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aida model

How to Use the AIDA Model in Your Sales Copy

There are plenty of copywriting models out there, but one that’s stood the test of time is AIDA – attention, interest, desire, and action. Here’s …


The 6 Elements Of A Good Cold Email Campaign

With any endeavor, you have two choices: leave things to chance, or make plans. But leaving things to chance probably won’t give you the outcome …

sales email template

7 Copywriting Principles to Test in Campaigns (+ Sales Email Template)

Here are 7 copywriting principles and a sales email template for each. Use these to test and improve your outreach. The typical business professional receives …

Split Testing

Split Testing: How to A/B Test Cold Sales Email Templates

There’s no reason why you shouldn’t be split testing every single cold email you send. Cold email templates save you the time you’d otherwise spend …