What Does Sales Closing Phrases Really Mean?

The phrase “Always Be Closing” does not mean to be always closing the deal. There are times when it is appropriate, but for enterprise software sales its often a bad idea because you want your prospect or customer to think about what they would like in their system before making a decision on which one will best suit them.

What this means is that you need to be closing on the sale. But how do you actually close?

Creating a sales process map

Sales reps often do not know what the sales process is or how to get a customer to sign on. The first step in being successful at selling something, then, is understanding and mapping out the entire process from start to finish.

  • Initial Meeting
  • When a prospect is not fully convinced after the first meeting, it may be best to set up another time for them.
  • After doing a lot of research, I came to the conclusion that it would be necessary for me to bring in more stakeholders and evaluate my sales strategy.
  • Technical Review
  • Functional Review
  • Business Review
  • Outcome: Decision to purchase
  • I have a contract review team that reviews contracts for me.
  • Outcome: Signed Order

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The 12 Most Impactful Sales Closing Statements

Closing statements are a way to show that you have an understanding of the client’s needs and want to help them.

1. Is there any reason why you would not want to work with us if we give you this product at this price?

One of the most effective sales closing techniques is to ask a prospect if they would like you as their vendor. It might seem counterintuitive, but when someone says no and continues talking with you, it means that they want your product or service.

The closure sales trick is to keep a prospect on the line and not give them any reason to look elsewhere.

A prospect who agrees to this question is giving you a chance to address their objections.

2. This is a more high paying strategy that fits your budget, correct? If yes, I’d be delighted to make follow-up arrangements.

With this question, you are giving the prospect a chance to either agree with your offer or adjust their budget. They may be inclined to take it, but they have other priorities.

This is a one of the great closing questions to ask, because it will reassure them that adjusting their budget for your offer means they are investing in an opportunity of more profits. This type of entrepreneur doesnt walk away from opportunities where there might be higher profitability.

3. If you order before the end of the day, I’m willing to give you both products at (insert your rate.)

Prospects who consult with others before agreeing to a deal need an incentive. For this reason, if you are able to sell two products at the same time for more profit than just one product alone, then you should pitch your sales and offer them both together.

Make sure that when you offer two products for one price, the combined cost is not greater than what each product would be sold separately. This will ensure your profit margin stays in tact.

4. I’m enthusiastic about working with you.

When you say “thank you for your business,” it shows that the two of us are going to have a long-term relationship. If we’re closing on a service deal, this sales closing phrases works better than just saying thank you.

If you are an eager salesperson, the prospect will feel welcomed and consequently look forward to getting your service.

How would you close a sale? If you want to close the deal smoothly, be sure to use a friendly and conversational tone when delivering this sales closing phrase. You should also reassure them that they will make an excellent team with you.

5. How do you feel about this?

You can use a closing sales question to determine if the prospect is serious about buying. This will help you know when it’s time for them to commit.

The reason this closing sale question is so effective, and the reasons why it’s successful when you ask prospects what they think of your offer. They’re giving positive feedback because in their minds, everything seems like a done deal.

If a prospect is unhappy with your offer, address their concerns and find out what you can do to change the deal so that they’ll reconsider.

A prospect can say no and still be interested in the deal. Approach them with a mindset of trying to find out what is holding back their interest, and try to provide a solution.

6. What captivates your interest in our product (or service)?

Salespeople should employ a strategy of asking closing sales questions and looking for any other information that they can get. The best sales closing lines include digging deeper into the discussion and analyzing data.

When you are talking to a prospect, ask them what they like about the product. Then talk with them about how your company can meet their needs.

If you constantly use sales closing phrases and questions like these to wrap up your sales pitches, it will be easier for you to understand what your target market is looking for. You can then create more effective and personalized marketing campaigns that hit prospects pain points.

7. As previously stated, this product provides you with (give the most important benefit.) What does that sound like?

This sales closing question is a great way to reaffirm the benefit of your product and encourage them to make a purchase.

When you are selling a product, your prospects will often give more detailed information about what they want from the sale. It is important to emphasize that this purchase will provide them with benefits and features of their chosen item.

8. Our product appears to suit your needs. Without a doubt, it will effortlessly resolve this troubling issue.

Ending with one of this closing sales statements shows the prospect that you understand their needs and believe in your product.

By asking this question, you have just completed a successful conversation and are reassuring the prospect that they made the right decision.

When I close a sale, I make sure to have a sales closing phrases in as positive context as possible. It is imperative that you do this because it will encourage your prospect to think about all of the good things they would be getting from buying from you.

9. Why dont you give our product a chance?

When you are closing a sale with someone who is hesitant, frame your sales closing phrases and questions in a way that minimizes the risks involved.

Sales closing statements are a way to make the prospect feel like they’re making an informed decision and give them the opportunity to buy your product. They shouldn’t be pushing people into buying, but rather asking if they want help with something that might not seem as easy.

Long-term, you build a rapport with the prospect that they can depend on your product. You must emphasize how beneficial it is to their situation.

10. If we sign the contract now, you will quickly achieve (insert the benefit).

The sentence “Now, let’s close this deal” is a great way to end conversations with prospects. Prospects want the benefits of their purchase as soon as possible and will agree to sign off on it right away if they are convinced.

Persuade the prospect that they are on the right path by showing them all of their options. Once you have created urgency, show how time is running out and there will be no other chance to enjoy promised benefits.

Show your prospect that the decision is profitable for them. There are results of closing a deal or making a purchase, which will happen as soon as they sign on the dotted line.

11. What do you say we sign you up immediately?

The use of sales closing questions like this one will help you speed up the process and avoid feeling pressured by a prospect. If they agree to sign, it means that we are one step closer to making some serious money.

Be careful when using these types of sales closing phrases and questions, because they can have a negative effect if you dont discuss all the details with your prospect beforehand. You may think that getting them to agree is enough and then later find out that they want something else.

12. If there are no further concerns, we are prepared to begin.

This sales closing phrase is designed to show the prospect that you are not pushy and it will give them a chance to raise any concerns they may have.

This statement includes sales closing phrases that lets the prospect know that if they have any questions, you will be happy to answer them. If there are no more questions asked, use this opportunity to close the deal.

What Procedures Should Be Followed When Closing a Sale

The framework I like to use for closing deals is S.A.R.B, which stands for:

  • I had my first salespeople, but I didn’t know that they weren’t just motivated by pay. Turns out there are other factors that motivate people in the workplace.
  • Ask your interviewer what they liked about the presentation and which parts caught their attention.
  • What are the next steps that need to be taken, and who should be involved?
  • I will be talking to the prospect on the phone in a few minutes.

Ill start by explaining what a S.A.R.B script is, which stands for Situation-Agreement-Reason-Benefit.

How to Implement This Framework [Script Included]

1) Summarize

So hopefully, this article gave you a good high-level overview of the technology and how it would help marketers get attribution data in their hands. This way they can make smarter decisions about programs, which will ultimately lead to your demand gen goal being met.

2) Ask for feedback

What did you like about this article?

3) Recommend next steps

I would recommend that we set up a meeting with your colleagues to discuss this opportunity. I believe it is important for the team members, as they are going to be using and selling the product themselves, to feel excited about what youre working on.

4) Book the next meeting

I will need to coordinate with my counterparts, but is next Tuesday at 2:00 pm good for you? We can adjust as needed.

In order to maintain a positive, respectful rapport with your customer and have the best chance of closing them on first call, use the S.A.R.B close for all follow-up calls.

It is common for sales reps to forget their form and start reverting back to the same old technique that they used on the first call.

S.A.R.B. Modifications for the End of Your Deal Cycle

After the prospect has agreed to your offer, summarize what you have just discussed and ask for their feedback. Explain that they will be able to take next steps with you soon after agreeing.

1) Summarize

When we reviewed the contract together, I was able to present a compelling discount of $20,000 per year for you.

2) Ask for feedback

I personally feel excited about the deal, but I would love to hear your thoughts.

3) Recommend next steps

I would recommend that we get the agreement over to your legal ASAP. The discount is in exchange for closing by end of month, and there’s about one week left before this deal expires.

4) Book the next meeting

Do you have a moment on Friday at 1:00 pm to chat and make sure we are all set?

We’ll ask the customer what they want and then close on that step in the process without seeming pushy or aggressive. Instead, we will be eager to help them get exactly what they are looking for with a discount if it is requested.

My recommendation is to use these strategies. In my experience, writing out your S.A.R B (Sales Approach and Resolution Brief) ahead of the meeting makes things easier and allows you to have a clear plan on what your next step should be in order for the prospect not to get lost.

Instead of always being closing, you should be S.A.R.B-ing.   


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following:Ā 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. šŸ˜€
Editors Note:

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Justin McGill
About Author: Justin McGill
Justin McGill is the Founder of LeadFuze - a lead generation platform that discovers new leads for you automatically. Get 25 leads free.