I learned that when you give a little extra to your customers, theyre more likely to come back.

I had to learn how to cook BBQ before I could start building high performing sales campaigns.

Since then, Ive focused on the customer journey and making it easier for them.

The audience in a recent webinar poll said the biggest obstacle to creating new sales campaigns is lack of confidence. They also mentioned that its really hard for marketers, because there are so many obstacles and innovations these days.

In this article, I give 7.5 tips on how to create a successful sales campaign.


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀

Sales Campaign Tip #1: Know Your Audience

We know by now that we need to focus our sales campaigns toward a targeted audience.

If you want to increase your sales, try segmented campaigns. Youll see a 760% jump in revenue if you use the channels where your buyers are spending their time instead of following cookie-cutter approaches.

As your buyer persona becomes more defined, keep an eye out for their personality changes. The struggles they face will evolve and so should you.

How?

To join the conversation, one should find out where their buyers congregate. There are plenty of places that they may be found; LinkedIn groups, Facebook pages or professional organizations.

You cant just copy what influencers are doing, you need to find your own point of view. Think about new ways to interact with your audience and present yourself.

Sales Campaign Tip #2: Creat More Killer Content

A lot of emails are opened, but only 23.9% get replies.

To be relevant, you need to focus on what your customers want and make sure that the company is providing it.

74% of online consumers get frustrated when content is irrelevant. To incorporate relevance into your content, address their pain points.

When you create content, put the customers needs ahead of your own. Your message should reflect their interests and pain points; not just what is important to you.

Jeff Winters, CEO of Sapper, discusses the importance for content to be relevant and created with an understanding of your consumer. He also mentions some tools that will help you create more effective content.

People who are not marketing experts but rather people on the front lines or recently were should be writing about what they know. They need to write from experience, which is different than other aspects of advertising.

The best way to close a prospect is by letting them feel like they are the only person in the world. Share your own experiences with customers that faced similar obstacles and how you were able to help them overcome those difficulties.

Sales Campaign Tip #3: Follow up

With the chaos of our lives, we all consume content within that reality.

It doesnt always mean that a prospect is uninterested if they dont reply immediately. Many times, prospects will appreciate the extra effort and it builds credibility.

It may take up to eight sales touches before a viable lead is generated and follow-up emails are more likely to be responded than an initial email. In other words, following up pays off.

Keep in mind that there is no such thing as a lazy bump. There are many ways to get creative when following up with prospects, including providing relevant articles or white papers.

Keep in mind that following up with prospects is not an opportunity to guilt them. It can be off-putting if you say something like I hope I hear from you soon. Instead, tell your prospect who you are and why they should respond.

Following up is the act of nurturing your prospect by understanding not only them, but their journey through the sales process. If you know where they are in that process and whats important to them at this moment, then it will be easier for you to deliver a message relevant to where theyre at.

Sales Campaign Tip #4: Get Personal

Emotional buying decisions are the norm. A campaign must speak to a customers pain and create an understanding that staying in their current state is more painful than taking steps towards change.

Personalization is an effective way to reach your audience. Generalizing pain or duplicating messages for different personas wont be as successful.

The content of personal emails should seem like they were written by a real person. Something as simple as I was just picking up the kids from soccer and wanted to shoot you a quick note can catch someones attention.

If you know what people are talking about and can show how your product or service solves their pain, it will help humanize the conversation.

Sales Campaign Tip #5: Utilize the Stacking Effect

Sometimes, its not the person who reaches out to a lead that converts them. It could be someone from their team or an influencer.

The best sales campaigns are the ones where you design your touches around your ideal customer. By doing that, it ensures consistency and builds familiarity.

The stacking effect is a way to increase your chances of getting an answer by adding more phone calls, emails, LinkedIn messages and comments.

When you use the stacking effect, you dont put all your eggs in one basket. You want to focus on what works best for your audience and make sure that there are multiple channels of communication.

To combat this, companies are including both phone calls and email messaging to their first day contact strategy.

Your story is an opportunity to become someone your clients can trust. You should point out trends and celebrate successes.

Sales Campaign Tip #6: Follow the Numbers

Thanks to the data, intuition has taken over sales. Its not enough anymore for a company to rely on habit or bias because now there are measurable insights that can help optimize campaigns and strategies.

With reporting platforms, you have access to a lot of data. But some people may not be on your side.

Dont let metrics like open rates and reply rates fool you. They dont tell the whole story.

Use data to guide your experimentation with AB testing. Youll learn what incremental improvements you can make by using different subject lines, CTAs and channels.

Dont be afraid to try something new in your company.

You can use FaceTime in your campaign, or you could create custom sales videos. This is a great chance to think outside the box and do something different with all of this data.

Sales Campaign Tip #7: AI is Your New Best Friend

We cant just move forward without looking back. We need to look at what our predecessors have done and use that knowledge as a way of moving into the future.

But, if you dont have the data to back it up or are starting from scratch, an iterative approach can take too long. Automating a broken process wont get you ROI.

AI can help you get a high performing baseline faster. It will lower the time to value and opportunity cost.

Sales Campaign Tip #7.5 Just Do It

Dont let a lack of confidence stop you from being successful in sales.

Just try, start small and get better at it. Keep trying until you succeed.

You could plan for years; but the only thing that will advance you is intentional action.


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀

Editors Note:

Want to help contribute to future articles? Have data-backed and tactical advice to share? I’d love to hear from you!

We have over 60,000 monthly readers that would love to see it! Contact us and let's discuss your ideas!

Justin McGill
About Author: Justin McGill
This post was written by Content at Scale, a solution that uses AI + a team of optimization specialists to publish hundreds of high quality, SEO optimized content straight to your blog. It’s the first and only solution that allows you to truly scale content marketing.