I never thought I would be in business development. It wasn’t a field that I had ever considered, but when I was laid off from my corporate job, I decided to give it a try. And you know what? I’m really good at it!

Sales skills, business intelligence skills, and the ability to ask for the business are essential for any job in business development. If you’re thinking about making a career change, this might be the perfect role for you.

Business Development

The term “business development” refers to activities undertaken by a company to identify and pursue opportunities to generate new business. This may involve developing new products or services, entering new markets, or expanding the customer base for existing products or services. Business development activities can be either internal or external to the company.

The main goal of business development is to increase a company’s value by developing strong relationships, markets, and customers. It’s the business developer’s responsibility to grow the business.

No matter the industry, the goal is to achieve success each day through different tasks and strategies, but the end goal is always the same.

While a bachelor’s degree is not always required, many positions do require experience in a sales and marketing role.

Building skills in business development can help you be successful in this field.

Skills For Successful Business development

If you want to become a competitive candidate for a Business Development position, there are some skills that you should work on. If you set goals for yourself, you can improve those skills.

Here are a few of the skills that recruiters and hiring managers look for in candidates:

1. Sales skills

While a Business Development role and a Sales Role are different, they do share a few similarities. Basic selling skills are helpful for this role.

A business development professional must be able to both identify and reach out to potential customers or business partners. They must also be able to communicate the benefits of a mutually beneficial partnership.

This may involve tasks like reaching out to possible partners, and proposing a mutually beneficial partnership.

While acquiring new customers is important for growing your business, it’s equally important to filter out potential customers who aren’t a good fit.

Without the ability to accurately qualify potential customers, it would be very difficult to develop any new business.

Reaching out to customers Building relationships with customers Closing deals Sales skills are critical for anyone in a customer-facing role. They involve the ability to manage the sales process from start to finish, including qualifying leads, reaching out to customers, building relationships, and closing deals. Strong sales skills can help you increase revenue, improve customer satisfaction, and boost your career.

As a business development representative, you will be working with sales team members to qualify and progress leads into the sales pipeline. You will need to be an excellent salesperson in order to succeed in this position.

After the handoff, the sales team will provide a demonstration of the product, negotiate pricing, and close the deal.

While a Business Development professional may be responsible for generating new sales opportunities for a company, the Sales team is responsible for closing those deals.

2. Communication skills

If you want to be successful in business development, you need to have strong skills to communicate effectively.

A business developer needs to be confident and clear when communicating, and also be able to listen to the concerns of their clients.

As a Business Development Executive, your duties involve making phone calls to potential clients, building relationships, and sharing information with those involved with the company. You play an important part in the success of a business, and your contributions help the company grow.

A business development representative is responsible for finding and qualifying new sales opportunities. They may not close deals, but they are responsible for maintaining relationships with clients, and for generating and following up on potential new business.

To succeed at negotiating, you need to think outside the box, be empathetic, and be able to clearly communicate your needs. Above all, your negotiation skills should be authentic and considerate.

Practice your presentations, and your pitch, to gain confidence.

3. Marketing skills

In many businesses, the sales and marketing departments may overlap.

A business development professional must understand how marketing works and apply it to their day-to-day work.

At the end of the day, both marketers and sales representatives want the same thing: growth. However, the methods they use to achieve that goal may be very different.

Small businesses may not have the budget to hire a full-time marketing team, so some of the tasks could be assigned to a Business Development Manager.

Some of the tasks that need to be completed in order to expand a brand’s reach and acquire new customers are finding new ways to promote a product and reaching more potential customers.

Business development professionals need to be effective in communication, especially in terms of promoting a brand to a wide audience.

4. Business intelligence skills

Gathering and interpreting data is integral to the sales process. By analyzing trends, you can gain a better understanding of your target market. This, in turn, allows you to craft more effective sales pitches.

One activity that is part of business intelligence is collecting and analyzing data.

Understanding important data such as market size, changes, and which marketing methods work best with certain types of clients can help business developers better focus their marketing efforts.

To learn this skill, start by doing market research. This will help you gather data about your target audiences, which will help you learn what types of marketing campaigns work best with certain segments.

5. ROI and data analysis skills

The Business Development Executive must have the ability to accurately measure the success of their sales investments.

The type of information you track will depend on your industry, the product or service you’re selling, and your sales team’s process.

Common metrics used to measure the success of a sales team include the total revenue generated, the amount of business brought in through partnership and other channels and the sales pipelines and the influence of that department on that.

If you want to succeed in a managerial position, it’s essential to have solid data-analysis and presentation abilities. Being able to demonstrate your company’s progress, and tracking your improvements, can make or break your chances of promotion.

6. Project management skills

Developing a business is a complex project. To be successful, you must manage it closely. Some skills are needed for business development.

These skills include being able to lead and manage teams, being aware of and managing risks, and being well-organized.

Leading a team of people requires a lot of skills, including the ability to support others, resolve conflict and evaluate their performance.

The same skills that make you a good business development professional will also make you successful.

The purpose of business development is to help a company grow in a more planned and strategic manner than it did when it was first starting out.

As businesses grow and develop, they may need specific skills to help them reach their potential. Business development managers can play a key role in helping to identify and develop those skills.

If you’re interested in a career in sales, it’s important to identify the key skills that you’ll need to succeed. These skills are what will help you succeed.

How Is Business Development Different to Sales?

The purpose of your sales force is to enlarge the customer base by finding and enticing new customers. Sales might be generated through cold calls, e-mailing, or networking.

The success of your sales team is based on their ability to generate new leads and convert them into customers.

Business Development, however, is a much broader term that encompasses every aspect of your business.

Hiring a consultant can be a great way to identify how to reduce your business’s costs. Or, it can help you come up with a solid business plan for entering new markets or promoting new products.

9 Ways To Improve Your Business Development Strategies

1. Know your competition.

Business Development can be great for your business, but can also be very time consuming.

It typically takes a lot of focus and determination, but doing it right can pay huge dividends. Doing it incorrectly can be disheartening.

It’s one thing to know your rival, but you should also know what they offer so you can properly compare yourself to them.

Don’t let the competition define what you can and can’t do. Instead, take a step back and figure out what makes you different. What makes you stand out? Let that shine in everything you do.

You should focus on differentiation to make your business stand out. This can be a powerful tool for business development.

2. Add value and build trust.

Rather than focusing on getting customers’ wallets, focus on getting them to like you. By adding value to every customer interaction, you can grow your business.

We can add value in every relationship with both prospective and existing clients by providing them with information, acting as a trusted advisor, and by always providing white-glove customer service. We’re known for the great service we provide, which helps us build strong relationships.

This approach not only establishes trust, but also saves valuable time.

As marketing guru, and bestselling author, Seth Godin writes in his 2008 book, “Tribes: We need you to lead us,” people aren’t likely to believe what you say. Instead, they’re more likely to believe you if you show something to them.

Your public image and your actions can shape how others perceive you.

3. Use testimonials wisely.

Here are a few tips on using customer or client testimonial: 1. Make sure they are from a credible source. 2. Don’t use too many of them. 3. Focus on the benefits you provide.

For instance, it’s more effective to tailor the testimonial to the specific audience you’re targeting.

If you’re working with a medium-sized business, it’s helpful to cite other medium-sized businesses you’ve worked with. This shows them that you’ve been successful with other businesses in their situation and that you’ll be able to help them as well.

This takes advantage of the “Consensus” principle, or social proof, where we tend to trust information from people who are like us.

Don’t go overboard with the number of client endorsements. It may look like you’re tooting your own horn.

Only ask for and use genuine, enthusiastic client feedback. This will make it more likely that your prospective clients will trust your claims and feel confident in working with you.

4. Keep an eye on online reviews.

Potential customers often read reviews of local businesses before deciding whether to patronize them.

A 2021 survey by Bright Local (based upon the opinions of 1,124 U.S. residents) found that 77% of respondents always or regularly read reviews of businesses when researching local services.

Google Alerts and content monitoring services are great tools to help you track online reviews and respond when necessary. This shows that you care about your business and the people who use your services or products.

A caring attitude is essential for creating goodwill and attracting new business.

5. Ask for the business.

When can we get started on this project?

What would it take to get started? I’d love to do business with you and feel confident that I can add value to your business.

It’s a refreshing way to approach prospective clients. What’s more, it gives them the chance to say no.

It’s always good to know where your prospects stand. This way, you can focus your time and energy on the best potential customers.

6. Pay attention to your website.

If your site looks dated, visitors may assume your business is as well. A website that looks old and tired can be detrimental to your brand.

In this digital age, it’s vital that your business has an attractive, well-designed, and user-friendly company website.

If your website looks tired and outdated, it’s likely you’ll miss out on potential business opportunities. One way to combat this is by adding a video that showcases your work.

Your site won’t succeed if it only provides basic information about who you are and your list of products and services. Instead, you need to create engaging and compelling content that is designed to engage your target audience and drive sales.

If you want to keep your website visitors engaged, consider rewarding them with free resources, information, knowledge, and tools that will help them succeed. This way, they will have plenty of reasons to come back to your site and share your content with others.

Don’t make it difficult for your site visitors to share your content with their peers. Eliminate any forms or popups that may get in the way of them sharing your content.

This is a great way to passively develop your business and potentially earn some rewards without spending any money.

7. Don’t let relationships go cold.

Customer retention is important. Showing your appreciation and keeping them engaged with your brand can help your business grow.

Keep in touch with your loyal clients.

There are many ways to keep in touch with customers. One way is to keep tabs on what’s being said about them online, so you can respond accordingly.

Regular communication with your customers is important. Sharing useful information with them and showing them that you value their business is a great way to keep them happy. Sending them personalized messages on special days, such as their birthday or anniversary, is another way to make them feel valued.

Make sure to stay active on your clients’ social media pages, and show your support by liking and commenting on their posts. A little interaction goes a long way in maintaining strong relationships!

Maintaining contact with clients is key to keeping them engaged. Try connecting with them once a quarter.

Another way to interact with your customers is by starting your own social media accounts.

8. Beat your competitors to the punch.

As a vendor, it’s important to be responsive to buyers in order to win their business. Inertia can work against you, so it’s important to be quick in your responses.

Your team should know that all team members are responsible for new business so that clients receive quick responses. Being fast is often what separates winners from losers.

9. Sharpen your business development skills.

There are plenty of ways for business leaders to develop their skills when it comes to developing business. These options include online classes, webinar, and seminar.

To learn about business, you might take classes, use an app, or join a group.


If you’re looking for a new career path that combines sales skills, business intelligence, and the ability to ask for the business, then business development might be the perfect fit for you. Give it a try today!

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Justin McGill
About Author: Justin McGill
This post was generated for LeadFuze and attributed to Justin McGill, the Founder of LeadFuze.