Sales performance analysis can be a daunting task, but it’s essential for any business looking to improve its bottom line. Luckily, there are some simple tips on how to analyze sales performance.

Here are five of the most important things how to analyze sales performance:

1. Know Your Goals

The first step in any successful sales performance analysis is knowing what you’re trying to achieve.

What are your specific goals?

Do you want to increase overall revenue?

Grow market share?

Improve customer satisfaction?

Once you know what you’re aiming for, you can develop key metrics and benchmarks that will help track progress towards those goals.

2. Collect The Right Data

It’s also important to collect the right data points. There’s no use wasting time analyzing information that isn’t relevant or actionable. Figure out which metrics will actually give insights into achieving your desired results, and focus on tracking those numbers closely.

3. Understand The Numbers

Don’t just look at raw data – take the time to understand what it all means. A good sales performance analyst knows how to read between the lines and identify trends and patterns. This requires both an analytical mindset and experience working with similar datasets

4. Make Recommendations Based On Data After carefully

How to Analyze Sales Performance

Sales performance can be analyzed in a number of ways, but some common methods include looking at sales figures over time, comparing sales figures to targets or quotas, and analyzing the mix of products or services sold.

Other factors that can be analyzed include the average transaction size, the number of new customers, customer retention rates, and the geographical spread of sales.

The Importance of a Sales Performance Analysis

Sales analytics can reveal a lot about your customer base, the traits that top performers have, and more.

Now, I’ve shown you the different methods you can use to analyze your sales and give a step-by-step guide to performing your own first one.

Now it’s your turn to improve the performance of your sales team.

What Is a Sales Performance Analysis?

A sales analysis is a method of comparing your sales team’s performance to industry standards. It can help your team understand where it’s doing well and where it needs to improve.

It highlights the differences in how you’re currently doing business and how you should.

Need to Analyze Your Call Results.

A sales performance analysis addresses the question of “Where are we?” and “Where do we want to be?” by evaluating your sales team’s strengths and weaknesses. As your organization continues to grow, it may lose touch with some of its objectives and relationships.

That is why companies use a gap analysis: to get back on track.

How to analyze sales performance.

It’s important to analyze any gaps between business objectives, employee performance, and your organization’s capabilities. By analyzing these three areas, you can better identify where changes can be made.

An analysis of an organization’s actual and desired business outcomes, as well as current and required capabilities, can help to identify gaps between desired outcomes and the current level of ability to achieve them.

By analyzing all categories of your call center, you can measure your resources and mission, goals, and objective. This provides you with an understanding of what you need to reach and where you can make improvements to your processes.

All departments, including sales, marketing, and customer service, should be analyzed regularly. This allows directors, executives, and department heads to identify any potential problems, and come up with ways to resolve them, as well as allocate their resources to where they need them the most.

Businesses need to analyze their sales team’s performance in order to focus their efforts and make decisions on where to allocate resources.

Businesses need to analyze their sales team’s performance in order to focus their efforts and make decisions on where to allocate resources. This can help them identify areas of weakness and target them in order to improve their sales and customer service.

Building a realistic gap measurement strategy helps stakeholders have confidence in your forecasts.


It is important to measure a gap realistically to build stakeholder confidence. This will help with employee motivation and communication.

Analyzing sales performance is an effective way of identifying differences between the desired and the actual performance of employees. This understanding helps managers handle their employees better, which in turn improves their morale.

By analyzing sales performance and comparing it to the desired level of customer service, you can identify areas of weakness and work to improve them in order to enhance company relations.

Better sales performance means a better understanding of your customers, which leads to stronger relationships.

There are four main elements of a cold email:

The actual state is that I am failing my math class. The desired state is that I pass my math class. The discrepancy is that I do not understand the material and I am not doing well on tests.

The solution is to get a tutor and start studying more.

What is sales data? A sales data definition

Any metric that can be measured in relation to your sales process is a viable form of sales Data.

It’s important to know how to read the data you gather from modern tools like cloud CRM systems, but you should also learn how to use that data to improve your business.

With such a broad definition of what counts as “sales”, it can be difficult to know which metrics to focus on. This is especially true if you have to spend any time actually making the sale.

Should you monitor how long your deal spends in your sales cycle or how often your email campaigns are opened?

Does your sales forecasting benefit from analyzing your most successful meetings or average deals?

Sales data can provide insights into which products are selling well, what price points are most popular, and where customers are located. This information can be used to make better decisions about inventory, marketing, and sales strategies. Additionally, analyzing sales data can help you identify trends over time, which can be used to forecast future sales.

The trick to using analytics is knowing what to measure and when.

Key Sales Metrics

Once you’ve got a handle on your sales data, you can move on to more specialized measurements.

Which sales data should you analyze first? Here are the most important ones:

With all of this information, you’ll be able to make changes to your sales processes and have a better understanding of your data.

How do you collect sales data?

A CRM platform with strong insights features is the best option for collecting sales data. A spreadsheet can help you collate your data, but it is not as efficient or effective as a CRM platform.

With so much information to track, you need software that’s streamlined and easy to access.

Your team should be familiar with the sales data collection tool you use, and how to input data properly after every interaction.

If you’re not sure what needs to go in a sales pipeline, you can use a sales pipeline template to get started. This will help you collect useful data so you can compete with other businesses.

Sales Pipeline and Reporting Templates – The Difference Between Spreadsheet and CRM

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Here are the major differences between the spreadsheet and your CRM system.


There are several advantages to using a Google Sheet or OpenOffice spreadsheet: they are free to use, they provide you with a live view of your sales operations and they can perform automatic mathematical functions on numbers you input into them.

The downside is that all data has to be entered by hand.

If you want to spend less time on data entry and more time on lead generation, then consider investing in a CRM system with automatic lead capture. That way, you can focus on your best opportunities.

If you’re only managing a small list of contacts, you can keep track of all communications by tracking them in a simple spreadsheet. Include all emails, phone calls, presentations, and unanswered follow-ups for each contact.


CRM software is a step above spreadsheets because it allows you to track and manage your contacts, sales, and deals.

CRM systems record all interactions between you and your customers, saving you the time and hassle of manually entering data. This helps you keep track of all communications with your customers, ensuring that you never lose touch.

And, with CRM apps and third-party integrations, you can expand the scope of what you can track and record.

Did your auto-response emails work? What were some metrics that indicated whether a cold email was successful or not?

Where are your most effective lead sources?

Your CRM provides you with reports on your successful sales patterns so that you can replicate and improve them.

In addition to everything, spreadsheets can do, CRM systems provide even MORE control over your data.

Your CRM system can be an invaluable tool when trying to improve your sales performance. By analyzing your historical data, you can pinpoint weaknesses in your process, as well as find the most effective strategies for bringing your hottest leads into your funnel.

After a few weeks of collecting data, you’ll have a pool of information to draw from that can help improve your sales process. The longer you keep track of your data, the more accurate it will be.

You’ve recorded your sales data—what now?

Now, we’ll take a look at some more complex, but extremely useful, ways to slice and dice your sales information.

Likelihood of sales.

When you have data that shows your likelihood of making a sale at different stages of the sales process, you can better focus your effort on where to close deals. This helps you determine how much potential income you have in your sales funnel.

To calculate your chance of closing a sale, compare the number of deals you closed successfully to the number of deals you lost. Determine which stage of the sales pipeline most deals are lost, and focus on improving your performance in that stage.

Now that you have your sales data recorded, it’s time to use it to calculate the likelihood of converting a lead to a closed deal in each section of your pipeline. This will help you determine where you need to focus your efforts in order to close more deals and grow your business.

If you’ve recorded your sales data, you can now use it to calculate your chances of closing a deal. If you had 30 leads enter your pipeline from cold calling, and of those leads, you closed three deals, you know that a lead generated from cold calling has a 10% chance of closing.

If you have five meetings lined up in a week, and of those two lead to closed deals, then you have a 40% chance of closing once a lead gets to that stage in the pipeline. This data allows you to see how likely it is for a lead to close at different stages in the pipeline, so you can focus your efforts accordingly.

Once you have this information, you can figure out a lot more.

If you have sales data, you can use it to estimate your revenue pipeline. This will give you an idea of how much revenue is coming in, the customer acquisition cost (CAC) for each lead, and the likelihood that a lead will move from one stage of the pipeline to another.

Forecasting sales.

A sales forecast for your entire team and your company as a whole is incredibly useful for planning your budget.

Your forecasted revenue can be based on the likelihood of your sales—but this will only work if the future conditions of your company will be the same as those now.

When creating a sales forecast, it is recommended that you take into account various data points such as your potential sales, historical data, and estimated future revenue. This will give you a more accurate picture of your business’s growth rate and how market conditions may affect your sales.

If you’re in the retail industry, you know that sales always increase during the winter months. This is due to the holiday season. By looking at your historical data, you can tell if this is a normal trend for your business or if there’s been an improvement in your sales process.

By knowing what happened in the past, you can better predict the future and set goals for yourself and your team.

If your team has gone through a period of growth, it’s time to revisit your sales data. With more leads to deal with, you might need to experiment with a new sales structure or tools.

As you change the scope of your sales process, it’s important to use the data you’ve already gathered. However, you must also account for anything else that could potentially affect your numbers. This will help improve the accuracy of your forecast moving forward.

When changing the scope of your sales process, you’ll want to use data you’ve gathered already, but you’ll need to account for everything else that can affect the numbers. There may be a certain level of estimation involved in forecasting until you have a few weeks or months of data using the new method. However, accuracy can be improved by having a robust sales process that remains a powerful selling guide despite changes to your team.


So now, you already have an idea of how to analyze sales performance. After carefully analyzing your sales data, it’s important to make recommendations based on what you’ve found. This might include changes to your sales strategy, tweaks to your product offering, or anything else that could help improve performance.

Remember, the goal is to always be moving forward and improving results. By following these tips, you can set yourself up for success in the world of sales performance analysis.

Need Help Automating Your Sales Prospecting Process?

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Editors Note:

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Justin McGill
About Author: Justin McGill
This post was generated for LeadFuze and attributed to Justin McGill, the Founder of LeadFuze.