If you’re in sales, or considering a career in sales, you might be wondering what qualities make a good salesperson. After all, success in sales can often come down to the little things. This article provides the most essential qualities for a salesperson. Read on to improve your sales game.

Salespeople are created differently. Some surpass the targets while maximizing on different sales strategies while others struggle to hit their quota. Their specific personality traits are what bring the difference. So, here are some the qualities for a salesperson you need to watch.

The 4 Sales Personality Types

There are four types of salespeople:

1. Assertives: These individuals are confident, driven and competitive.

2. Amiables: These individuals are helpful, friendly and easy-going.

3. Expressives: These individuals are enthusiastic, talkative and extroverted.

4. Analytic: These individuals are logical, analytical and detail oriented.

According to business experts, the best sales representatives are often a mix of the four main types of personalities.

Sales skills are an essential part of any business, whether you’re trying to sell a product to an investor or a car at a car dealership. However, not everyone has what it takes to be a successful salesperson.

By identifying the characteristics of successful salespeople, you can determine whether or not you have what it takes to be a successful salesperson. Business owners can also use this information to identify which candidates will be the best fit for their company.

How to Sell to the Different Personalities

Knowing the personalities of your prospects can help you tailor your sales approach. Each type of person will respond differently to different types of sales pitches.

Some experts suggest that when trying to sell to the different types of personalities, you should:


To be successful at sales, you need to be professional and polite, as well as honest. You also need to be able to quickly and clearly explain the benefits of your product or service. Use data to back up your claims, and you’ll have more success closing more deals with customers.


When you’re pitching a product, it’s important to remember that you’re not just selling an item- you’re selling a vision. Build rapport with your potential client and tell stories about how your product has helped others in the past. Instead of overwhelming them with information, gently guide them through the process and offer personal guarantees. By doing this, you’ll be more likely to make the sale.


When communicating with clients, it’s important to use descriptive language instead of numbers. Building rapport with the client is also very important. Lastly, checking in with your client regularly ensures that both of you are on the same wavelength.


Be kind and patient when talking to the person on the other end of the line. They likely have already done some research and are just looking for some guidance. Give them some numbers and data to support your claim. Keep things factual and professional.

The 14 Qualities For a Salesperson

According to business experts who we spoke to, successful salespeople all possess certain common qualities.

1. Care About Their Client’s Interests

Your customers want to know that you actually care about them, that you aren’t just interested in selling them something, and that you have considered why your solution is best for them.

“They have to be certain that you care more for their success than your own.” – Karin Hurt, founder of Let’s Grow Leaders

2. Confident

If you don’t believe in the product or service you’re selling, then how is the customer supposed to?

If you can clearly explain to a customer how your productservice will solve their problem, then you’ve won them over.

Want more sales strategies? Check out our article on how to close the deal!

3 Always ready to Make a Sale

A good salesperson should always be aware of her environment and be prepared to present her product at any time.

4 They are Subtle

Great sales people educate, instill confidence and don’t look like they are selling.

They are silently and indiscernably demonstrating why consumers should trust them and, as a result, purchase from them.

5 Sales Achievers Are Resilient

The top sales performers are able to deal with difficulties, overcome obstacles, and improve their performances, even when faced with challenges.

They view every failed sales attempt as a personal challenge to eventually succeed with their next prospect.

6 Salespeople Are Extroverts

An introvert is the opposite of an extrovert. They generally prefer spending time alone, get drained by being around other people, and tend to keep to themselves.

The more topics you can talk about with a customer, the better chance you have of connecting with them.

and an associate professor of Psychology at Regent

7 Good Listening skills Make Great Salespeople

Great salespeople listen to their customers’ problems before trying to sell them a solution.

8 They are Multitaskers 

Multitasking in your sales role is a natural thing. You’re trying to follow up on potential and existing clients, nurture new leads into becoming customers, and close deals.

Multitasking is a great way to keep yourself organized, and this in turn will lead to better productivity.

9. They Provide Insight

Today, most customers do their research before contacting vendors. Providing just spec sheets and product information is not enough.

A salesperson with a consultative approach seeks to identify a customer’s needs and to tailor a custom solution that fits those specific needs.

10 Persistent

Persistence is key when contacting clients. Reminding them that you’re there with solutions, and giving them multiple chances to connect, is the best way to get them to call you back.

Customers may take a while to respond to your messages, but don’t give up! Being consistently persistent is the key to maintaining good relationships with your customers.

11 They are Honest

Successful salespeople understand that lying to get the sale is a bad idea, because not only have you burned that bridge, but all of the potential other bridges that branch out from that contact.

It’s better to lose out on deals than to compromise your integrity.

Check out: What Is Sales Analytics and Why it’s Important for Small Businesses

12. They’re Focused

They understand what they need to do to be successful and set goals for themselves to achieve that success.”The best reps are always focused on their goals and don’t get sidetracked by things like office gossip or email. They know what it takes to be successful and work hard to achieve their sales goals.

They understand what it takes to succeed and are able to set their own goals to achieve success.

“They always act like they have a purpose,” says growth expert, John-Henry Scherck. “They apply a deep focus in everything they do in order to achieve sales success.”

13 Optimistic and Upbeat

Top salespeople tend to have an upbeat and positive attitude.

While grounded in reality, they focus on what they can control and remain optimistic that they’ll achieve their goal. They don’t let their failure drag them down.

14. Have a wide worldview and cultural awareness.

When making international sales, it’s important to be aware that cultural differences, such as time, decision making, and expectations, may differ from what you’re accustomed to. Show patience and understanding for potential customers from different cultures to increase the likelihood of making a sale.

Building relationships is key to many international markets. This can take much longer to build, but is well worth it. –Ed Marsh, founder of Consilium

Both Paula and Brittany were extremely helpful in the reporting and editing of this piece. Some sources from an earlier version of the article were conducted by them as well.

Building a sales team that is successful

A great salesperson is more than just someone with the right qualifications. They are also someone who will help your company succeed. A high-quality salesperson will also help you reduce turnover and increase productivity.

A diverse sales team members are key to success in any company. They are able to mix and match different skills and personalities to achieve the best results.

It’s important to compare the skills of potential reps and weigh all the factors to determine if they are a good fit for your company.

These are some of the things that will improve if you have an excellent sales team:

  • Top sales reps can increase revenue. Salespeople inspire and motivate clients to see the value of your products and services and the benefits they can reap.
  • Improved reputation: Communication and service are key to converting prospects into paying customers. It is important to make a positive impression on leads. This will help build a stellar business reputation that you can use in the long-term.
  • Trust builds strong relationships: People will be more inclined to buy again from companies they trust. This is a secret that great salespeople know and share with their clients to build a relationship so that prospects become loyal, repeat customers in no-time.

Salespeople form the backbone of any company that is sales-oriented.

They are the brand’s ambassador to customers and create value for prospects. They are responsible for generating revenue and finding new customers, as well as maintaining healthy relationships with existing customers. This is all to ensure the success of your business.


Some of the most important qualities for a salesman are being coachable, persistent, and likable. If you can master these sales qualities, you’ll be well on your way to success in sales!

Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀[/sc

Editors Note:

Want to help contribute to future articles? Have data-backed and tactical advice to share? I’d love to hear from you!

We have over 60,000 monthly readers that would love to see it! Contact us and let's discuss your ideas!

Justin McGill
About Author: Justin McGill
This post was generated for LeadFuze and attributed to Justin McGill, the Founder of LeadFuze.