If you’ve ever been to an event and then received a follow-up email from the organizers, you know how important they can be. They help keep the memory of the event alive while also providing valuable information about future events or products. But what makes for an effective event follow up email?

Here are 6 best practices for creating a successful event follow up email.

What is an Event Follow Up Email?

An event follow-up email is an email sent to someone after they have attended an event. The email should thank the person for attending the event and provide them with information about what happened at the event.

The email should also include information on how to follow up with the event organizers or other attendees.

How to Write an Event Follow-Up Email

An after-event follow-up is when you send an email after attending or hosting an event that requests feedback from your participants, including sharing photos, videos, and anything else that may be useful.

These emails are designed to increase positive feelings about the event and brand loyalty.

After your event is over, don’t let your communication with attendees end there. Continue to provide value to them in the form of emails.

After your event, follow up with your participants. Here are some things to include in a follow-up email to event attendees.

  1. Write a relevant subject line. Your email’s subject should be clear about an event that happened recently.
  2. Share a photo or video from the event. If people were having fun at your event, why not remind them about it? Include a picture that illustrates the size of the crowd and how great the event went. Also, group pictures of people having a good time are a great way to show what a great time everyone had.
  3. Add a call-to-action. The language of your call-to-action will depend on what your email is about. If you are sharing pictures, it should lead to a photo album on Facebook or Google Drive. If it’s a “thank you” message, you can ask them to share their thoughts with you. You can ask them to fill out a survey with questions about their experience, or to simply click a star rating.

Now that you know what to include in your email, let’s take a look at some examples of event follow up emails.

Event Follow-Up Email Examples

Check out these three awesome examples for following up with attendees at events.

The first email is from Litmus Live. It’s simply an image of the conference with some words of thanks.

This follow-up email to attendees of the webinar invites them to share what they learned from the session with their peers on social channels. Plus, the Litmus team will send out recordings of the session in the near future, so users can keep learning.

Finally, the survey gives event attendees a chance to leave feedback on how they liked or disliked the booth.

The second example is from Invision. A giant “THANK YOU” at the top, some preview photos of the event, and a call-to-action button that directs people to the Facebook gallery.

The final example comes from EiQ and BrightWave. It’s written in a casual, conversational tone and offers links to the recordings of this year’s events. It also encourages readers to subscribe to updates about the next conferences.

This email includes a picture of the CEO and his signature, as well as a link to the recording of a recent event. It also includes a list of participating companies.

Now it’s time to practice! Let’s learn how to create the perfect follow-up email for events.

How to Send an Event Follow-Up Email

Sending event follow-up emails with a tool like SendPulse is super easy. Just follow these three steps:

Step 1: Create an Email Template

There are three ways to create your email templates with Sendpulse:

  • Drag and drop editor
  • Pre-designed from a free library
  • From your Gmail account

Step 2: Create a Mailing List for Event-Goers

To separate your attendees from everyone else, create a segment of people who registered for and attended an event. This will ensure any email communication you send is relevant to them and will help you avoid spamming your entire list.

Step 3: Set Up an Email Sending Schedule

You can immediately send your email or schedule a time for it to go out. To set up an email to be sent later, click the “schedule” link and select a date and time.

You can automate a series of pre-event and post-event email messages to keep your audience engaged and informed.

6 Best Practices for Creating Effective Event Follow-up Emails

Here are 6 best practices to help you create a great experience for your event’s guests.

  1. Write the event name in the subject line. Your event attendees will recognize your name from the multitude of other emails in their inboxes. If they enjoyed the show, they will definitely read your follow-up email.
  2. Thank your attendees. Invite your readers to your next event. Tell them what exciting things you have planned and encourage them to attend.
  3. Add a group photo. If you took any photos at the event, include them in your email. They’ll love seeing themselves in the picture and share it with their friends on social media.
  4. Add a video from the event. If you hosted a seminar or conference, consider sending out some materials or links from that event so participants can review the information they gained from your talk.
  5. Ask for feedback. Asking for feedback from your attendees is a great way to get honest, unbiased opinions about your event. This can help you improve on your next one.
  6. Make exclusive offers. If you held a sales event, then it is okay to promote, upsell and cross-sell products. You may also want to offer a discount for future events if it costs money.


Congratulations, you have now learned how to create a killer event follow up email. Try to create one today!

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Justin McGill
About Author: Justin McGill
This post was generated for LeadFuze and attributed to Justin McGill, the Founder of LeadFuze.