If you want to create amazing sales email that get responses, focus on the fact that customers are people and not just account numbers or dollar signs.

The best way to communicate with potential customers is by making each person feel like their needs are being met.

People love to feel special, and personalization helps them do that. If you don’t provide it for your customers or employees, they will find someone who does.

When somebody first lands on your website, they only have a few seconds to decide whether or not it’s worth their time. You need something that will keep them interested and engaged.

Personalization is crucial in any marketing campaign, even if it’s just sending the same thing to hundreds or thousands of people. It shows that you care enough about your customers to send something personalized.

You can read the four-step plan for an amazing sales email here.


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following:Ā 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. šŸ˜€

Personalize Your Messaging and Content

When it comes to marketing, personalized messaging and content is the future of customer experience. CX will be a major part in how you acquire customers as well as retaining them.

  • A better customer experience creates satisfied customers who come back more often and spend more money.
  • By 2020, customers will no longer only choose products based on price and quality but also the customer experience.
  • When consumers have a bad experience, over half of them are willing to pay more for the guarantee that it won’t happen again.
  • Of companies that are actively working on customer experience, 84% report an increase in revenue.

For every $1 spent on customer experience, businesses are spending 5 cents to fix it.

amazing sales email

A satisfied customer is the best kind of customer. The more they feel like you’re listening to them, and understanding their needs, the happier they’ll be with your product or service.

“The customer experience is the next competitive battleground.” ~Jerry Gregoire, Former CIO of Dell and Pepsi

Market research is the key to success in customer outreach.

Ready to make it happen?

Persona and Market

If a business owner is worth their salt, they will have research and customer personas.

The best time to do market research is before you start your business. You should find out about the needs, interests and problems of potential customers as well as conduct surveys, focus groups or Q&As.

Whatever you do, when it comes to market research, you’ll end up with a lot of information about your ideal customers. That is invaluable in the business world.

Customer personas are profiles of potential customers that you create for marketing purposes. They include demographic information, goals, and fears.

amazing sales email

Identify how to reduce purchase friction

You find your data for personas in many of the same ways as you do with market research. There’s a lot of overlap.

In the end, they both let you get inside the head of those that you want to find and connect with. You can mine data from social media sites like LinkedIn or Facebook for personalization.

You should know all the details about your customers so you can reduce friction in their shopping experience.

One way to do this is by sending a personalized message. And the best time?

Cold email.

Whys and Hows of Cold Email

Amazing sales Email is a great way to reach out and contact people, because it’s so easy and quick. You probably know this already but I want you to hear me say it again: email is the best form of outreach.

  • The average ROI for email is 44 cents per dollar spent.
  • A survey found that email is the most effective form of marketing for generating revenue among B2B marketers.
  • Emails are more effective at getting people to convert than social media is.
  • Email marketing is the most popular way to generate leads for marketers.
  • Email is four times more effective at acquiring customers than social media.

But it’s important to keep in mind that you can’t just send one message.

  • Segmented campaigns are known for delivering more of an email return on investment, which is 760% higher than regular marketing.
  • The more you segment your emails, the better they perform.
  • Personalized subject lines are more likely to be opened than non-personalized ones.
  • The two most powerful email strategies for marketers are segmentation and individualized messaging.

1) Segmentation is key

You might have a great idea, but if they don’t open your email, it doesn’t matter.

Start by categorizing your email list. Try location, industry, or job title for a template that will help personalize each message.

2) Build rapport

A basic location segmentation, for example, still delivers the power of personalization. For me in particular I found out about an upcoming event at my favorite restaurant because they were running a promotion.

3) Experiment with your format and styles

Send out a lot of cold emails and see what works best for you. Try different formats in order to find the most effective one.

4) Make the most of automation

If you’re using an email marketing solution, make sure it includes merge fields and tags. This way, when a recipient meets your criteria (such as replying to the message or opening it), they’ll be put on a separate list so you know who’s interested in what.

5) Don’t forget to follow up

Studies show that you can get a 21% response rate with your second email, 13% on the fifth one, and 7% on the tenth. So keep sending emails–create an automatic campaign for yourself to make it easier.

amazing sales email

Image source

To be successful, you need a CRM (like Pipedrive), an outreach intelligence tool (like FullContact) and an automated email communication platform for your emails. You’ll also want to automate as much as possible with these tools.

For Sales Emails That Get Responses: The 4-Step Plan

Keep it simple. There are only four basic steps to improve your email outreach.

  • Find out who your ideal customers are.
  • Personalize your marketing to reach the right people.
  • Send out a lot of automated emails. Follow up with people if you don’t get a response and send personal responses to those who do.
  • Customize. The more you interact with your followers, the more details you can collect to create a personalized experience for them.

If it seems too easy, then you’re not trying hard enough. Remember that simple doesn’t mean ineffective.

Marketing personalization can be difficult for a number of reasons”not enough data, inaccurate data, too much data.

amazing sales email

Start with Data: Test, Collect, Optimize

One of the most important things you can do at the beginning is research your market and create a customer persona. You should use third-party solutions like Pipedrive, FullContact, Mailshake to help overcome any lack in resources that might exist internally. And by constantly testing and collecting data from customers or potential ones, you’ll be able to make changes quickly.”written for Salesforce

Problems solved.

One problem that business owners often face is having too much on their plate. They have so many balls in the air, they can’t do any one thing well.

Be different. Stand out from the pack.

Do that, and you’ll get a lot of people interested in your offer.

What has worked for you? What hasn’t? Tell us in the comments below.


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following:Ā 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. šŸ˜€
Editors Note:

Want to help contribute to future articles? Have data-backed and tactical advice to share? Iā€™d love to hear from you!

We have over 60,000 monthly readers that would love to see it! Contact us and let's discuss your ideas!

Justin McGill
About Author: Justin McGill
Justin McGill is the Founder of LeadFuze - a lead generation platform that discovers new leads for you automatically. Get 25 leads free.