If you’re in sales, then you know that making the sale is all about building relationships. And what better way to build a relationship than by meeting face-to-face? But with post-pandemic travel restrictions, it’s not always possible to meet in person. That’s where video conferencing for sales comes in!

Video conferencing for sales is the perfect solution for reps who want to build stronger relationships with their clients and prospects. It allows you to have a real conversation without having to be in the same room (or even the same country!). Plus, it’s a great way to save time and money on travel costs.

There are plenty of video conferencing solutions out there that offer features that are specifically designed for sales meetings, like screen sharing and recording capabilities. And best of all, they have an easy-to-use interface that anyone can learn quickly.

Video Conferencing for Sales: The Benefits

Video conferencing for sales refers to the use of video technology to connect salespeople with potential or current customers.

This type of conferencing can be used for sales presentations, product demonstrations, or simply to check-in with customers.

By using video conferencing, salespeople can connect with more customers in a shorter amount of time, which can lead to increased sales.

How to Pick the Right Video Conferencing Tool

Choosing the right video conferencing tool for your sales team depends on your specific needs, how much you’re willing to spend, and what kind of features you’re looking for.

As you decide which sales meeting software to use, consider how many people will be attending, what features are the most important, and what kind of events you will be hosting.

Video Conferencing Tools for 2023

The pandemic year of 2020 has made virtual meetings and events necessary. From large conferences and conventions to smaller team and client gatherings, everything has been moved online.

Today, your sales cycle probably takes place entirely over the internet.

Investing in video conferencing tools is worthwhile for businesses of all sizes, especially as more employees are working remotely.

Video conferencing tools have seen a 500% increase in demand since the outbreak of COVID-19.

67% of companies have increased their spending on video conferencing tools in response to the pandemic.

Video conferencing tools are necessary to conduct business and choosing the correct one is important.

While all video conference platforms may have the same features, there are important differences between each platform. Keep reading to find out which one is right for you and your company.

1. Zoom

Zoom is the best video software for people who want to be able to see and hear each other clearly. The free plan is great for small groups, and the paid plans are very affordable, starting at just $14.99 per month per host. Zoom is easy to use and has a lot of features, making it the perfect choice for video conferencing.

There’s no doubt that Zoom was one of the most popular apps of 2020. The platform made it easy to host video conference calls of all sizes, and both the host and guest could join and begin meetings with just one click. Plus, Zoom integrates seamlessly with HubSpot’s CRM.

2. UberConference

Simplicity is the name of the game with UberConference. The interface is straightforward and easy to use, which makes it a great choice for those who want to get up and running quickly without a lot of hassle. The free plan is fairly basic, but paid plans start at just $15 per month per host, which is very reasonable.

UberConference is an easy-to-use video conferencing tool that makes it simple for meeting participants to join calls from anywhere – no downloads required. This makes it an ideal platform for businesses who want to hold remote meetings or conferences without any hassle.

UberConference’s built-in AI technology provides full meeting transcriptions and custom hold music to create a positive user experience.

UberConference’s integration with HubSpot provides a seamless way to schedule video calls directly from your CRM contact records. This tight integration between the two platforms provides a better user experience and helps you stay organized and efficient.

3. GoToMeeting

GoToMeeting is a great option for those who need mobile capability. Plans start at $12 per month per user.

One-click meetings, webinars, and conferences are just a few of the many collaboration tools offered by GoToMeeting. It is easy to use and has a variety of features that make it a great choice for businesses of all sizes.

This platform is perfect for sales and business professionals who need to stay connected while on the go. The mobile interface makes it easy to host and join meetings, without any hassle.

4. Microsoft Teams

Microsoft Teams is a great option for Microsoft Office users. Meeting plans start at $20 per month per user.

If your company primarily relies on using Office, then MS Teams are a good video conference solution.

If you’re looking for a video conferencing tool that will make virtual collaboration possible, Microsoft Teams is a great option. With features like screen sharing, chat functionality, digital whiteboards, and direct integration with your favorite Microsoft Office apps, it has everything you need to stay connected with your team.

5. Google Meet

If you’re a G Suite user, Google Meet is the best video conferencing solution for you. It’s easy to use and has plans starting at just $6 per month per user.

With features like screen sharing, group chat, and voice or video, the user-friendly and secure app, Google Meet is an efficient conferencing tool for businesses who already use G Suite. It offers an easy-to-use interface and a variety of features that make video meetings more productive.

Meetings scheduled with Google Meet are easy to join and integrate directly with Google Calendar – one of the top calendar applications for individuals and businesses.

6. Cisco Webex

Cisco Webex is a great option for enterprise users. The free plan includes features like HD video and audio, screen sharing, and meeting recording. Paid plans start at $13.50 per month per host and include additional features like unlimited cloud storage and support for up to 100 participants.

This web conferencing software from Cisco Systems is an easy-to-use, secure, and reliable platform. It’s ideal for hosting online meetings, conducting webinar presentations, and running large, global-scale, interactive, and immersive events such as live concerts.

Cisco Webex is an excellent choice for businesses that need to support many users and provide remote customer service. The enterprise options are robust and provide everything you need to keep your business running smoothly.

7. Skype

Skype is the best option for easy one-on-one meetings. The price is free, which makes it a great option for those on a budget.

If you’re looking for a comprehensive and user-friendly video conferencing software, Skype is definitely worth considering. With its easy-to-use interface and excellent call quality, Skype is ideal for staying in touch with friends and family members who live far away.

8. Slack

Slack is a great tool for team communication. It’s free to use, with paid plans starting at $6.67 per month per user. Slack is great for keeping track of conversations and files, and it integrates with a lot of other tools that your team might be using.

If you need to have a quick video chat with a colleague, Slack’s video conferencing feature makes it easy to do so without leaving the app. This built-in tool makes it simple to collaborate with team members and get things done quickly.

9. Join.me

Join.me is the best option for those who are looking for a personalized experience. The plans start at $10 per month, making it a great option for those on a budget.

Join.me is the best video conferencing experience because it is personalized. You can create a custom URL, use a custom background, share high-quality audio and video, and one-click share your screen. This makes it easy to connect with others and have a great conversation.

10. Cisco Jabber

Cisco Jabber is a great choice for enterprises that need cross-device communication. It’s very versatile and can be customized to fit your specific needs. The price is reasonable, and Cisco offers excellent customer support.

This powerful communications tool is compatible with a wide variety of devices and operating systems.

Cisco Jabber is the perfect tool for large enterprises that need robust chat and video calling capabilities. This software is compatible with a wide range of devices, including Windows, Mac, Android, and iOS systems.

With Cisco Jabber, you can enjoy clear and concise communication with colleagues or clients no matter where they are in the world.

11. Zoho Meeting

Zoho Meeting is a great option for simple online meetings and webinars. Plans start at $8 per month per host, making it a very affordable option.

Meetings are an important part of business, and with that comes the need for a secure, reliable, and affordable solution. That’s where Zoho comes in. This online platform has a variety of features, such as encrypted meetings and limited access, that keep your information safe and your costs low.

Zoho Meeting is a great way to create instant meetings and keep track of who is coming to your meeting. The built-in RSVP capability ensures that you know exactly who will be attending your meeting.

12. AdobeConnect

Adobe Connect is a great option for creative businesses and Adobe Creative Suite users. The plans start at $50 per month, making it a very affordable option.

For large meetings, breakout sessions, and for teams to collaborate, consider a virtual platform like Adobe Connect.

This platform has professional audio and video recording and editing tools that make it easy to share high-quality recordings.

13. Krisp

Sleek and efficient, Krisp’s meeting assistant stands out as a user-friendly solution in the realm of video conferencing tools. Its interface is designed for ease of use, making it an ideal choice for individuals and businesses seeking hassle-free meeting setups. 

One of the standout features of Krisp is its utilization of AI technology. This innovation enables the tool to provide comprehensive meeting transcriptions and enhances the overall user experience during calls. This AI meeting assistant simplifies the process of connecting meeting participants, allowing them to join calls from any location without the need for cumbersome downloads or installations. This accessibility makes it particularly appealing for businesses looking to conduct seamless remote meetings or conferences without any technological barriers.

5 Top Benefits of Video Conferencing

B2B customers often have plenty of questions before deciding to make a purchase. If this happens, they may request a call with you.

Or it could also be a salesperson who asks for their phone number.

Regardless, making video calls for prospecting may be more effective for sales teams.

Video conferencing is quickly becoming the new norm for B2B sales communication. There are a ton of reasons why it’s better to video chat than talk on the phone.

1. Video Calls Make a Long-Lasting Connection

A video chat is a meeting between two or more people who have the option of turning on the camera. If they do, they can both see each other, observe their facial expressions, and hear them in real-time.

This may seem like a small detail, but it gives the participants the impression that they’re actually meeting with you in person. That can be important in sales.

Trust matters. People buy from those they trust and like.

Meeting someone in person, as opposed to just talking to them on the phone, helps build stronger relationships. People tend to believe that they know more about the person they meet than if they just spoke to them over the phone.

They learn much more about a person than they would from just hearing their voice. So, their connection is much stronger than it would be from just talking on the phone.

2. Video Calls Enable Non-Verbal Communication

Phone calls focus only on speech communication. We pick up on things like tone, word choice, and sentence length, but not much else.

However, video conferences allow us the opportunity to observe all the non-verbal clues that help us read people such as posture, body language, and hand gestures.

Why is nonverbal communication so important in sales? Because it can make you more convincing.

3. Video Calls Make it Easy to Empathize

Since we have all those small, yet significant, details such as voice tone and facial expression, we are likely to feel more empathy for the people on the other end of the phone.

They become more than just voices on the other end of the phone.

Since we can communicate with them through video chat, we feel that we’re closer to them than if we were just calling them. And, above all, we humanize the experience.

They are human beings with feelings and thoughts.

4. Video Calls Allow for More Engagement During Conversation

Salespeople often complain about Zoom fatigue, but if you’re the one talking, you can make sure the buyer is focused on you and what you’re saying.

When you’re on a video call with someone, it’s important to make sure that you’re both looking at the same thing on the screen. By asking questions and observing body language, you can get a good sense of how the other person feels about the offer.

5. Video Calls Are Easy To Integrate with Sales Tools

While phone calls are great for quickly communicating with people, they’re not always the best for looking at the same information. For example, if you’re presenting a slideshow, then, it’s not guaranteed that your audience is looking at the same slides as you.

You can integrate video with all of your other marketing channels such as presentations, websites, and apps so the people you are speaking to can see the same things. All this can be done with just one app.

How Do You Sell Video Conferencing?

There are a few ways to sell video conferencing software:

  1. Stress the importance of face-to-face communication and the benefits of being able to see nonverbal cues.
  2. Emphasize that video conferencing can save time and money by eliminating the need for travel.
  3. Stress the importance of being able to connect with people in different locations in real-time.
  4. Highlight the features and capabilities of the video conferencing system, such as HD quality, screen sharing, and recording capabilities.
  5. Demonstrate how easy it is to use the system.

What are the Types of Video Conferencing?

  1. Web conferencing
  2. Teleconferencing
  3. Videoconferencing
  4. Webcasting
  5. Distance education

What is the Most Popular Video Conferencing Solution for Business?

The most popular video conferencing solution for business is Skype. Skype is free, easy-to-use software that allows users to make voice and video calls over the internet. Skype has over 300 million users and is available in 28 languages.


When it comes to choosing the best software for video conferencing for sales, it depends on your business needs and how much budget you have available. As you decide what video conferencing software to use, consider what features you need, how many people will be using it, and what kind of meeting you’ll be hosting.

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Editors Note:

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Justin McGill
About Author: Justin McGill
This post was generated for LeadFuze and attributed to Justin McGill, the Founder of LeadFuze.