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Split Testing

Split Testing: 3 Awesome Benefits of A/B Split Testing Cold Email

There’s no reason why you shouldn’t be split testing every single cold email you send. Cold email templates save you the time you’d otherwise spend …

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6 Cold Email Campaign Components You Should Learn

What is a Cold Email Campaign A cold email campaign is a series of personalized emails sent to the “inbox” of an individual with business-related …

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aida model

How to Use the AIDA Model in Your Sales Copy

There are plenty of copywriting models out there, but one that’s stood the test of time is AIDA – attention, interest, desire, and action. Here’s …

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sales email template

7 Copywriting Principles to Test in Campaigns (+ Sales Email Template)

Here are 7 copywriting principles and a sales email template for each. Use these to test and improve your outreach. The typical business professional receives …

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