Lead Generation Reseller Program: Generate The Best Leads

As a company owner, I can experience both the high of landing new leads and also closing deals. It’s nice to watch qualified people come in because it’s validation for our marketing efforts, product quality fit with market needs.

When I work on a marketing campaign, the first thing I look for is how it will help me find new leads. For example, if we did an event with another organization or spoke at a conference recently.

Why do I care so much about lead sources? Because of the three KPIs that are most critical to our SaaS company (MRR, LTV and CAC), CAC (customer acquisition cost) is the one KPI that I can control. Tracking, reporting on, and analyzing lead sources helps me calculate how much the company had to spend in order for us to obtain a specific customer or client. Keeping track of where were getting these leads from will help me know what marketing activities need more attention or which ones dont work as well with others.

I’ve been following the content marketing trend since its modern-day infancy and have always loved going to trade shows. Partner lead generation reseller program management is my favorite.


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following:Ā 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. šŸ˜€

Channel Partner Lead Generation Reseller Program May Cost Less

When you buy a medium-sized smoothie but the clerk makes too much and you end up with a large, its like getting something for free. For example, if your company has an indirect partner program or reseller program of some kind where they sell products to other companies on behalf of yours; then there is less cost because their CAC (cost per acquisition) will be lower than any direct lead sources.

Channel Partner Lead Generation Reseller Program Can Close Faster

It’s not just the marketing dollars spent to acquire a lead, but also saves time and money that is lost in deals that take longer than 30 days. It can be tempting to think about how much we could have made if they closed in 10 or 20 days instead of 120, but I don’t want us going down this rabbit hole.

Partnerships are the best leads because they’re more qualified. Building a partner program is difficult, but when you do it correctly and build trust with your partners, then partnerships will come back to bring in deals that close faster.

It takes time to build a channel partner lead generation program, but it is worth the effort. You have to find partners and work on building trust with them.


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following:Ā 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. šŸ˜€

 

Editors Note:

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Justin McGill
About Author: Justin McGill
Justin McGill is the Founder of LeadFuze - a lead generation platform that discovers new leads for you automatically. Get 25 leads free.