If you’re in sales, then you know that the key to success is closing more deals. But what if your close ratio isn’t as high as you’d like it to be? Well, there are a few things you can do to increase your sales closing percentage. In this blog post, we’ll share with you some tips on how to improve your sales skills and close more deals.

Sales Closing Percentage

This metric measures the percentage of sales that are successfully closed. In order to calculate this, divide the number of sales that were successfully closed by the total number of sales that were attempted.

Sales closing percentage, also known as close rate, gives you an idea of how successful your sales representatives are at converting leads into customers.

The close-ratio is a useful way to see how well your sales process is working.

Your sales team should keep track of the number of quotes that are sent versus those that are closed. This will give insight into how successful your salespeople are.

How to calculate your sales closing ratio

The formula for the sales close ratio is:

(Number quotes sent) / (number of qualified opportunities) X100

If your business sends out 20 quotes in a month and only 5 of those are converted into sales, then your closing ratio would be 25%. This number can be used as a benchmark to compare against past performance and future goals.

When calculating your close rate, it’s important to compare the numbers against your business goals, as well as historical performance. This will let you know how you’re doing and where you can make adjustments.

How To Increase Your Sales Closing Rate

Here are tips to increase your closing ratio:

Increase prospect qualification: A “protect the pipeline mentality” is a key component of successful sales organizations. Sales managers should enforce strict qualification criteria using BANT (Budget Authority, Need, Timeline) and similar processes. A positive impact on your close rate will be achieved by qualifying prospects before they are allowed to enter your pipeline.

Improve your sales process: Identify areas where potential sales opportunities are not being converted at the highest rate.

Each stage of a sales cycle is composed of several steps. Look for trends that have the lowest stage progression. You can create a plan to fix a bad trend in stage progression if you find it.

Improve the closing skills of your salespeople. Let’s suppose you haven’t identified a problem in lead qualification or a noticeable breakdown in stage conversion. Then, focus your attention on improving your sales reps’ selling and closing techniques.

Nothing is worse than finding viable prospects and spending time with them during the sales process only to have them reject your product or service. Work closely with your sales representatives to create a more effective selling strategy and close the deal.

Make sure to brush up on your knowledge of your products so that you can overcome any objections to your pitch. Also, get to know your buyers’ pain points so that you can meet them where they are in the buying process.

As sales professionals, your close rate tells you whether or not you’re doing well at selling. It’s a good way to gauge your effectiveness. And it’s an easy way for management to see how well you’re doing.

The higher your close rate is, the more money you actually make. While it’s important to have your own KPIs, it’s helpful to look at how you compare with your colleagues.


If you’re looking to increase your sales closing percentage, then following these tips will definitely help. Just remember that it takes practice and perseverance to close more deals. So keep at it and don’t give up!

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Justin McGill
About Author: Justin McGill
This post was generated for LeadFuze and attributed to Justin McGill, the Founder of LeadFuze.