Average Response Rate to Cold Email

You may be surprised to learn that the average cold email generates a response rate of LESS THAN 1%!


I believe there are a few reasons for this awful response rate…

#1 Reason: Most salesman lead with the opening line: “I’m Steve, with XYZ company.” What happens when the prospect sees this opening sentence preview on his iPhone? DELETE! No need to read further. Please…Never, never, never lead with an awful opening sentence like this.   Want some ideas how you can improve this response rate? Join us as we reveal our “Compelling Conversation” method of cold email. Watch it here: