When it comes to sales cold email outreach, many people confuse this with SPAM (you can read this post which explains why it isn’t). Your prospective customers will most likely feel this way about it too since they receive so much of it that is done incorrectly.
Imagine your prospective customer just received an email from your competitor out of the blue. You are about to send them your email. You have to ask yourself, “how will my email stand out?”
Before I get to the details, here’s an example of a sales cold email I have recently been sending:
Short and to the point. Might seem obvious, but there are a number of little factors that went into an email like that.