I’m about to share 3 proven lead generation techniques that will skyrocket your database from 20,000 to 100,000. It doesn’t matter what type of business you are in or the size of your company; these tactics can be applied successfully. Let’s know more about the 3 lead generation techniques that boosted sales for life’s pipeline by 400%.


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following:Ā 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. šŸ˜€

Growing Online Leads Is Easier Said Than Done

The problem is that most marketing campaigns are focused on existing buyers. They lack the ability to grow new prospects in their pipeline.

The best way in the lead generation techniques is to attract new leads is by using social media and sharing insights on LinkedIn, Twitter, Facebook, and email.

With all the noise in today’s environment, it can be difficult to figure out how to generate quality leads.

We’ve learned a few techniques that work really well for online lead generation.

Lead Generation Techniques 1: Operation Land Grab

Gold Rush prospectors went westward to stake a claim for new land. They captured the land by working hard, not spending money.

It’s like having land of leads that you want to get into your pipeline, but there are companies in the industry who have more than what they need and can share some with you. All it takes is for them to decide if they’ll give up their excess supply.

When you have a high volume of insights, it will be easier to come up with a schedule that drives their leads into your sales pipeline.

Here’s how an online lead guest blogging system works:

  • To find potential leads, make a list of websites that might be interested in what you offer.
  • Contact these lead owners about their guest blogging schedules. The information is needed for a comprehensive article on this topic.
  • Create a content calendar just for the social media campaign.
  • The Insights Committee should be notified in advance of any calendar changes, and it needs to know about the volume demands that are coming up.
  • The Insights Committee needs to be on schedule in order for guest blogs to come out.
  • Make sure to include a call-to-action at the end of every blog post.

Be sure to keep in mind that insights, like blogs, are consumed by people who have already read them. Don’t expect your blog post to be shared with anyone else.

The key to this lead generation technique is the way you capture that cross leads in your Market Automation system.

Lead Generation Techniques 2: Event Lead Exchanges

The content isn’t the only thing that makes webinars a good lead generation tool. It’s about how to present it.

Webinars are good, but they’re not very effective without guest panelists and promotional partners.

The panelist will be speaking at the event, and they’ll have a responsibility to promote it. If you’ve chosen your panelists correctly, their participation should bring in high volumes of new leads.

But often forgotten are promotional partners for events. These work like sponsors, but you trade leads instead of money.

3 Best Habits For Event Exchanges

  • Offer panelists and promotional partners special packages to encourage them.
  • Before posting to social media, emailing, or any other form of communication with customers, make sure you have a plan.
  • Outline who you want to bring in for the event.

We’ll negotiate the rate at which we trade leads with our promotional partners, starting out at 1:1 and scaling up to 5:1 for virtual summits where there are thousands of new leads generated.

Every time a promotional partner sends you new leads, they will be matched with an equally valuable lead of yours. This is the ultimate form of competition.

Suddenly, for larger webinars and virtual summits, it’s an easy way to add new potential buyers into your CRM system.

Within a few weeks or months, those ICPs will become Marketing- and Sales Qualified Leads.

This is the perfect way to find new leads for your Sales Development Representatives (SDRs), who will then qualify them.

Lead Generation Techniques 3: Re-Purpose Your Top Content

HubSpot has some great analytics from the blog it runs.

92% of their blog posts are over 30 days old, which means they’ve generated the bulk of their leads from just 0.5% of all blogs published on that site!

That doesn’t mean you can forget about creating new insights. You need to do more research on SEO and data analysis.

Once you’ve established this baseline, you might find that 80% of their consumption and conversion come from 20% of the insights.

Here are steps you can do to help boost your Re-purpose & Recycle system:

  • Find the blogs, eBooks, infographics that are popular based on SEO.
  • Use Google Analytics to find popular keywords in your industry. Do you have a chance of increasing SEO by adding new words?
  • Try to include some of the following: Call to action bold H1 headlines that perform better in Google.
  • I need to update my stats, stories, images, and metadata so that I have fresh insight.
  • I changed the call to action on my website, and it had a positive impact.
  • Publish this article today.

Once you introduce a new product, people will gravitate to it.

We want to make sure we have a diverse group of insights, so our team gathers the data and ensures its mixed up.

  • I want to make sure that my posts are reaching the most people possible.
  • Businesses are encouraged to focus on lead generation and to do so by measuring their conversion rates.
  • To avoid making our product line too predictable, we need to make sure that not only books but also other types of products are being released on a regular basis.

Take-Aways:

  • Guest blogging is a great way to get in front of new audiences, and it can lead to all sorts of opportunities.
  • Cross-promoting events and lead exchanges are more powerful than ever before. Find the right partners that can provide value to each other, and success will follow.
  • A study on Ahrefs reveals that old content is your biggest untapped goldmine! Check it out for yourself at http:ahref.comblog-post.

Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following:Ā 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. šŸ˜€

Editors Note:

Want to help contribute to future articles? Have data-backed and tactical advice to share? Iā€™d love to hear from you!

We have over 60,000 monthly readers that would love to see it! Contact us and let's discuss your ideas!

Justin McGill
About Author: Justin McGill
Justin McGill is the Founder of LeadFuze - a lead generation platform that discovers new leads for you automatically. Get 25 leads free.