15 Critical Characteristics of Highly Effective Salespeople

Top qualities of sales people think and act differently than your average rep. Here are the qualities for a salesperson: -Believes in their product or service, so they can better understand what to sell it as -Knows how to use different types of communication effectively (verbalwritten) for any situation -Always uses customer feedback when making decisions on price points, promotions, etc.

What sets them apart?

They’ve found that there are certain top sales qualities and traits that guarantee success, and they work to cultivate those in themselves.

Here is the one thing that they do differently from everyone else.

We are going to tell you the top 10 qualities for a salesperson and how they can be used in order for an average performer to become a great one.


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀

The Top Sales Qualities and Traits of a Salesperson

The key to top qualities of sales people is that they are not special or magic. Click To Tweet

They all have the same simple traits, but these can be overlooked because of how common-sense they seem.

Were going to fix that.

The first step is identifying the cause of your problem.

Here are some qualities for a salesperson that you need to have in order to become successful.

Here they are:

  • Upbeat
  • Passionate
  • Creative
  • Empathetic
  • Accountable
  • Well Prepared
  • Tech-Savvy
  • Highly Engaged
  • Goal Oriented
  • Relationship Driven
  • Hungry to Succeed
  • Competitive
  • Multitasking
  • Curious
  • Good Listener

Now lets dig in.

qualities for a salesperson

Success Trait #1: Upbeat

When you first start out in sales, its important to be prepared for rejection. You will hear a lot of no’s” but that doesn’t mean the person is telling you no forever.

Negative feedback is never easy to hear, but successful people have found a way around this. For them “no” means that the conversation continues.

The word no doesn’t always mean a permanent refusal, it can just be an indication that they are not ready for something.

A successful salesperson never takes setbacks personally. They always take them as an opportunity to learn and grow.

I am not surprised by how much they have grown after their difficult experiences.

Success Trait #2: Passionate

If you are not passionate about your job, it does not matter how much work or effort you put in. You will never be satisfied with the results and a quota is just an external measure of success.

There are salespeople who have passion for their work, and they strive to do better every day. They want the best results that will help them improve personally or with clients.

Passion is one of the most important sales characteristics and it is what you need to stay motivated in the long-term. It will continuously pay off during your entire career.

The best salespeople are passionate about their careers and always want to be the best they can possibly be.

I soon realized that my employees were not just motivated by money, but they wanted to be able to make a difference in the lives of others. They work hard everyday and focus on this goal.

Success Trait #3: Creative

One of the many traits of a great salesperson is creativity.

It might not seem like it, but creativity is important for business people too.

The top performers in sales don’t just care about the paycheck, they’re constantly looking for other ways to be rewarded and motivated.

They have a high degree of creativity and analytical skills that enables them to come up with solutions others can’t see.

qualities for a salesperson

They are creative and resourceful, always trying to find a way around the obstacles in their path.

In order to be the best, you need a problem-solving mindset that can help your customers. This will also have benefits for your company.

Success Trait #4: Empathetic

The most important qualities for a salesperson is empathy and compassion.

Empathetic salespeople take the time to listen and understand what customers are thinking about. They then find a way for them to voice their concerns.

One of the best things about being a good salesperson is that you are able to empathize with your clients. By putting yourself in their shoes, you can better understand what they need and how to help them.

The best way to keep your customers needs in mind is by focusing on their success.

If you care about your prospects, customers and colleagues enough to show it with respect and trust, then the rewards will come.

Success Trait #5: Accountable

One of the most important things to be accountable for is your actions. When you take credit or blame, it’s crucial that you own up and do so with honesty.

When I found the best salespeople, they were those who took ownership of their work and did it with dignity.

To be an effective salesperson what must a person do is know how to take full responsibility for their actions and do not blame other people or external influences that can affect results.

If something goes wrong, they take responsibility and try to fix it.

When they find something that works, they investigate and build on it.

Successful salespeople know that they are responsible for their success and dont blame others.

Success Trait #6: Well-Prepared

When I first began hiring salespeople, it seemed like the best way to motivate them was by paying them high base salaries and lucrative commissions. However, that turned out not be enough motivation.

Closing a deal requires confidence, research and the ability to execute flawlessly.

There are many ways to fail, but only one way to succeed – preparation.

The most successful salespeople research and prepare before every call, meeting, or deal.

They know everything about their product, and they have a plan for every objection. They also do not waste time on unproductive meetings.

They do not waste time talking about products and services without offering a valuable takeaway in clear, jargon-free language.

Every presentation is carefully crafted and rehearsed. No one should have to worry about a mistake on stage.

Success Trait #7: Tech-Savvy

Sales is becoming more and more dependent on technology, which every year gets a bigger role in the industry.

Every new innovation, from CRMs to automation tools and AI have changed the way sales is done on a daily basis. Click To Tweet

In todays competitive sales environment, if you are not constantly adapting and innovating your strategy to meet the demands of a changing market, then there is no way that you will be successful.

To be a successful salesperson, you have to stay on top of the latest market trends and product information.

They use all the tools available to them in order to be more efficient and successful.

The most successful salespeople do more than just work hard they invest time in the tools that make them better.

Success Trait #8: Highly Engaged

Being engaged at work is important. To be successful, you need to show up every day and give it your all.

You need to love the company you represent.

When I interviewed salespeople, they told me that the best ones love their job and work with people who believe in what they’re selling. That means when a good salesperson is out there pitching, it’s all genuine.

The people who are successful in sales also have sales attributes because they take part in assessments, surveys and training programs.

They use every resource their company provides.

If you invest in your employees, they will also see the value of working for a company and want to stay.

When a company recognizes it has a superstar, they will do everything in their power to keep you. Be plugged into the organization and pay attention.

Success Trait #9: Goal-Oriented

The ability to set (and stick to) personal and professional goals is a common trait of the most successful salespeople.

What makes a good salesperson is bei goal-oriented. Thats probably why you ended up in this line of work.

A successful salesperson needs to have a more comprehensive understanding of the customer, what they need and how their company operates.

People are not just motivated by pay. They have specific goals and will plan everything around these targets.

In addition to focusing on a competitive salary, the best salespeople also set challenging goals that are achievable.

qualities for a salesperson

Salespeople should always have goals that are not only short-term, but also long term. This way they can grow as an individual and professional.

In order to reach these goals, patience and planning are key. A long-term vision is also essential.

You might be going in the wrong direction if you dont know where your destination is.

Success Trait #10: Relationship-Driven

When I first began hiring salespeople, I just assumed pay along with commissions and bonuses would be enough sales motivation. However, people are not just motivated by pay.

The best salespeople know that it is not enough to just make a sale, they need to build trust and ensure satisfaction with every deal.

Prospects and clients are patient people, which is why salespeople should follow up with them regularly even when they’re not trying to close a deal.

Another qualities for a salesperson is authenticity.

I learned that the relationship needs to be more than just a transactional one.

When youre in sales, there will be ups and downs. The most successful people never let a client go.

It turns out that the customer support and encouragement they offer to their existing customers is also helpful in converting new ones. They make a point of staying connected with people who have said no before, too.

When I first began hiring salespeople, the most effective ones were those who had strong relationships with their clients. These are what drives these people to succeed and they form them out of a personal desire for long-term business relations.

Success Trait #11: Hungry to Succeed

One who is hungry for growth does not need to be motivated or trained, they just need an opportunity.

Hunger is a powerful motivation for sales, and it should be taken into account.

When youre hungry, it is a sign of ambition. When you are ambitious, then opportunities will present themselves to be exploited.

The most successful salespeople are able to close a high number of deals in a day, week, month or year.

All good salespeople are motivated to do better and work harder in order to raise the bar.

Ambition is a good salesperson trait that will help you reach your potential and achieve higher levels of success.

But, it turns out that a paycheck is not the only thing people care about. They have an urge to sell and this need can’t be met with just money.

Salespeople are driven by the need to make money, which is why they will continue with their sales pitch regardless of how many noes they get or obstacles that stand in their way.

Success Trait #12: Competitive

Those who are successful in sales tend to be competitive.

Being competitive is about wanting to be better than others. This drive can help you perform well in sales.

One of the most important lessons I learned is that people are competitive.

I noticed that they just want to do the bare minimum, but also be the best.

When youre a thirsty salesman, it goes without saying that your numbers will be impressive.

Competition doesn’t mean fighting with other people or being jealous. It means working hard to beat your competition.

Success Trait #13: Multitasking

Most people dislike multitasking. This is understandable because it often leads to shoddy work and mistakes.

So what is the secret to success? Salespeople need to be able have mastered multitasking as one of the qualities for a salesperson . They should focus on getting more leads and closing deals with promising prospects.

With all of these distractions, it is not uncommon for salespeople to get caught up in their email inbox and voicemail.

When it comes to sales, the best performers know how to use their time wisely. They do not waste a minute of work.

When it comes to sales, there is never enough time in the day.

Success Trait #14: Curiosity

When reps take the role of a curious student rather than an informed expert, buyers are much more likely to engage.

A good salesperson is always looking for new ways to grow and improve, which includes curiosity about the company’s products or services.

Curiosity can be dangerous, but in this case it’s what made my salesman successful.

Essentially, curiosity is the desire to always learn something new. The thirst for knowledge goes beyond product and client information; it’s an insatiable drive.

Successful salespeople are not only motivated by pay, but also curiosity about their competition and the latest market trends. They also take time to ask themselves what they can do for each client in order to make them feel more comfortable with a purchase.

As a result, they put in the work to be top performers.

After I realized that pay is not the only thing that motivates people, it became clear to me how much time and effort would be required. But in my opinion, this was worth it because of all the success with little effort.

Success Trait #15: Good Listener

When you listen to your clients, it is important that you take the time and energy to truly understand what they are saying. This form of listening is called perspective listening.

Perspective listening is by far the most complex skill because it requires you to be totally focused, completely mindful, and, well perceptive of whats really going on.

A major issue with salespeople is the lack of understanding their customer. Sales people fail to get into the mind of a lead and understand them inside out.

If you want to know what your client wants, the best way is by listening and understanding them.

One of the most important skills that a salesperson needs is to be able to listen. Listening often includes listening for advice from other experts on how they are better at selling.

Salespeople who are successful know that good listening is key to making a sale.

What Next?

Now that you know what it takes to be a successful salesperson, I hope your next step is getting started.

The best way to be successful is by adopting these sales person traits in your life and career.

The goal is to create habits that are natural for you, so that your good qualities become a part of who you are. Click To Tweet

Just one word of caution

You can’t learn everything about qualities for a salesperson in a day, but you can start learning some great techniques today.

So start working on your sales skills and get ready to be the best you can be.


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀
Editors Note:

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Justin McGill
About Author: Justin McGill
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