Sales follow up emails are a great way to increase your sales. I know from personal experience that they can be very effective. I once increased my sales by 20% in one month simply by following up with potential customers after our initial meeting.

If you’re not sure how to write a sales follow up email, don’t worry – this guide will show you everything you need to know. By the end of it, you’ll be able to write effective emails that will get results.

What are a Sales Follow Up Emails

A sales follow up email is an email sent to a customer after they have made a purchase, in order to thank them for their business and ask if they are satisfied with the product or service. This type of email can also be used to upsell or cross-sell related products or services.

Sending a follow-up email after your initial sales pitch is a great way to keep the conversation going and eventually land a deal. By keeping the lines of communication open, you increase your chances of making a sale.

Writing a follow-up email to a prospect can be a tricky task. You want your email to be relevant to them, personal, trustworthy, and customer-focused. 

How to Follow-Up With Prospects

If you didn’t get a response you were hoping for, it could be because you didn’t give the prospect enough information about you. Many people fear appearing to be ignorant, so they may be too embarrassed or busy to ask you for more information.

Email Template #1: Email Subject: Ideas About [Lead’s Goal Or Problem]

Do you have ideas for [prospect’s specific goal or challenge]?

Hello [name],

How is it doing? I know I haven’t heard from you in a while but I’d like to provide whatever help I can.

Just thought I’d send you the materials that might help with [a problem that the company is currently facing]. Here are the links to the [documents]

[link or info]

I’d love to learn more about your business goals and how [your company name] can help you achieve them. When are you available to talk?

All the best,[Your Name]

Why is this a good way to avoid making sales?

The best way to build rapport is to show the customer that you understand their pain point. This shows them that you are offering them real value and not just an empty promise. This is the first step in building a long term relationship with a customer.

How to Craft a Sales Follow Up Email After No Response

If multiple people from the same company could benefit from using your product, then consider offering them a discount.

Hit Revenue Goals With Your Product

Email Subject:[Your product] can help you hit your revenue goals! Check out our team discount inside.

Hi, [name]!

If you’re looking to improve [a specific problem], our product or service might be able to help. We’ve worked with other companies that have had similar issues, and we’ve seen them improve their [specific metric] by [a certain amount].

And, did you know that we offer 10% off for your team?

If you’re interested in our proposal, we’d love to go over the details with you. Let’s set up a meeting to discuss further.

Yours truly,

Why is this a good way to avoid answering the phone?

Offering a discount on a product is a great way to attract customers. By offering a team discount on the product, you encourage them to buy more at once. You invite them to visit your site and view more products.

See the entire sequence of follow up emails that are sent for this campaign

3 Steps to a Successful Follow-Up Strategy

This tactic shows you how to follow up with someone you couldn’t get in touch with the first time. It gives you the opportunity to set up a meeting with a prospect or phone call.

Email Marketing Strategy – Template #3: Email Subject: [Name], trying to Connect With You

[First Name], [Last name], I’m trying to get in touch with you.

Hi, [name].

Hello [name], I’m sorry I missed you earlier. I was looking forward to discussing [offer] with you. If you’re still interested in learning more, let me know and we can set up some time to talk.

Hey [name], I’m sorry I didn’t answer your phone call. I was really looking forward to speaking with you. I’ll be sure to give you a ring again sometime soon, but until then, you can reach me here or at [cell number]. I look forward to talking to you again.

Yours truly,

Why is this a good idea?

This is a smart strategy for contacting people because it respects their time and their privacy. It also helps you contact the right people quickly.

Find the email sequence for following up with people who did not respond to your initial outreach.

Email Marketing – How to Get More Conversions From Your Email Marketing

Another way to improve email conversion rates is by following up with a “pop” or “click” survey. This not only increases your chances of a prospect remembering you, but also provides valuable feedback on the effectiveness of your email campaigns. Keep it short and sweet for the best results.

How to Get Follow-Up Emails for this Strategy

Let’s keep the conversation going [quiz inside]

Hello [name]

Just checking if you’d like to receive our updates? Reply with a 1 for yes or a 2 for no.

4— How much is your solution?1. I’m unable to take your call right now, but please leave a detailed message and I’ll get back to you soon.2. I’m not interested at the moment, but keep me in mind for the future.3. Can you elaborate on your offering?4. What is your price?

Thank you for listening!

Yours truly

Why is this an effective strategy for making sales?

By asking a question, you show that you value their time. People like interactive content and answering a poll only takes a few seconds.

Building a Successful Business Partnership

Following up after meeting with a potential business partner is important. Sending them an email or calling them soon after your meeting shows them that you’re interested in continuing the relationship.

Build Follow-Up Sequences in Gmail

Our next steps after our last meeting

Hi [name],

It was great to meet you and learn more about your company. I think our companies are a great fit, and I’m looking forward to exploring further. Here are the steps we’ll need to take in order to accomplish our goals. Thanks again, and I look forward to seeing you again soon.

Monthly Growth Figures: Determine Wins, Losses, and Areas to Improve (For example)

Conversation points:

Assuming you want a paragraph:Having trouble getting your point across? Here are three conversation tips to help you out. First, try to avoid sounding judgmental by using phrases such as “I feel like” or “It seems to me.” Second, be direct without being confrontational – state what you want or need clearly. Finally, remember that effective communication is a two-way street – make sure to listen attentively to the other person as well.


Our next meetup is August 16th.

[Your Signature]

Why is this a good strategy?

After your first meeting with a prospect, it’s important to establish a deeper connection with them, reminding them of problems they need solved, and scheduling another meeting as soon as possible.

Our list is not comprehensive. There are countless other situations that might require you to follow up

Once you understand the logic behind these follow-ups and get into the routine of drafting them, you’ll be able to craft your own sequence.

Now that you’re all set up, you’re ready to start making more sales than ever.

Now, one important element is missing from this equation: a tool that will help you schedule your follow-ups and automatically follow up with your sales leads to maximize your efficiency.

This sales tool is a customer relationship management system. It simplifies your process by allowing you to create sales email templates, visualize your funnel, and automate your follow up.

Imagine if you could store all of this information about your contacts in your Gmail.

Just reach out to the contacts you need today, and follow up with them in one easy click.

You can now build automated sales followup Emails in Gmail.

If you’re interested in seeing how NetHunt CRM looks, sign up for a free account and check it out for yourself!

5 Tips for Writing the Best Sales Follow Up Email Subject Lines

No sales email will be opened if it isn’t appealing enough. Your email marketing campaign will fail if no one opens your emails. Your subject headlines should be catchy and intriguing.

Remember these pointers as you draft your Email script:

Your emails’ subject is the first thing your recipients will see, so it’s important to make a good impression. Personalize your subject lines to make them more eye-catching. You can pique your recipient’s interest by asking questions, offering industry facts or statistics, or hinting at ideas or tips in your emails.

You can also offer value to your readers by including discounts and coupons, or by sharing tips on how to improve processes. Keep your subjects short – no more than 9 words, and 60 characters.

Finally, don’t mislead your subscribers with click-bait – make sure the information in your sales messages matches your headlines.

After writing and sending your sales introductory letter, it’s time to follow up with your prospects.

The follow-up email is key to driving conversions and sales. According to research, only 2% of people buy on the first contact. So it’s important to nurture your quality sales leads with follow-up emails in order to turn them into warm or hot prospects who are ready to purchase.

But, as you can imagine, getting someone’s attention on a marketing email is pretty hard, because most people’s inboxes are flooded with tons of junk mail.

How do you make sure your emails don’t get flagged as SPAM?

To grab someone’s interest, you need to send them an email that catches their eye. This starts with an attention-grabbing subject and continues with an engaging template.

While email is an effective way to reach people, it’s not easy to catch their attention.

But don’t worry, because we’ve compiled a list of 10 follow-up templates for when you bid on construction projects and don’t hear back.

1. Subject: Ready to get started on our offer?‍

Hi [name],

I’m reaching out to you to see if you’re interested in [ABC].

Do you have any questions about this? Or how would you like to proceed?

Look forward to hearing from you!


This is a straightforward way to follow up on a sale and determine whether the customer is genuinely interested in your product.

2 Subjects: We Have the Info You Requested!

Hi [name],

Great news! I was finally able to get in touch with the department and provide you with the specific information you asked for.

Let me know how you’d like to handle this from here.

Hope to hear from you again soon.


If the lead requests information about a specific part of your process, you can follow up with an email.


Hi [name],

Hi! I enjoyed our chat the other day about the project. I promised to send you some more information about XYZ, so here it is!

Thank you for letting me know that you have received the information that I promised. I will contact you shortly so we can continue our conversation.

Look forward to hearing from you!

Sincerely,[Your name]

If you made a promise to provide certain information during your prior conversations, this phone call script is your friend.

4. Subject: Would you like to have more information?‍

Hi [name],

I’m reaching out to you to see if you’re interested in [ABC].

If you have any questions or concerns about our services, let us know. We’d be happy to discuss them with you.

Hope to hear from you again soon.


Hi! It sounds like you might benefit from learning more about our product or service. I’d love to chat and answer any questions you may have. Let me know if you’re interested.

5. I see you’re interested in our offer

Hi [name],

I see that you previously read our email about bids and have visited our site.

Would you like to hear more about how our product can benefit you?

Can’t wait to hear from you!


If you want to get the most visitors to your site, you need to use the tools at your disposal to track who’s visiting. This template will help you do just that.

6. Just want to make sure you don’t miss out on this exclusive opportunity

Hi [name],

Hi! I hope you’re doing great. I sent an email to you about [your project] but I see that you haven’t read it. I don’t blame anyone for missing an important message — we all get hundreds of messages a day. If you have a chance to take a look at the proposal, I’d appreciate it. Thanks, [Your Name]

Hello, I hope you had the chance to check out [our] proposal for [your] project [ABC]. We would appreciate any feedback you can provide. We look forward to hearing from you.

Hope to hear from you again soon.

Sincerely,[Your name]

If they haven’t opened the email, this is basically the template you should use to follow up with them.

7. Subject: I Just Tried Calling You

Hi [name],

I called you recently to discuss our [ABC] project.

Hi! I was trying to call you and your line was busy so I just wanted to check and see if you had some time to talk now or if there was a better time for you?

Hello, this is [name] from [company]. I’m calling you on [phone number], but if you don’t pick up, please leave a message.

I look forward to hearing your thoughts.


If you couldn’t connect with someone on their phone number, this handy little script will help you out.

8 Hoping you can get me on the right track

Hi [name],

I previously sent you an email with [ABC] — but afterwards, I suspected that you may not have been the right contact to present it to.

Hello! Thank you for considering our company for your construction needs. To help you get in touch with the right person, could you please let me know what specific services you are interested in? I would be more than happy to direct your call to the appropriate department. Thank you for your time!

Thank you for your time and I look forward to hearing back from you soon.

Thank you for your signature!

A cool, but simple trick for following up. Give it a try!

9. New Services Added!

Hi [name],

I sent you a bid for your project [ABC] via email.

Hey! We’re happy to tell you that we’re now offering [ABC] services as well! If you’re interested, let us know. We would be happy to chat with you about it further.

Can’t wait to hear from you!


A great way to follow up after you’ve added new services to your offering.

10. Subject: Good News! We Could Work Out A Better Offer For You!

Hi [name],

We recently sent you a bid on [project name]

I contacted the [XYZ] department to see if they can get you a better rate.

Let me know how you’d like me to present our new deal to you.

Thank you for your time and I look forward to hearing back from you soon.


If your first pitch was too aggressive, and you’d like to soften it, this is the most effective method to do so.

How do you write a good follow up email for sales?

When writing a follow up email for sales, it is important to be clear, concise, and polite. The email should include a brief summary of the conversation that took place, as well as any next steps that were agreed upon. It is also helpful to thank the customer for their time.

How do you email a follow up?

A follow up email is an email that you send after you have already contacted someone and they have not responded. In the email, you can remind them of what you talked about, why you are emailing them, and what you would like from them. It is important to be polite and professional in a follow up email so that you do not come across as pushy or impatient.

How do you follow up a sales email after no response?

If you don’t receive a response to your sales email within a few days, you can follow up with a brief email or phone call. In your follow-up email, simply state that you’re just checking in to see if they received your previous message and if they have any questions. If you don’t hear back after your follow-up, it’s probably best to move on.

How do you follow up for sale?

The best way to follow up for a sale is to send a thank you note or email as soon as possible after the sale has been made. This will show your appreciation for the customer’s business and help to solidify the relationship. You can also follow up with a phone call a few days after the sale has been made to check in and see how the product is working out.


Sales follow up emails are a great way to increase your sales. By following the tips in this guide, you can write effective sales follow-up emails that will give you high response rates. So don’t wait – start writing those sales emails today!

Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀[/sc

Editors Note:

Want to help contribute to future articles? Have data-backed and tactical advice to share? I’d love to hear from you!

We have over 60,000 monthly readers that would love to see it! Contact us and let's discuss your ideas!

Justin McGill
About Author: Justin McGill
This post was generated for LeadFuze and attributed to Justin McGill, the Founder of LeadFuze.