In this article, we will talk about 4 effective tips to build a digital sales network. LinkedIn is one of the most rewarding things you can do for your career in 2020, and it’s great to cultivate your professional brand.

Today, sales professionals are using social networks like Facebook and Instagram to build their trusted network. The only difference is that they’ve replaced in-person networking events with these types of interactions.

I’ve seen a lot of benefits from my LinkedIn network, and I want to share 4 ways you can start using it. If you have been sitting on the fence about whether or not this is for you, today I am going to show how beneficial it really is.


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Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀

LinkedIn’s Benefits

LinkedIn is the most popular social media platform for executives. It’s where they go to find out about their industry and network with others in it.

I was hesitant to start building my digital presence on LinkedIn, but I thought it would be worth the risk.

Would they judge me?

Would they see me as a person who only cares about themselves?

When I first began my business, some people said it would never work. But that’s not what the most important thing was for me.

I saw a huge increase in my business by creating relevant content. I used LinkedIn to build up a digital presence and went from 8,000 followers to 30,000 in under one year.

I was able to get 10 million views by the end of 2019 through a successful Linkedin strategy that engaged and expanded my target audience.

How did I do it?

Let’s dive in.

Digital Sales Network Tip #1: Post Contents Daily

When people ask me how to build their digital presence on LinkedIn, my answer is always the same: “Where do I start?”

To create a following, post daily for best results.

If you’re not posting at least once a day, your network will gravitate towards other thought leaders who are putting out content more often than that.

Of the 9 billion times content is seen on LinkedIn, only 1% of users share weekly. This means that there are plenty of opportunities to stand out from 99% and have your posts be seen by people who would buy what you’re selling.

For business-to-business leads, 80% of them come from LinkedIn. I challenge you to post every day for the next 30 days and watch how it can transform your company.

Digital Sales Network Tip #2: Prioritize Your Audience 

If you want to use LinkedIn, it’s important that you engage with people. Without social engagement, there is no way for others on the site to see your expertise or who might be interested in buying from you.

It is important to take the time and effort needed to build a strong digital presence on LinkedIn.

When people think about growing their LinkedIn network, the first thing they usually do is increase how many of their connections are 1st degree. Although follower count matters, it means nothing if you’re not engaging with them.

Even if you don’t have a huge following, it is possible to get 100 likes and comments on your posts. The reason for this is that people like seeing others do well.

They create content that is targeted to a certain audience, which makes people want to interact with it.

When I was a marketer, instead of just sharing another article about sales with my followers on social media, I would share insights from the industry or content that may be new to them.

You should use your LinkedIn profile to share what you know with the network. It’s pointless if you’re not going to offer any expertise.

When it comes to content, people only care about what will have an impact on their day-to-day. If you’re looking for post ideas, here are over 80 suggestions that can help you get started.

Digital Sales Network Tip #3: Let the Contents be Simple with Text Posts

LinkedIn is one of the most useful tools for professionals. It’s a straightforward platform where people can post industry-specific content in an easy way.

People tend to post more text than photos on LinkedIn.

Basic text is more engaging than any other type of content on LinkedIn.

I’ve recently put together a list of my top LinkedIn posts. I’m not sure if it’s because they were simple or non-promotional, but all the ones on that list are text only.

They talked about sales, leadership, tactical tips for success and lessons I’ve learned to become a better CEO. All of these are things that my audience cares about.

I never included a call to action or any promotions in my blog post.

Linkedin is not a visual platform. This makes it easier for one to build their professional brand.

Why?

Linkedin is a great way to network and find new connections, so it’s important that you put in the time for quality content.

Don’t write long posts on LinkedIn. Instead, keep them simple and to the point.

Digital Sales Network Tip #4: Secure Engagement with Comments

It’s not enough to simply post on social media. You have to interact with your network.

In digital sales network, it is important to reply to comments on your posts, and engage with the commenter. Spend a few minutes each day doing this.

  • Scan your LinkedIn feed
  • Reach out to your network and see if they can help you find a job.
  • Respond to any comments people may have on your content.
  • When you comment on another person’s content, make sure it is a quality comment.

When people share new content or update you on their life, they are inviting a conversation. If you want to increase impressions in your network, interact with them and leave engaging comments.

Leaving thoughtful comments shows that you care about the topic and want to engage in a conversation. It also means your company is not just looking for sales, so they know it’s worth their time.

It’s easy to get stuck in your own world at work, so it’s important to be aware of what other people are doing. You never know when a connection you’ve made will come back and help you.

Conclusion

The secret to waking up your Linkedin network is making an effort with social media. It takes time, but it’s worth the investment.

  • Post relevant content daily
  • Prioritize audience engagement
  • Post the simplest content with text posts.
  • Engage with your social media followers by leaving comments and responding to posts.

Here are some tips on how to get a strong, organic digital sales network that can generate leads and help you close more deals in the next year.


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀
Editors Note:

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Justin McGill
About Author: Justin McGill
This post was written by Content at Scale, a solution that uses AI + a team of optimization specialists to publish hundreds of high quality, SEO optimized content straight to your blog. It’s the first and only solution that allows you to truly scale content marketing.