What are Sales Presentation Ideas

Sales presentation is a presentation in which one presents oneself or the company to potential customers and makes a sales pitch. The main idea behind presenting is basically that you are trying to sell something, anything: your product, service or ideas.

Sales presentations can be done at trade shows, seminars, conferences and other networking gatherings as well as in person on site visits from prospective clients.

Why is a Sales Presentation Important?

A sales presentation has many benefits such as: enhancing your credibility, establishing relationships and providing answers to the questions of clients. The key to successful selling is finding out what each customer’s needs are, what their pain points are and how you can solve those issues for them in order to make it easier for people to buy.

The ultimate goal of a business. What is it? No… it isn’t about having an awesome sales presentation.

From executive board discussions, to conventional bar chats, it is a discussion that has taken place thousands of times along centuries. To be honest, there is no single correct answer.

As many things in life, it is circumstantial and subjective.

Even in the for-profit area, profits are not always the ultimate goal.

Capitalism is not only about money.

Nonetheless, there is one goal that all businesses have in common: sustainability.

If a business isn’t sustainable, it ceases to exist. To achieve this, most businesses need to generate revenues.

One of the final and most important steps on this process is to pitch your business’s offer before your (hopefully) soon-to-be customers. As “simple” as that, usually taking place in form of the well-known sales presentation.

7 Types of Sales Presentations

A variety of sales presentations exist, with each one having its own purpose and benefits depending on the situation in which it is used. Some types are described below so that you can choose what type may be best for any given scenario to potential customers and makes a sales pitch.

1. Informative

The main goal is to inform with the hope that people will buy.

2. Explanatory

This sales presentation includes an explanation of how a product or service functions and what it does. It also provides information on why it is better than other options available in the marketplace, but without concluding whether potential customers should purchase it.

3. Demonstration

This type of sales presentation demonstrates the features and benefits of a product or service to potential customers. It also shows what it is like for them to use the product, which may be important if an item requires some skill in order to operate correctly.

4. Value-added

A value added sale presentation includes more than one product. This type of presentation typically includes products that are in the same category and provide potential customers with more value than they would have been able to get by purchasing just one product or service.

5. Product launch

A product launch sales presentation is a planned introduction of a new product, often including an overview followed by demonstrations showcasing key features. It may also include a Q&A with the company’s management team to talk about their motivations for developing and launching this product.

6. Sales consultative

A sales consultative presentation is one that provides customers with information so they can make an informed decision on what type of products or services will best meet their needs. It often includes testimonials from other customers, a product demonstration and customer testimonials.

7. Demo & sell

A demo-and-sell presentation is one that provides customers with an opportunity to see the benefits of a particular type of service or product by actually experiencing it firsthand. It may include demonstrations on how this new technology works in practice for their business, as well as a sales presentation.

5 Sales Presentation Ideas for the Modern Age

What is a sales presentation, actually?

Is it a 1 minute pitch on the elevator or an elaborate one hour display before a board of executives?

Depending on your point of view, it can be both, or it can be none.

Nowadays sales presentations not always take place in person, many are done remotely via Skype or similar means. However, although various circumstances can change, the presentation will usually be the same.

In this article, I refer to sales presentations as the actual material or content you employ to support your arguments.

If you are a prepared businessman and have a small pitch stored on your smartphone, well kudos to you, you can give an original pitch on the elevator!

But what is it that really makes a successful sales presentation?

You might have seen a lot of articles out there on top templates for sales presentations, on how to dress properly, body language and all that trivial stuff. Most of those facts are just secondary, compared to other priorities for your presentation.

If you ace such essentials, you are bound for success.

So, it isn’t about beautiful PowerPoint or Keynote designs; it’s about achieving those conversions by delivering a powerful, memorable sales presentation.

Some of these aspects take place long before the actual presentation starts and others long before it has ended.

These are the five most relevant you should watch out for.

1 Research and preparation are your strongest weapons

As the popular saying states, it is half the battle to be forewarned.

Intense preparation and research about your target customers are vital in order to understand their needs and to pitch exactly in that direction. Therefore, this is one of those methods that will never be outdated.

  • Research your customers,
  • Research their business,
  • Take advantage of social media,
  • Use articles they have published, or
  • Look for information about other companies they engage in business with

All this data can help you better understand your targets and thus adapt your information flexibly towards their needs.

If the target is a business, find who the decision makers are and focus on them.

Furthermore, look for information about the company’s budget to better prepare yourself for the economic approach.

Take a look at your competitors and predict how they might approach your prospects and what their weaknesses and strengths are compared to your business.

Once you have gathered all the necessary information, organize it accordingly so that you have a better overview. The more extensive your homework is, the better grade you will get.

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2 Your prospects on the foreground – your business on the background

Your prospects have to be the center of the presentation at all times.

Your aim is not to make clear why your product or services are great, but why they are great for them.

If you have done your research properly, you should have accumulated enough information to understand the exact needs of your prospects. Use this as the main pillar of your presentation.

Also, it is fundamental to have a clear picture of the buyer’s journey process of the customers.

Are the customers completely aware of their needs, are they already considering options or are they waiting for a last push to take a decision?

sales presentation ideas

This is according to a report by Impact Communications.

To understand which applies for your customer, sales and marketing need to collaborate intensively to generate a presentation that appeals to the prospect.

It is estimated that prospects complete around 57% of the Buyer’s Journey before they even reach the sales department.

Thus, it is imperative for marketing to report on such development to sales and for sales and marketing to coordinate the final presentation that will be addressed towards the potential customer.

Knowledge is power.

Once you have a clear picture of the exact profile of your customer, their needs or problems and how you can help them with this, create content that makes them feel identified.

To not provide boring statistics that apply to the general public, engage with them personally with interesting stories and anecdotes.

Numbers usually get easily forgotten, while stories will leave a mark on the customer’s memory. Click To Tweet

3 Call to action

This is usually the most important moment during your presentation.

A call to action is the final step to incite your prospect towards a purchase.

There are many ways through which this can be done and it always depends on the structure of your presentation.

Naturally, it is also different to call your customers to action on a live presentation, then through a link to your pricing site at an online presentation.

Nonetheless, in each and every case the purpose is to drive your customer towards purchase.

Do not end your presentation with a simple thank you. Click To Tweet

Challenge your prospects, ask a question, invite them to do something, use an applicable quote or even wrap-up with a story.

Just keep in mind that your call to action should cover the following aspects:

  • Short and to the point: Do not bore your viewers to death. A call to action should be efficient and clear. If it is too abstract, you will miss your chance.
  • Must require action: Do not mention just a famous quote that does not require any action from your viewers. Challenge them to choose your product/service as the right one by leaving the ball on their court.
  • Wrap-up your entire presentation: Your call to action should summarize the most important arguments of your presentation. A great way is to close your presentation with the final part of a story that you introduced at the beginning, which shows how all the points you presented are important for your customers.

4 Aim for feedback and referrals

One thing is clear: your sales presentations won’t be perfect from day 1.

It is an extensive learning process along several years.

The best way to get better at it, is to collect as much feedback as possible from your prospects.

  • What did they like?
  • What didn’t they like?
  • Was the presentation too long or too short?
  • Are there any questions left?

Not all pitches are going to be successful and you won’t sell 100% of the times you try, but almost all prospects will be willing to provide you with any constructive criticism on your pitch.

Encouraging your prospects to clear any doubts with questions will also help you understand which information you need to provide more transparently in future presentations.

Furthermore, if you share your presentation through blogs, social media or any other online channels, be sure to follow up on any comments.

In case your presentation was a success and your customers are purchase-ready, do not forget to use the opportunity to ask for referrals.

What other companies or people do your prospects know that might have similar needs? This is a great opportunity to find sales-ready leads.

sales presentation ideas

Thus, referrals will not only help you save research time on acquiring potential prospects, but the ones you acquire will probably be much more likely to purchase.

5 Expand the reach of your sales presentations: Use online channels

Sharing your sales pitch online might not always apply, since many times your presentation is created for a specific client or business.

However, there are also various cases in which the pitches are directed to a more general group of people.

In such a case, it is highly recommended to take advantage of the reach of the internet and share your pitch-deck online, for channels such as social media are believed to have at least 100% higher lead-to-closure rate than outbound marketing activities.

Whether on social media, on your LinkedIn, in specific groups and forums, on blog posts or emails, there are diverse tools that let you share your sales presentation online.

This not only allows your message to reach far more people, but most tools also have smarts statistics with which you can follow the behaviors of leads along the presentation and even capture their contact details.

Your sales and marketing team can put together specific inbound marketing or sales presentations to generate leads online based on specific prospect niches.

This will not only result in automatic leads without a major time investment, but it will also drive much more traffic to your business by taking advantage of the virality of online content.

Just keep in mind the 4 previous points when creating such presentations and leads will start to knock on your door in no time.

12 Sales Presentation Mistakes to Avoid

Now, that you’ve learned some sales presentation ideas, it’s time to know which mistakes to avoid.

1. Too much information on the slides

You do not want to give your prospects too much information on their screens. They are there for a sales presentation and they should be interested in the benefits of what you have, rather than the features or how it works.

2. Too many slides

Presentations that consist of more than 20 slides are usually difficult for people to retain all of the information on their own. Keep it to a minimum, and you’ll be more successful in your presentation.

3. Too much jargon

People do not want to hear about the intricacies of what you have for sale; they just need to know how it will benefit them. So make sure that all of the information is on point and easy-to-understand.

4. Too much movement on the slides

It might be nice to have your presentation come alive with different animations, but it’s better not to distract people from what you’re really saying. Too many movements can take away from the message of why they should buy your products and services.

5. Vague or unclear benefits on slide titles

The title of your presentation should be clear as to what it’s about. If you have a question-and the answer is “yes,” then people will click on it more often than something vague like, “Is this right for me?”

6. Not including the prospect

If you’re going to present a product or service, make it clear why they should want what you’re offering. Do your research beforehand and know the prospect’s background, where they are now with this problem, how much money they have spent trying to fix it-and then show them that there is hope for them.

7. Lack of stories

People like to hear success stories, not just the “features and benefits.” Use case studies from your clients or testimonials from people you’ve helped. You may even want to share a personal story if it relates well with what you’re presenting.

8. Using filler words

Watch out for “ums” and “likes.” They make you sound unprofessional.

9. Lack of enthusiasm

People can tell when someone is excited about what they’re presenting, or are just going through the motions-so if you don’t feel like getting up in front of a crowd, then maybe this isn’t your best option!

10. Apologizing

Don’t apologize for not knowing something, or if you’re going to be a little late. This makes people think that they will also have these issues with your product-so make sure you know everything before getting up in front of the crowd!

11. Lack of handouts

Give your audience some material to take away from the presentation so that they can take notes and go over the material again later.

12. Not enough time allotted for presentation

It may seem like a good idea to cram everything into one presentation, but it’s not! People will leave confused and frustrated, so be sure you have at least 15 minutes per slide in your deck.


Naturally, there is no recipe for the perfect sales presentation ideas. Click To Tweet

Nonetheless, by researching your prospects thoroughly and keeping them always in the foreground you can make sure the content you provide on your presentation will be accurate and effective and will drive your customers towards that purchase decision.

Help them take that jump and remind them to refer you to similar prospects to enhance the possibilities of acquiring more high-quality leads.

Finally share your material with online communities to increase your visibility and brand awareness.

Do you have a pitch coming-up? Does it cover all five points? If not, you know what to do.

Editors Note:

Want to help contribute to future articles? Have data-backed and tactical advice to share? I’d love to hear from you!

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Michael Steinberg
About Author: Michael Steinberg
Head of business development at Beamium, a sales acceleration technology to capture leads through online presentations. MSc in Business Administration and Technology at the Technical University in Munich. Currently focused on SaaS start-ups in the Munich area.