3 Ultra Creative Strategies to Get Face Time with Your Toughest Prospects

All Ive ever been good at is thinking creatively and coming up with grand gestures. This has helped me a lot in sales, because it’s led to some of the most difficult meetings. Let’s know more about how to set sales appointments.


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following:Ā 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. šŸ˜€

Appointment Setting Tip #1 No time for a meeting? Invite your prospect to meet you on a routine errand.

How to set sales appointments? When I first started, one of the deals that came across my desk could have made up for all of my quotas in a single transaction.

I had all the buy-in I needed from the key influencers, but the missing link was getting to my decision maker, which proved to be impossible.

The head of this agency was never available, even when the team and I tried to reach out. She felt that her solution had worked in the past, but she wouldnt listen or let us try anything new.

I finally got the nerve to show up at an event she was speaking at, and when I met her with a kind greeting of I know youve been trying to get on my calendar, but forgive me because I am just so busy. Article: A couple weeks ago we had our first round of interviews for new hires.

I was so impressed with her impeccable hair, I had to compliment it. Ive struggled for years trying to find the right colorist and your hair is incredible! Your style is amazing too; can you tell me who does it?

Now, you may be rolling your eyes at me and my superficial comment, but it connected us immediately at a different level.

We started to trade stories on the topic and I suggested that I join her for her next appointment so we could discuss what would be beneficial. She agreed, and when it was over she said it had been one of the best experiences in a while. Let’s discover more tips on how to set sales appointments.

Appointment Setting Tip #2 Say youre traveling too (though youre really not).

I recently had the opportunity to meet a Chief Information Officer and was impressed with her knowledge, experience and ability.

After a few back and forth emails, we agreed it was worth meeting in person. I suggested that next week would work for both of us since we live near Washington D.C., but he said he’ll be on the road all month long.

My rep, who was ccd on that email, would have been disappointed with the timing of this deal. He and most reps would agree to a calendar invite without thinking about it too much.

As I was sitting in our San Francisco headquarters, instead of writing that back to him with my travel plans, I said that I was currently in the city and asked where he would be heading next. He told me he also had meetings there today and we ended up meeting the next night at a restaurant.

That detail alone was able to speed up our deal by a full month, if not more. Time kills deals, as they say, so who knows what could have happened had we waited an additional few weeks.

Appointment Setting Tip #3 Do you want to capture the attention of a new executive? It’s time to unleash your true creativity.

When companies are hiring executives, they have two things to deal with: a lot of vendors who want the first meeting and time pressure.

When it comes on how to set sales appointments, we were all so excited, and then it got taken away. He had just finished a deal that was at the finish line: contract printed, pen in hand ready to go until our signer also wanted out of there and we were left waiting for his replacement.

Three months later on how to set sales appointments, I was able to hire a new head of marketing for the North American branch and a new CMO.

We gave it a few months to see if the meeting would organically occur (that happens all the time, right?), and then we got serious.

We looked through her social media accounts for anything we could use to start a conversation.

We found out she went to a university abroad, but we didn’t find anything else.

We called the school and had them ship us a sweatshirt. It was really important that it be from this one restaurant close to marketing, so we got him a $25 gift card too.

We personalized these notes and said we were looking forward to getting to know them better.

Yes, that’s the best way on how to set sales appointments.

Things that we wanted to happen, happened. We got responses from people who were interested in our services and some of them even scheduled meetings with us.

Those are the helpful and effective tips on how to set sales appointments. Hope you learn something from this article.


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following:Ā 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. šŸ˜€
Editors Note:

Want to help contribute to future articles? Have data-backed and tactical advice to share? Iā€™d love to hear from you!

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Justin McGill
About Author: Justin McGill
Justin McGill is the Founder of LeadFuze - a lead generation platform that discovers new leads for you automatically. Get 25 leads free.