If you’re like most business owners, the thought of sending out cold emails is probably enough to make you cringe. But with the right tool, it can actually be quite effective! Here is a list of the best email outreach tools that can help you reach your target audience.

The Best Email Outreach Tools

There are many great email outreach tools available to help you connect with potential customers or clients.

Each tool has its own set of features and benefits, so it’s important to choose the one that best meets your needs.

Cold Email Outreach Explained

While it may seem intrusive, reaching out to potential new clients via email can be an effective way to introduce yourself. By building a list and using email templates, you can reach out to clients in a way that’s less invasive than a phone call. This tactic can be particularly useful for business-to-business companies.

A “cold” email or “blind” email is when you send an email to a contact who has no previous relationship or interaction with you. It’s similar to “cold” or “blind” phone calls, but less intrusive.

Your team can use responses to your email campaigns to convert leads into customers.

An outbound sales strategy is not one that sends emails to as many people as possible, offering them your product or service until they buy.

Hi there, Hope you are doing well. Your website isn’t appearing on the first pages of search engines. I can help it rank better if you hire me. Let me know if you’re interested. Kind regards, Mark, Business Development Executive

Many consider this type of prospecting to be spammy.

Sending a cold email to a prospect is when you send them an email that you didn’t ask for, and it’s usually done in hopes of starting a relationship. These are considered “spam” because they are usually sent to people who haven’t asked for them, and they usually have a “commercial” purpose.

Now let’s compare this to this email:

Hi John, I hope you had a great weekend! I’m Mike, a freelance writer and a regular contributor for XYZ and other popular websites. I’ve got a brilliant idea for a post that would do well on ProWritingAid. Are you currently looking for more contributors? If you are, I can send some original content your way. My posts usually rank well on Google and get 2k+ social shares. Let me know if you’re still hiring and I’ll send the topic right away. Thanks, Mike Doe

This does three things that are missing in the example:

In a cold email marketing, you contact someone you have not spoken to before, in order to start a conversation. The most successful campaigns are highly targeted and relevant to the receiver. It is also important to not come across as too aggressive or too ‘salesy’.

If you often receive spam-like emails from people trying to connect with you, you may be wondering if this type of marketing actually works.

Yes, email marketing is still effective. But, if you want to get responses from your prospects, you need to write your email well.

Don’t bombard your recipients with emails. Instead, only send them emails that provide real value to them.

When you set up an automated email marketing campaign, you never have to worry about missing an opportunity. You can send emails to your prospects with relevant, timely information.

3.9 billion email accounts exist worldwide, so you can easily reach anyone through a cold outreach campaign. Email is also more prioritized than ever due to COVID-19, so people are more likely to open their inboxes.

Email marketing is a tricky business. While 24% of recipients will open a cold email you send them, most won’t. If you want better results, consider getting an email marketing tool.

Why Is Automation of Cold Email Outreach Important?

Email is one of the best ways to build relationships with customers, and it’s also a great way to increase conversions.

While a cold email to a prospect is more difficult to make than a warm one, it’s easier than making a hot lead. People don’t have as much time to read their inboxes as in the past, so it’s important to be concise.

One way to get the attention of prospective clients is to write a great subject headline that increases your email’s chances of being opened. Also, be sure to personalize each message you send, which will increase the chances that people will read it.

If you want your prospect to respond to you, your follow up email shouldn’t come off as spam.

And that’s not all.

You need to track your email marketing results, and constantly tweak your email strategy. That takes a lot of time and effort!

Mass email outreach campaigns can be time-consuming. If you try doing them all on your own, some may be left unfinished.

Automating your emails is a great way to save time and make sure that you never miss a follow-up. This is particularly useful if you have a large contact list or if you’re sending out emails regularly.

How to Choose The Best Email Outreach Tool?

We know that it can be overwhelming to choose the right tool for your email marketing needs.

Email personalization is a must when it comes to prospecting.

When you are emailing multiple recipients, it is important that you personalize each email. This will make a good impression and increase the likelihood that your email will be read. You don’t want to automate the process, as this can come across as impersonal.

After you send your emails, you should follow up with your prospects.

Many salespeople are afraid to follow up, but according to the 80% of sales that are closed after the 5th contact, following up with your prospects is essential.

Don’t stop after sending out your first few emails. Look for an email tool that offers this capability, so you can increase your odds of success.

If your emails are not getting to your recipient, then what’s the point?

When looking for an email outreach tool, it is important to consider the features that the tool offers for your email deliverability. The tool should have a good approach toward email deliverability in order to ensure that your cold emails are reaching your prospect’s inbox.

A mixture of good practices and helpful tools to keep your email delivery rate high.

The tool’s price is something you want to consider before making a decision.

Some of the things you need to consider while deciding on the price of the service are:

How big is my target market?

Do I have to pay for more features?

Yes, your team member can use it as well.

Am I paying less for more functionality?

Asking these questions will help determine whether or not this tool is a good fit. Don’t forget to ask if they offer any free trials or demos.

Top 20 Outreach Tools For Sales Emails

These are the best tools, applications, and platforms that are out there for speeding up email outreach processes.

1. Hunter Campaigns

Campaigns are a free Gmail add-on from Hunter that allows you to email your prospects directly.

You can personalize and automate your emails with Outreach, and set up and track your email campaigns.

[Company Name] offers a free plan for users to send personalized, automated, and scheduled email marketing campaigns. With this, you can track campaign performance, personalize messages, and automate your follow ups. If you need additional features like multiple accounts or click-tracking, you can upgrade to the Pro Plan at $49 per month.

2. Mailshake

With mailshake, you can research new contacts, plan out your email campaigns, and automate personalized emails to your prospects.

With mail merge, you can personalize your emails to each individual subscriber. This lets you see which subscribers are opening your emails, clicking links, and replying to your messages, so you can adjust your campaign accordingly.

If you’re looking to get the most out of your email campaigns, Mailshake provides dynamic suggestions that can help improve your results.

3. Lemlist

If you want to personalize your emails and automate your outreach efforts, consider trying out the automated prospecting tool, Lemlist. You can build your emails using one of the pre-built templates that come with Lemist or create your own.

Whichever way you choose, you can personalize the message, schedule when your emails go out, and jump back in whenever you like.

4. Prospect.io

With numerous tools and features, prospect.IO can help you automate your sales process.

If you’re looking for an email marketing tool that can help you automate your prospecting, check out [prospectio.com]. With this platform, you can collect prospect information, set up automated email campaigns, and view analytics from your email marketing campaigns. You can also integrate the new data into your CRM system.

5. Yesware

I use YesWare’s MailMerge feature for my email prospecting.

One of the biggest advantages of using a mail merge is that it lets you email your outreach straight from your Gmail account or Microsoft Outlook. This keeps your communication efforts and emails all in the same place, so you don’t need to rely on a separate app. Plus, a mail merge comes with built-in automated follow ups, which can help you maximize your response rate.

It also allows you to set up automated follow-ups, which is crucial for increasing your response rate.

6. SmartReach 

With Smart Reach, you can track and analyze the response rate of your emails to a high level. You’ll also be able to view your prospect’s open rates.

1. You can temporarily stop your automated email process if you need to.2. You get unlimited A/B testing.3. This lets you have complete control over when your emails go out and makes sure that you always have them when you need them.

7. SalesHandy 

With email outreach software like SalesHandy, you can personalize and track your outbound emails and automatically follow up with your hottest leads to increase your conversions.

With the email tracking tool, Saleshandy.com, you can send emails to inboxes, which can help you avoid the Promotions folder in gmail. It integrates directly with GMail, which can make your job easier.

8. Reply.io

As an alternative, you could also use a reply.IO. With it, you can import your LinkedIn contacts and reach out them.

You can use OutreachPlus for planning both email and phone call based marketing campaigns.

One of the best things about using reply.io is that it allows you to monitor and adjust your campaigns across all channels. This helps you see how your different marketing campaigns are affecting each other, and make adjustments as needed.

9. Klenty 

One of the best tools out there for reaching out to potential customers is Klenty. It can help you automate your outreach and follow up, as well as personalize emails.

With automation features like email templates, drip campaigns, and activity logging, you can spend less time on routine tasks and more time on activities that build relationships and close sales.

10. Close

Close.IO’s CRM features email outreach tools like Email templates, drip campaigns, and scheduling.

You can use the email automation tool, Outreach.IO, to send emails to your new contacts with introductions and updates to keep in touch.

With advanced features like tracking, it can save you hours on manual tasks.

11. AutoKlose

There’s another tool called “Autoklose” that is also pretty simple to use.

With an intuitive user interface, you can easily automate your follow up emails with autoklose. Easily find and add new contacts, generate lead lists, and seamlessly integrate with gmail.

The Call Loop system features a number of options for automating your follow ups.

12. PitchBox

Use PitchBox to find journalists and influencers who might want to write about you. You can also find people who are interested in your industry.

Pitchbox is a useful tool for prospecting and reaching out to new contacts. It’s especially useful for tracking your email outreach efforts and improving your success rate.

13 Postaga 

If you’re looking to do all your outbound sales through one platform, check out how the Swiss army knife of Outreach, called “Posta”, can help you.

You can run automated email campaigns through postaga.com.

Use Hunter.io to find and validate the emails for influencers, businesses, and publications. Then, use Outreach to send customized, personal, and automated follow-ups.

14. Snov.io

If you’re looking for an email automation tool, check out Snov.io. It can help you to find contact information, verify emails, and plan out your email outreach campaigns. This can save a lot of time when reaching out to new customers.

It’d be great if you could find emails for your leads on a per-domain level.

Salesmate’s CRM software, you can track important performance metrics for your campaigns, such as your open and click-through rates and the number of responses you get. For a list of other useful sales and marketing tools, click here!

15. SendPulse

If you have multiple target audiences, then you may want to look into using SendPulse.

Outreach.io is an automated platform designed to streamline your outbound sales efforts. It integrates seamlessly with email, text messaging, and phone calls.

Choose from our library of pre-written, customizable email templates for a variety of purposes, or create your own with our easy-to-use drag and drop editor.

16. Mailtag.io

If you’re a blogger or freelancer, then check out mailtag.io. The io extension adds instant credibility, and the features and tools can help you build links, find guest posting opportunities and get more sales.

A great tool for finding guest posting opportunities and building links is mailtag. It can also help you build new relationships, find new clients, and increase sales.

CallRail has a ton of features to help you track and analyze your campaigns, including:

17. Woodpecker

If you’re looking to work as a freelancer or as part of a team, you could also consider using an app like Woodpecker.

Follow-up emails are automated, but ReplyUp will detect when a prospect responds and will stop sending them further messages.

It has smart features that restrict your sends to email addresses that might not be valid, ensuring your emails actually land in the inbox.

18. Vocus.io 

The Chrome Extension for Google Mail, called “Vocus”, is a one-stop-shop for sales prospecting.

Call Loop’s tool allows you to track which recipients open your emails and links, and it even lets you set up automatic follow up emails.

Furthermore, this tool can be used for email automation, calendar management, and contact finding. It has a unique interface for sharing data across teams for performance evaluation.

The 30-day trial of the vocu.io Chrome Extension is absolutely free. No credit card is required.

19. Rebump 

Rebump is an email automation tool that helps businesses get their emails answered by automating many of the steps in the process.

Rebump can help you design follow-up messages that come across as more personal and less automated.

After you’ve sent your messages, you can track your open rates and reply rate, and tweak your approach to getting even better results.

20. Mixmax

With mixMax, you can send emails whenever you want, set your emails to automatically be sent at specific times, or even set up an appointment for an email recipient.

Keep track of all your PDF, link, graphic, and presentation files, and dig into your Analytics to learn from the past and refine your outreach.

Sales Outreach Tips To Get More Leads

These are some techniques to increase the number of leads that you bring into your funnel.

1. Qualifying leads

It is vital to qualify leads as it allows you to determine if the prospect is likely to purchase your product or service. There are high chances that the person concerned doesn’t have the authority or cannot afford what you offer. If you want to improve your conversion rates, it is important that you qualify leads.

2. Cold emails

Cold emailing is a great way to reach out to prospects, as most business communication happens via email.

Sending personalized emails can help you get prospects to be interested in your company. Let them know how your product/service can help. You can personalize your message by using different tactics such as mentioning a mutual friend, finding a common interest, including using the prospect’s name within the email body. Also, you can compliment them or congratulate them for their achievements.

3. Cold calling

Cold calling is another way to reach out to prospects in real-time. Although it can be daunting to reach out and make contact with people you don’t know, it works well. Before you call the prospect, you will need to have their details, including their name, job title, and whereabouts. You also need to know their pain points and how your product can help them.

4. Using social media to reach out to your prospects

To reach out to potential clients, you can use social media and other networking platforms. LinkedIn is one platform that can help you connect with professionals. You can create valuable content and establish a reputation as a problem solver on social media. Prospects will most likely come to you when they are looking for a solution. You must build trust.


If you’re looking for the best email outreach tool to help you connect with your target audience, look no further than this list. Get a platform that makes it easy to manage your cold emailing campaigns and get results that will make a difference for your business. 

Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀

Editors Note:

Want to help contribute to future articles? Have data-backed and tactical advice to share? I’d love to hear from you!

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Justin McGill
About Author: Justin McGill
This post was generated for LeadFuze and attributed to Justin McGill, the Founder of LeadFuze.