Imagine if 30 of your 50 salespeople were not enthusiastic and fully committed to their work. We will show all you need to know about sales contest announcement template.

What if my department is focused on revenue generation?

YIKES. Pretty scary.

The good news is that there are many ways to improve the engagement of employees, which will have a positive effect on the company’s revenue. The bad news? Only 34% of workers in America are engaged.

The truth is that most revenue leaders don’t think about engaging their team as often as they should. They just focus on prospects and customers.

If you are a modern sales leader, one of your main goals is to figure out how to motivate and engage all team members.

When I first began hiring salespeople, it was difficult to remember what mattered most to them. As a result, I often lost sight of what they needed.

A recent poll found that competition is the third most effective way to motivate employees, after transparency in numbers and recognition.

But, if they’re not done right, sales contests can actually demotivate your team.

At EAT Club, we have a new sales contest every month or quarter to help motivate our employees and encourage them.

There are many successful sales contest announcement template ideas.

  • Employees are required to hit their individual weekly goals, which can be based on either activity or performance.
  • Meetings with target accounts
  • I’ll be dropping cookies and hot sauce to prospects in my neighborhood.
  • I teach how to present and participate in role-plays

You can do individual and team competitions. The prize may be a gift card to Amazon or something that motivates the person.

Sales contest prize ideas:

  • WFH days
  • Bonuses
  • Taking a female salesperson to get her nails done

When it comes to sales contest prizes, think about the different things that motivate people. Some might prefer money while others may want an experience. Here are the things to remember in a sales contest announcement template.


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀

SDR Cold Calling Sales Contest Announcement Template

Here are some tips for your sales team to help with cold calling.

High-Level Overview

The winners of Team LA competed against the Bay area, and all finalists flew up to our headquarters in Redwood City for a $1,000 bonus.

We invited other departments to help make the event better, provide feedback from a different point of view, and judge the final product.

Key Lessons Learned in Making Sales Contest Announcement Template

Competition and rewards are important for company culture, but they must be designed correctly.

The team practiced for weeks with each other. They perfected their cold-calling approach and were mentally prepared to compete.

The article is about how to prepare for a cold call.

Sales was thrilled to have the opportunity to be part of this initiative, and it made them feel like they were more involved in other departments.

Managing diverse teams is important to me, so I have cross-functional teams.

They had more motivation to do their best work because they were aware of how it would affect the company and themselves.

It was FUN ?

Thats a win in my book.

But how do you make sure your team is winning? Lets take a look.

How SDR Cold Calling Contest Should be Run

1. Identify your goal

If you want to improve your skills in a certain area, make the contest based on that.

I wrote a guide on how to get better at sales, and the first step is understanding your own strengths and weaknesses.

It’s not uncommon for SDR teams to have call blocks every day. Generally, this is the most dreaded part of sales.

How many of your sales representatives are focused on perfecting their approach?

This contest is for you if you answered, Every single one. If not, then I would be very impressed by your knowledge of the company and should consider calling me soon.

2. Set your sales contest announcement template criteria

The LA and SF Bay Area markets had their own competitions, where SDRs were judged on the following criteria: 1) Quality of demo scriptwritten pitch (30% weighting)2) Phone manners (25%)3) Conversion rate for inbound leads to demos scheduled with decision makers (15%)4) Number of qualified outbound prospects generated by an individual during a given week or month period. To be considered “qualified,” they must meet all these three requirements: 1- They are not already part of Salesforce’s customer base; 2x The company has at least $10 million in annual revenue; 4- The prospect is actively seeking new solutions.5)- Ability to work independently without detailed supervision from someone else at your level within sales management hierarchy.”

  • I’m not sure “comfort and confidence” sound natural.
  • When I interview candidates, I like to see their knowledge of competitors and value EAT Club has.
  • Responding to objections is an important part of the sales process.
  • Did they establish rapport with the person on the other end of their call?
  • Close

3. Provide potential call for competition scenarios to enable SDRs to practice

We gave our SDRs 4 common situations that they target, which are

  • Company name
  • Industry
  • Contact stakeholder group
  • But many times, an SDR may need to change their approach on the call if they detect a certain trigger event.

After a few weeks, we had them practice their pitches.

4. Round 1

We had a contest and invited people to participate. They were given five criteria and asked to judge the entries.

Rather than sending my salespeople out to make calls, I had them pretend they were the prospect and we would give them objections.

The contest ended and we tallied everyone’s score, giving feedback to each individual. The winners were announced.

5. Round 2

The company made a big announcement at one of our sales meetings that the winners in Los Angeles would be flown up to San Francisco for a chance to compete with them.

The grand prize was $1000, split between the two winners.

6. Cultural Integration

Before the finals, we invited people from a variety of different departments to join in. We also had executives come and support our finalists.

7. Finals: keep the contest fair

We didn’t want to open up judging to the masses, so we selected a few judges. We wanted this competition as fair as possible.

We gave people in the audience a chance to provide feedback and announced winners on Slack immediately following the competition.

Final Words

Sales are tough, but posting monthly and quarterly stack rankings isn’t enough to motivate the team. Small competitions when communicated and designed right have a big impact on your salesforce’s energy level.

A cold calling competition can have a long-lasting impact on your salespeople and how they approach their job from now on.

I’ve written about cold calling in the past and how much people hate it.

Participating in the cold call competition encouraged me to ditch my canned conversation script. Now that I know I can handle working under pressure, it’s no sweat making calls.

When I first began hiring salespeople, I just assumed pay along with commissions and bonuses would be enough sales motivation.

If Sales is aligned with the company’s values, it will improve across your entire organization, that is why it’s important to know about these sales contest announcement templates to improve your overall team’s performance. 


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀
Editors Note:

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Justin McGill
About Author: Justin McGill
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