Stay Great This Holiday Season: 7 Best Business Books to Give as Gifts to Prospects

I’ve been in lockdown for a year and with all the potential lockdowns on the horizon, I’m starting to feel cabin fever.

If you’re anything like me, then your days are probably a bit boring. You might have seen all the shows on Netflix and played too many rounds of monopoly.

So, what to do next? What could be creative gifts to send to prospects?

You should know that your prospects are probably wondering the same thing as you.

To help pass the time, I recently read through some of 2020’s best business books.

These books are perfect for anyone who’s looking to relax and destress after a stressful year.

7 best business books to give as gifts for prospects.

The Non-Obvious Guide to Emotional Intelligence

By Kerry Goyette

My team and I all read Emotional Intelligence 2.0, which was a popular book at the time.

I now know how to best work with each person in the group, and we have a plan for dealing with our differences.

Goyette’s book provides helpful advice on decision-making, change management and disruption.

In these uncertain times, a book like this couldn’t come at a better time.

These are also great suggestions for executives who don’t have a lot of time on their hands..

Digital Minimalism: Choosing a Focused Life in a Noisy World

By Cal Newport

We live in a tech-saturated world. Especially now as we work from home and the boundaries between our personal lives and professional lives are getting more blurred.

Newport shows how some people are reconnecting with the pleasures of offline life and avoiding technology.

If you want to learn more about the topic, here are some articles for you

  • Virtual events are becoming more popular, but they can’t replace the benefits of an in-person event.
  • Direct mail and digital marketing often seem to be at odds with one another, but the data on which is more effective seems mixed.

More than Ready: Be Strong and Be You”

By Cecilia Muoz

Muoz is a well-known Civil Rights activist and the first Latinx woman to lead the White House Domestic Policy Council.

She created her own way of doing things in an area that was often unfriendly, and she shares her story here.

“I’ve learned that the people who are successful don’t do it by themselves. They get help.”

She offers practical advice about how to succeed in your career while staying true to who you are.

Here are some other articles that talk about diversity and inclusion:

  • In uncertain times, it’s important to take charge and stay proactive.
  • Mary Fields helped to break down race boundaries when she became the first black woman in America to carry U.S. mail.

The Surprising Science of Meetings: How You Can Lead Your Team to Peak Performance

By Steven G. Rogelberg

The first chapter of this book was all about how many meetings there are in a day and how much frustration they can bring.

Given the new social environment, how do you balance face-to-face communication with Zoom?

I’m not sure why you’re still reading this. Just go read the article!

These short reads also work well, as your prospects may already have meetings scheduled for the day:

  • RollWorks is a company that maintains strong connections to both their employees and customers.
  • Pax8’s Marketing and HR teams work together to give everyone a sense of belonging in the company. Article: The most important thing you can do when hiring is find people who are right for your culture.

The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success

By Maria Ross

Empathy is an important factor in building relationships with clients, coworkers and prospects.

Ross argues that empathy has a direct impact on customer loyalty, innovation, and profits. If your company is willing to solve the problems of others you will see an increase in brand recognition and profitability.

The message in her talk is especially relevant because of the unprecedented times we are all facing.

There are many articles on the importance of empathy.

  • The article is about how to treat customers during uncertain times.
  • Data-driven empathy is a way for salespeople to understand their customers better. It can be used in the present and future of selling.

Range: Why Generalists Triumph in a Specialized World

By David Epstein

In life and business, it is common to get stuck in your comfort zone. You rely on what has been successful for you before.

The article talks about how trying your hand at an array of skills can help you succeed in the workplace.

Here are a couple of articles you might find helpful in your own endeavors.

  • When I first began planning my pivot, I thought it would be easy. To make the process easier with your own business, follow these three steps.
  • The company’s marketing strategy was flipped during COVID-19. They were able to take advantage of the event by using it as a way to boost their campaign.

Restoring the Soul of Business: Staying Human in the Age of Data

By Rishad Tobaccowala

Tobaccowala has had his fair share of success in the marketing world. He now focuses on leadership and management, especially with technology playing such a large part.

He said that many people don’t have time to work on their personal lives, and this leads to increased stress in the workplace. He wants more balance so we can be better at collaboration and transformation for our company.

Here are some quick reads on leadership and balancing work with life.

  • The women leaders I know are focused on making decisions and helping their companies grow. They don’t focus on mistakes they make, but rather the future.
  • As you get older, it’s important to share your knowledge with younger people. This is an opportunity for them to learn from someone who has already gone through what they are going through now.

Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀

Send a Gift of Growth: Give the Best Business Books

The holiday season is busy, but if you give a thoughtful gift to your contact it can go a long way in securing that meeting.

When I say “thoughtful,” it means you should be sending your prospects a book about something they’ll truly benefit from. For example, if someone wants to sell more cars this year and become an even bigger success in their industry, send them a copy of The Car Salesman’s Bible.

Bringing a gift that is personalized with your own note of encouragement to someone will let them know you care.

Giving a gift at the end of this year will make you top-of-mind for when they start working in 2018.


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀
Editors Note:

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Justin McGill
About Author: Justin McGill
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