Are you looking to improve your blog writing to make more sales? If so, then you’re in the right place. This article gives you a step-by-step guide on how to write blog posts that sell. We will share five ways to influence your readers so that you can make more sales.

What is a blog post?

A blog post is any article or news piece that is published on a website’s blog section. Blog posts typically cover a topic or query and can range from 600 to 2,000 words. They also contain other media types like images, videos, infographics and interactive charts.

Business blog posts allow your business and you to share insights, thoughts, stories, and other information on any topic. They can increase brand awareness, credibility and conversions. They can also help drive traffic to your site.

Continue reading to get tips on how to write blog posts that sell!

What makes a blog post great?

Before you start writing a blog, you should know the answers to questions such as “Why would someone continue reading this entire blog post?” “What keeps our audience coming back for more?”

A blog post should be informative and interesting. Blogs should answer readers’ questions and help them solve a problem they are having — and you must do it in an engaging way.

It doesn’t suffice to answer questions. You must also provide actionable steps and be engaging. Your introduction should grab the attention of your reader and encourage them to read your post. Next, give examples to keep your readers interested.

Remember that a blog post should be interesting and provide educational content for readers.

How to Write Blog Posts That Sell

There’s no perfect answer to this question since it depends on what you’re trying to sell with your blog posts. However, you’ll want to make sure your posts are well-written, interesting, and relevant to your target audience.

Additionally, including images, videos, and other forms of multimedia can help to make your posts more engaging and visually appealing. Ultimately, if you want your blog posts to sell, you need to ensure they’re high quality and offer value to your readers.

A quality, regularly updated, SEO-friendly website can be a powerful tool for any small business owner. By providing valuable, informative, and well-written content to your audience, you can drive traffic to your website, increase conversions, and establish yourself as an industry expert.

Many businesses don’t blog because they don’t have the time or ideas.

Here are my best tips for writing successful blogs:

Speak for your readers

Your blog posts, like your web pages, are not for you. They’re for your readers, so write for them.

Your blog should aim to solve customer problems or offer new insights about your field.

Planing

Many small business owners say they don’t have a blog because they don’t have the time or ideas. But, with a little bit of planning and scheduling, you can have plenty of content ideas and topics for your blog.

Your blog post can be an answer to a common question your customers ask. For example, if you are a jewelry retailer, you can post about how to identify real diamonds from fake ones.

The Adwords tool is a great way to find keywords people use when searching for services like yours. The blog titles that you create can be based on these.

It’s a simple yet effective way to drive traffic to your website and let others know what you do. So, for the jeweler mentioned above, his blog post, based on the keyword research done using Google Adwords Keyword Tool, could be titled ‘how to buy a diamond ring.’

Create quality content

If you want your business to be successful, you need to publish quality content on your blog. This is how you build your site’s credibility.

Giving readers valuable information will encourage them to return to your site and make them more likely to purchase from you.

If writing isn’t your strong suit, or you don’t have the time, consider outsourcing your blogging to a professional. These writers will craft blog posts that appeal to your target customers and also help to drive more business for you.

Frequency

How often should you post to your blog? Opinions are divided but aim to maintain a schedule that you can stick to.

Consistency is key. Try to send at least one email per week.

Don’t start blogging, and then forget about it.

By updating your content frequently, search engines will crawl your site more often, which will increase the visibility of your business.

Develop a writing style for your blog

Your company blog is a great place to show some personality and give people an idea of who you are. Keep your sales pitches to a minimum, and you’ll find that people will more likely respond and buy from you.

You’ll also find that people will more likely respond and buy your services.

Word count

As a rule of thumb, blog posts should be about 400-500 words. If your blog post is long, consider breaking it up into multiple posts.

Since people usually skim through online content, it’s important to make your words count.

Interactivity

Just because you’re not getting any comments on your blog doesn’t mean that no one is reading it. Think of all the blogs and articles that you’ve read.

Many people don’t leave comments, but do you?

You will find that as your blog grows, more people will start leaving comments on your posts.

Make your blog posts easy to share

Adding social media sharing buttons to your content makes it easy for readers to share your posts with their social networks.

These social media sharing buttons (example to the right) simplify readers to share your posts, driving traffic and potentially increasing conversions.

Measure the performance of your blog

If you want to make sure you’re website is performing as well as possible, you should utilize a web analytics program. One of the most popular options is Google Analytics, which can help you track your website’s performance.

It’s free and easy to set up

As you continue to post more blogs, you’ll start to picture better how readers are discovering your content. You’ll also be able to see what types of blog posts are most popular, so you’ll know what topics your audience likes to read about.

Starting a blog for your business can be a great way to promote it. However, a few things to keep in mind when starting one. First, your blog will take time, dedication, and effort to be successful truly. Second, there are a few do’s and don’ts for blogging.

How long should it take to write a blog post?

If you follow these steps, you can crank out a high-quality blog post in about 45 minutes of research, writing and outlining.

What tools can I use to write my business blog posts faster?

Ubersuggest is a great tool for researching blog post topics, finding ideas, and performing a competitive analysis. A voice-to-text tool can help you write faster by allowing you to dictate your blog post instead of typing it out.

Also, I suggest using a digital stopwatch or a timer to keep you on track.

How to Influence Your Readers and Make More Sales

1. Use social proof. The best way to influence someone is to show them that other people have already been influenced by you. That’s called social proof and it’s one of the most powerful persuasion techniques available. There are all kinds of ways to do this …but here are a few quick ideas: If you have any kind of celebrity or well-known customer, make sure you mention it prominently on your sales page or in your ad copy. If they say something nice about you or your product, even better!

2. Use a testimonial from a satisfied customer (with their photo if possible). If you don’t have any customers yet, ask a friend or family member to give you a positive review that you can post on your site.

3. Use scarcity.People want what they can’t have …and if they think there’s a chance they might not be able to get it, they want it even more. You can use this psychological principle to increase sales by creating artificial scarcity around your products and services. For example: Only 10 spots left! Offer ends at midnight! Hurry while supplies last! These phrases create a sense of urgency that encourages people to buy now instead of later.

These are some of the most effective ads ever written. I’ve gone through each one carefully and highlighted all the combinations of “power words” used in them.

This makes it easy for you to see exactly how power words and phrases are combined to create winning ads!

(Restate benefit.)

Now, that’s fair, but let’s talk about the “magic” words that will get you to the next step.

Now let’s rewrite the last paragraph.

We will address two of your desired outcomes.

More effective responses and copy:

This makes it easy for you spot the power words and sales phrases so you can quickly plant them in any of your promos for a quick test to boost response.

This makes it easy to identify power words so you can add them to your promotions for an instant boost in response rates.

And writing your own ad copy becomes that much simpler.

The Swipe File is a collection of winning advertisements that have proven to work. Each advertisement in the Swipe File contains a full analysis of the elements that made that advert successful, making it easy for you to create similar adverts that will perform just as well.

Easy, right?

The Copywriter 2000 comes with 2000+ proven ad templates! (Benefit).

These are some of the most effective ads ever written. I’ve gone through each one carefully and highlighted all the combinations of “power words” used in them. This makes it easy for you to see how power words and phrases are combined to create winning ads!

This makes it easy for you to see how effective power words and phrases can be when combined to create winning ads!

(Value.)

Now. That’s FAIR… but let’s use the magic words to make even more sales.

Now let’s rewrite the last paragraph.

We will appeal to two of your desired outcomes.

You’ll get better responses and have an easier time writing your copy.

“This makes it easy to find power words so you can insert them into your promotions. Test them out to quickly boost response rates.”

And, of course, this will make writing your own ad copy that much simpler.

The Ad Copy Swipe File is a collection of 1,000+ proven, profitable advertisements that you can easily use as inspiration for your own campaigns. Each advertisement in the file contains complete analysis, so you can find an ad that closely matches your marketing situation, and copy its exact success. With this invaluable resource, you can create your own successful ad campaigns in a fraction of the time it takes you normally would.

This makes writing your own ad copy that much simpler.

The swipe file is an amazing resource that can help you create high-converting ads in a fraction of the time.Each ad in the swipe file contains a complete analysis of how it was used, and what made it work. This makes it easy to find an ad that’s closely related to your specific marketing situation, and then create a similar ad that will be highly effective.

Easy, right?

Starting an internet business can be intimidating, especially if you’re a technophobe. But don’t worry, I know exactly what you’re going through. When I first started, I was just like you. I couldn’t even figure out how to turn on my computer! And up until recently, there really was a steep learning curve.

But a few weeks ago, I discovered a simple, easy, and painless way to build my online business. And I didn’t have to read any instructions, install any programs, or learn any “codes”. It was actually kind of fun and didn’t take me very long at all.

“You might be wondering how you’re going to survive the brutal paces of having to figure out complicated internet software.”

Now, we’re going to use the “Felt, Feel, Find” pattern to answer our question.

That looks something like this:

“I know exactly how you feel. In fact, I felt the same way when I started! And up until recently, there really was a brutal learning curve. In fact, it was worse than most people realize!

But a few months ago, I found a simple way to get my systems built that’s 100% tech-free. I was able to build everything in an afternoon, and it was so easy …I didn’t even have to read the directions!

In fact, there was no software to install, no “code” of any kind, and when I think about it …it was actually fun!”

Are you worried about keeping up with the fast-paced world of figuring out complex computer software?

Now, let’s use the “Felt, Feel, Find” pattern to answer that.

That looks something like this:

“I understand how you feel. When I first started, I, too, felt the same.

And up until recently, there truly was a steep curve. It was even steeper than many people realized!

But recently, I discovered a super simple way to get my systems in place that requires no technology whatsoever. I built everything in less than a day, and it was so easy to do that I didn’t even need to look at the instructions!

It’s incredible that there was no software to install and no code needed. It’s a testament to how easy and fun the process was.

If you want to influence your readers so that you can make more sales, then you need to be clear about what you want them to do. Tell them what the desired end result is, and why it would benefit them. Be explicit in your instructions, and make it easy for them to follow through.

Don’t forget to add a PS to your email!

…even when writing reports or articles.

Well, your high school teacher would probably tell you that this is wrong. But, you know, just ignore her.

Here’s the reason.

A lot of people will scroll to the bottom of an article before reading it.

The P. S. is the perfect place to reiterate the main point of your piece and remind your readers of the most important takeaway.

What is the key to writing a blog post fast?

Creating a process is key to writing a blog post quickly. Having a process in place helps you move forward and keeps you from getting bogged down in the details. Timing yourself can also be helpful to keep your writing on track.

You can also use timers to keep you on task.

5 Ways You Can Market Your Business in Your Blog Post

To successfully promote your products and services in your blog, focus on providing valuable, relevant, educational, and engaging content to your readers.

Here are 5 ways to have successful sales conversations:

1. Informational Posts

In informative blog posts, you aim to educate your readers about a topic they care about and is relevant for your business and your brand.

For instance, the blog posts on the Zenpost website are filled with useful information and tips to help marketers and business owners be more successful.

(Source)

Different types of blogs and posts

An educational blog post for the accounting company could detail a simple process for saving your business expenses.

If you’re looking to have your finances organized, our accounting team can help you. Bring your bills and invoices to us, and we’ll do all of the work for you. Contact us to learn more about our services!

2. Posts that focus on solving a problem

Writing about problems your product or service solves is a great way to attract the right audience.

The accounting firm can discuss how to deal with the IRS if they decide to investigate your tax return.

3. Question-Answer Posts

People may have questions about your business and it’s your job to answer them.

Try Googling it.

Look at what Google’s autocompleting feature suggests when typing in questions. This is what people are searching for.

Let’s pretend the accounting firm is searching for “what taxes are” in Google.

The results of my Google search for “how to send a call directlytovoicemail” are shown below. There are 10 potential blog post topics that the firm could write about.

(Source)

Google search

4. Tutorial Posts

Tutorials are step-by-step guides that help readers accomplish a specific task. The topic should be relevant to your business and should help your readers achieve their goals.

Tutorials don’t have to be image heavy, but they can be.

For an accountancy firm, a tutorial on how to complete a specific task in popular accounting software, such as Quickbooks, would be useful to small business owners.

5. Customer Story Posts

Interviewing your customers for blog content is a fantastic way to generate interesting content for your readers.

Tell stories in your blog that connect with readers on an emotional level.

Another option for collecting customer testimonials is to ask customers to record them on their own, so you can then post the videos or written statements to your blog.

Customer-created content is extremely powerful and can save you a lot of time. Your customers will do the creation for you.

Looking for some engaging content for your blog? Consider getting your clients to share their experiences with your services. User-generated content is incredibly powerful, and it’s an easy way to get some great insight about how your accounting business has benefited other people.

The example of an accounting firm asking their customers for stories about how they’ve overcome a taxing tax or financial issue.

The blog post or YouTube video can end with a testimonial from the business, but it should not be solely about the accounting company.

Conclusion

When it comes to writing business blog posts, the most important thing is to influence your readers in a way that encourages them to take action. By following these tips on how to write blog posts that sell, you’ll be well on your way to doing just that. Thanks for reading!


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Editors Note:

Want to help contribute to future articles? Have data-backed and tactical advice to share? I’d love to hear from you!

We have over 60,000 monthly readers that would love to see it! Contact us and let's discuss your ideas!

Justin McGill
About Author: Justin McGill
This post was generated for LeadFuze and attributed to Justin McGill, the Founder of LeadFuze.