3 Core Operational Principles Sales People Follow To Drive Sales Success

This plant has a maze of conveyor belts and workers. The products are then ready to be shipped out.

Operations management is not only for companies in a warehouse setting. It can be applied to any business process, even sales.

Three principles sale people use that will help you succeed in sales are:


Finding Your Work Flow

A unit of analysis in operations is the basic entity that a process was designed to create or serve.

For instance, a sandwich shop may categorize its flow unit as customer because it wants to design an efficient system that ensures the best experience for customers.

If the sandwich shop categorized “sandwiches” as its flow unit, then it would maximize how many sandwiches they can make in a day and neglect other parts of the process such as taking customer orders.

Labeling the flow unit in principles sale cycles is helpful for understanding how to manage your time better.

A good way to determine the flow unit is asking yourself, What is the most critical aspect of achieving a sale?

If you are in a sales role that deals with high volumes of transactions, your focus should be on the number of calls made.

Sometimes you need to wait for longer sales cycles, and then it may be influence that drives them.

Regardless of how long a sales cycle is, if you understand the flow unit it will help to make decisions that optimize your process for more principles sale.

Identify your Bottlenecks

A bottleneck is something that slows down the whole process.

If the sandwich shop employee is slicing their own meat for each individual order, they will experience a bottleneck.

Three things that might inhibit a principles sale interaction is when the seller doesn’t know about their product, they can’t build rapport with the buyer or if they talk too much.

Identify where the bottleneck is first, then allocate resources to ensure it can catch up.

In order to get out of a bottleneck, actions such as introducing creative pricing structures or highlighting specific product features can be taken.

It’s not uncommon for bottlenecks to shift, so it’s important to continuously evaluate your process and see what is getting in the way.

Inventory is Worth Investing

A company’s inventory is its lifeblood, and sound inventory management will keep the business running smoothly.

The shop can’t make sandwiches if it runs out of bread. Self-development is just as important for principles sale professionals, because they need to be able to sell effectively.

Operational experts manage inventory by forecasting demand and making adjustments based on future needs.

Think about what skills you will need for future interactions, and use demand forecasting to determine how many salespeople are needed.

In order to have a steady supply of inventory, sales people should read books on the human condition and follow blogs from influential thought leaders. They also need coaching for innovative principles sale techniques.

Applying inventory management techniques will keep your principles sale in a good position to close the principles sale.

Operations management is a huge part of the sales process, and it’s important to have someone who knows how to maximize production.

You can be successful in sales by adhering to these three principles.


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Editors Note:

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Justin McGill
About Author: Justin McGill
Justin McGill is the Founder of LeadFuze - a lead generation platform that discovers new leads for you automatically. Get 25 leads free.