have accomplished. They give us a concrete idea of what you have to offer because figures can be measured.

5. Mention your value proposition.

When you are hiring salespeople, it is important to have a clear understanding of what the company offers. For example, if your product has great features that will help customers achieve their goals, then this should be outlined in detail on LinkedIn.

6. Best skills to add on LinkedIn

A sales executive LinkedIn summary should briefly but thoroughly summarize your skills and experience. Try your best to use examples of when you’ve used these skills to achieve positive outcomes.

7. Boost focus keywords

You should include keywords in your summary to increase the likelihood of people clicking on it and seeing what you have written.

8. Call to action

I would recommend that you add a call to action for the reader. For example, if they want more information about your services or products, then provide them with a contact number and/or email address and tell them how their life will be improved by doing so.

Below are 9 easy steps to creating the best LinkedIn profile for sales professionals.

Using These 9 Steps, You Can Optimize Your LinkedIn Profile

Step 1: Select the appropriate LinkedIn profile photo.

You might be wondering, “Who am I?” or maybe you are asking yourself what your personal brand is. Do you want to seem professional and buttoned-up? Or do you prefer the laid-back approach of a chill dude?

Whether you are looking to stand out or blend in, there are a few things that can make your profile picture both representative of who you are and what your personal brand stands for. 

When it comes to headshots, serious is not always best. If you’re in a more relaxed state, this can be the right time to take your photo.

What to avoid when choosing a photo:

I find that people are less likely to make a connection with someone they don’t know. If you can’t figure out who the person is, chances are, it will be difficult for them to become invested in your work.

Keep your LinkedIn profile image appropriate. It’s not the place for sexy selfies, so don’t include an alluring pouty face.

DONT drink alcohol in your photo. Unless you are in the alcoholic beverage industry, it is not a good idea to include pictures of yourself with drinks on your LinkedIn profile. It might be best if you do not use any photos where food or beverages can be seen. The problem is not that you cannot find a photo of yourself. The real issue may be in the context for which it was taken, or what happened before and after when taking the photos.

Step 2: Make a custom cover photo

People often don’t change their LinkedIn cover photo and just leave it as the default or a random image. This is bad because first impressions are everything, so you want to make sure that your profile picture catches people’s attention.

Look at all this wasted space:

best sales linkedin profiles

 

The company page is a great way to stay in touch with prospects and peers. The more you keep them updated, the better!

Look at this beauty:

best sales linkedin profiles

Be proud to show off your custom header images on LinkedIn because this can help you represent your brand. Try to check if your company has a uniform cover photo designed for everyone’s use. If there is none, here are some tips on designing one:

1. Customize it for LinkedIn

Go all out! That’s why when I create my LinkedIn cover photo, I make sure it has a circular shape in the bottom-left corner and is sized correctly for both mobile and desktop viewing.

2. Feature Promotional Info.

There are free templates in Canva that can help you design your own flyers. I found that the most effective motivational tool was to make sure my team knew they were making a difference and adding value. Did your company just publish an ebook or white paper? Make sure to also include a clear call-to-action on the cover and ask marketing team members for help.

3. Be Clear and Concise

You don’t want your cover photo to be overcrowded with text or too many graphics. Find a way to show enough value that will keep the reader interested in what you have for them.

Step 3: LinkedIn headline examples and advice

When you write a LinkedIn headline, try to capture the attention of other users with an appropriate and informative summary.

1. Use your company one-liner:

When you are developing your marketing campaign, it is important to think about the one-liner that might be used as a headline. This way, prospects can get familiar with this wording before they enter into negotiations.

Riaan van Schoor, a consultant at Agentivity, gave an example of this.

best sales linkedin profiles

2. Exclude your job title

Even if your prospects buy from you, they don’t come to LinkedIn because of how much they care about who you are. They want to know what products or services can do for them so instead of including your title in the headline try listing some passions and skills that would be beneficial.

Mark Aquino, the CEO of Carta, suggests that if you are looking for a headline for your article or blog post then try this one: “XYZ Inc. has announced their new product ABC”

best sales linkedin profiles

 

3. Create a Story

If you want to really engage your audience, it is important that you tell them what makes your company special. Explain how the product or service provides a solution for people’s needs.

I find that it is important to focus on the outcomes I provide for my prospects, not what I do as an individual. I remember a salesman who was driven by his commission and bonus structure. He got excited when he made deals worth $1,000 or more.

best sales linkedin profiles

4. Don’t brag

When you’re trying to sell yourself, don’t brag about being a “quota crusher” or any other super sales jargon. If the prospect knows that you’re good at your job and isn’t interested in hearing how much better than them you are, they will lose interest.

After you’ve created a catchy headline, let’s move on to crafting your LinkedIn bio.

Step 4: LinkedIn Summary Examples for Sales and Tips

If you want to stand out among the best LinkedIn profiles, be sure your summary is compelling. Your summary is the most important part of your LinkedIn profile. It can show people what you are capable of and it lets them know about all that your company has to offer.

1. Write the way you talk:

Sales are all about building a genuine connection with your prospects. If you sound like a robot on LinkedIn, then that’s the impression they’ll get.

When I first started recruiting, I was afraid to be true to myself and add my personal flair into the mix. It turns out that being down-to-earth with others can help you make great connections. To see what it means to be authentic, you should check out David Gerhardts LinkedIn Profile Summary.

best sales linkedin profiles

David’s about page is interesting and entertaining, and by the end of it, you feel like you know him as a person.

You can use emojis in your marketing if you know that’s part of your personal brand. When starting with sales, it is important to first understand the customer’s problem. I have been repeating this a lot, but it is important. Understand what your prospect’s problems are and show them how you can help solve those issues.

There’s a great example of this from Vivica von Rosen, who says that

best sales linkedin profiles

2. Being with your target audience’s problem.

You can use your summary to show you understand the problems that are most important for a potential buyer.

best sales linkedin profiles

3. Share a testimonial:

Have you had a testimonial from one of your customers? If so, it can be powerful to include this in the summary. Havenwood would use testimonials in her summary.

best sales linkedin profiles

4. Share facts and figures:

If you can show prospects how your company helped customers, they will be more likely to buy from you. This is why it’s important for businesses to demonstrate their value with testimonials and case studies.

Richard Harris has a profile summary that reads as follows:

best sales linkedin profiles

5. Add keywords

It is a good idea to include keywords that are relevant to your work in the summary of your LinkedIn profile. For example, if you list leadership skills on LinkedIn then put “leadership” as one of your keyword tags.

When you are interviewing, do not be afraid to talk about your company’s accomplishments.

If you have not, then the end of your summary is a great place to talk about how much you love working for and with your team. You can also mention the results they’ve achieved in terms of customer satisfaction.

I’ll end with my contact information:

Make sure you have your contact information listed prominently in the introduction to avoid any potential missed opportunities.

Step 5: Pour positivity into your experience section

When I first started hiring salespeople, it was tempting to fill out the experience section of their resumes with my goals for them. Before you do this though, remember that your buyer doesn’t care about what quota they met or how much commission they made only themselves.

LinkedIn has a lot of potentials to be used as an effective sales tool. The best profiles are simple and straightforward, but still, show that the individual is knowledgeable about their product or service.

When I first began hiring salespeople, one of the mistakes that I made was assuming a simple pay structure would be enough. In reality, people are motivated by more than just money.

1. It’s important to align your sales and marketing teams around what you want the public perception of your company to be.

For instance, using a one-liner that explains exactly who you are will help create consistency in how potential customers see you as an organization. For me, this has been my biggest mistake. I am now trying to be more aware of how people are motivated and give them what they need.

2. Humble bragging won’t hurt.

I’ve helped a lot of people in my position. I hope you are one of them!

3. Include all your positions.

You may have had several different titles, but your responsibilities remained the same. If you are unsure of what to put on this section just list all of the things that were achieved in each role.

4. Keep it short.

In contrast to this article, you should have brief descriptions for each position on your job board. Bullet points can help make the description concise and readable.

5. Have a clear and concise call to action.

You always want your prospects to take action, so you should add a vibrant CTA on the description of what they will be doing in this role. This way, when people read about it and are interested enough to go further into detail, they can see more information that is relevant.

best sales linkedin profiles

Step 6: Demonstrate Your Interest Through Education and Volunteer Experience

You exist outside of work! Please use this section to provide information about yourself and your hobbies.

If you get your degree in something unusual, like Ancient Chinese History or Russian Literature, it is a great way to start conversations.

If you are on the board of a non-profit, it’s okay to be flexible with your time.

If you want to be successful with your salespeople, there are a few things that should not be on the table:

  • Your school is not important, even if you went to a fancy private academy that your parents paid too much for.
  • DONT list your time in a fraternity or sorority on LinkedIn. Instead, volunteer somewhere new and update your profile.
  • When I first graduated from college, people treated me differently based on my age. They spoke to me more informally and respectfully than they did once I reached a certain age.

Step 7: Enumerate your most important skills and get endorsements

It is a common mistake to believe that just having a high salary or lucrative commissions will be enough. However, the best salespeople have other ways of earning social proof such as endorsements from satisfied customers.

It’s nice to be appreciated by your coworkers, but you also need endorsements from credible people in the field and even some of those customers that you helped. This shows not only do they know how valuable your work is, but it demonstrates that they were good at building connections.

In this section, I recommend keeping it simple and focusing on the skills that you rely on to help your prospects. They are probably searching for these things anyway.

Step 8: Gain recommendations from trusted professionals

Recommendations are often a deciding factor in the hiring process. They also work as endorsements that can be used for marketing purposes.

I’ve found that providing genuine feedback about my experience with someone is really important. If I can write a recommendation for them, they are likely to do the same thing in return- creating mutual value. If you don’t hear back from a connection, that doesn’t mean they are not interested. Be patient and wait for them to reply or check out their profile before moving on.

Step 9: Emphasize your achievements: Honors & Awards, Projects, Publications, Language

Success is not always easy to talk about, but there are ways you can make it sound like a piece of cake. The art of talking about your success in sales will help show people that they want to work with someone who has the skills and expertise necessary for high-level negotiations.

1. List only External Honors & Awards

Stop putting the presidents club on your resume. Instead, put all of those awards you won outside of work.

2. Publications

If you are a prolific guest poster or have been quoted in many different sales-related articles, this is the place to showcase your work.

3. Languages

If you don’t speak the language fluently, leave it out.

4. Projects

The last section is about sales projects and customer service. If you completed a successful project or helped someone with something, this is the place to put it.

What Happens Next?

Now that you have followed these steps, your LinkedIn profile should be one of the best profiles out there. Optimizing it will help you in your career and on social selling channels like LinkedIn. Once you’ve finished your social media campaign too, make sure to stay in touch with the right people and start conversations about how much they enjoy your product.

Good luck!


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀[/sc

Editors Note:

Want to help contribute to future articles? Have data-backed and tactical advice to share? I’d love to hear from you!

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Justin McGill
About Author: Justin McGill
This post was written by Content at Scale, a solution that uses AI + a team of optimization specialists to publish hundreds of high quality, SEO optimized content straight to your blog. It’s the first and only solution that allows you to truly scale content marketing.