I remember when I was first starting out in sales, my manager would hold a daily sales meeting with the entire team. At first, I thought it was a bit much – why did we need to meet every day? Surely once a week or even once a month would suffice. But I soon realized that the benefits of having a daily sales meeting far outweighed any initial skepticism I had.

If you’re thinking about implementing daily sales meetings in your own organization, here are some benefits to keep in mind:

Daily Sales Meeting

The daily sales meeting is a meeting that is held every day in order to discuss the sales of the day. This meeting is important in order to ensure that the sales team is on track and to identify any areas that need improvement.

What’s a Sales Huddle?

A daily or weekly, short, and concise, team or group discussion, where the team discuss goals, challenges, and successes.

A Sales Huddle is a team meeting held by sales managers where the entire team gets together to review their successes and failures, and to plan out future strategies.

It’s completely different from conventional meetings, which usually last hours without achieving much. There’s little chit-chat or discussion, and the meeting is usually focused on one topic.

A daily morning meeting with your sales staff is a great way to make sure everyone is on the same page and understands how each prospect responds to various approaches.

The daily or weekly meeting is an opportunity for sales people to learn from each other. By understanding which approaches work best with different customers, the salesperson can tailor their sales pitch. Any complaints or issues with the product can also be addressed quickly. This leads to higher sales and greater accountability among the staff.

The daily or weekly meeting for the sales staff is a great way to share knowledge, discuss problems, and come up with solutions. The meetings also help to create accountability for the staff, which motivates them to do better.

There’s nothing that will incentivize the sales team to work harder once they know their performance will be monitored and measured.

A productive sales team meeting should start and finish promptly. No one person should dominate, but everyone should celebrate their successes. All members of the team should participate in the discussion, and any criticisms should be handled privately.

No sales team can operate effectively without strong communication between their departments.

This will require regular meetings with the relevant parties so that the overall goal can be met.

How often should you conduct a sales huddle?

How often should you follow up? That really depends on you and your team. One thing’s for sure though: You should stick to a regular schedule for following up.

Define the structure of your sales process.

The frequency of your sales team huddles will depend on the size and needs of your team. If you have a large team, you might want to consider doing huddles more often so that everyone has a chance to be heard. You might also want to do huddles more often if you’re introducing a new product or initiative, or if you’re going through a particularly busy period.

The guiding principles for successful sales team meetings should be ensuring your sales reps are engaged, interested, and looking forward to them. If they aren’t, then it might be time to scale back the frequency of your meetings and shorten them if necessary.

Best time to huddle?

Huddle up first thing in the morning to get the team ready for their busy day.

Doing daily morning huddles can help your sales reps stay on time. Having a routine and structure in place can help them get into their right frame of mind. This can improve their overall sales performance.

When you give your team a daily routine and structure, they are more likely to perform at a consistent high level. This is because they will be in a positive frame of mind to do so.

If you’re looking to give your reps a boost in the afternoon, consider holding a huddle. After lunch is typically when energy levels start to dip, so a short meeting can help get everyone back on track. Plus, it’s a great opportunity to check in on progress and see if anyone needs help with anything.

If your team gets the best results at contacting people at specific times, you may want to avoid interrupting them.

If your sales reps are the busiest between 1pm and 3pm, then don’t schedule a sales meeting during this time.

How long should your sales huddles be?

The short answer to that is just a bit shorter that what you’d like it to be.

Your sales team should love the daily or weekly (depending on how often you do them) meetings that are called a “huddle” or “stand-up meetings” or “daily sales scrum”.

A line is a more appropriate analogy for a sales team’s meeting. A team should be fired up and ready to take on the world, not sitting around the table eating donuts and drinking coffee.


Holding a 15-30 minute meeting once a week is plenty. However, if you hold meetings more often, keep them to 5-15 minutes and no more than 30. For a weekly, 15-30-minute session is more than enough.

If you’re looking to have just 15 to 30 minutes of a sales team meeting each week, 15 to 30 should be enough time.

A “huddle” is a short, informal meeting with your sales team.

A sales team meeting should be an event where your entire team is emotionally invested. Make sure that your sales reps don’t view the meetings as useless.

Daily Huddle Best Practices 

To keep the huddle on time, each person should only speak for about one minute. Larger issues can be saved for other meetings.

It is important to keep the daily huddle on time. This way, each person on your team only has to speak for about one minute combined. Larger issues can be saved for other meetings where they will get the attention they deserve.

Other issues can be discussed at another time, but larger problems should be reserved for other meetings with more participants.

At Daily Huddle, we believe that every issue deserves the attention it deserves. That’s why we save larger issues for other meetings where they can get the full focus they need.

Be prepared with business updates before the huddle starts. This includes knowing what everyone else is working on and being able to provide updates on your own work.Be respectful of everyone’s time by keeping huddles short and focused.

Small teams should spend about the same amount of time on each of the 3 steps above.

In large sales teams, it is much more efficient to have a team leader give an update than for each individual salesperson. This will keep the meeting under 15 minutes and will ensure that everyone stays on topic.

In small, agile team, your standup meetings will likely be shorter than in larger, more bureaucratic organizations. Spend equal time discussing what everyone is working on, what obstacles are in the way, and any impediments.

Start on time and end on time. This helps to keep the meeting focused and keeps everyone from getting too antsy.Make sure everyone has a chance to speak. This helps to ensure that everyone is on the same page and that nobody feels left out.Keep it positive! The whole point of the huddle is to build team morale and keep everyone moving forward.

When you have your huddle meetings, stand up instead of sitting down. This will help to keep the meeting moving quickly.

If you have remote team members, set up a conference call for them prior to the meeting so that you don’t waste time during the meeting dealing with technical issues.

The meeting should be short – no more than 10 minutes.Everyone needs to be prepared. This means that everyone should know what they are going to say before the meeting starts.The huddle is not a forum for debate. It is a time to share information and make sure that everyone is on the same page.

The person responsible for running the meeting needs to be disciplined in order to keep the huddle on time. This may or may not be the CEO.

This person is responsible for moving topics that need more discussion ‘offline’ so that the huddle can stay on time.

Who should conduct the sales huddle?

Obviously, you, the Sales Manager.

If you’re reading this, then there’s a good chance you’re a sales manager, team manager, or executive that is involved in sales.

When one of your sales reps starts going off on a tangent or dives too deep into a particular subject, it’s your responsibility to step in and moderate. Tell them: “You’re making a great point, and I think this deserves its own discussion.

“You’re making a great point, and I think this deserves its own discussion. Let’s add it as one of the sales meeting agenda items (or discuss it 1-on-1), and for the sake of time, let’s move on so we can wrap up this huddle on time.”

What should be discussed in a sales meeting?

A sales meeting should discuss the company’s sales goals, objectives, and strategies. It should also review the previous month’s sales figures and discuss any areas that need improvement. Additionally, the meeting should cover any new products or services that the company is offering, as well as any promotions or discounts that are currently available.

How do you run a daily sales huddle?

A daily sales huddle is a short, daily meeting where the sales team comes together to discuss their progress and any challenges they are facing. The huddle should be led by the sales manager and last no more than 15 minutes.

During the huddle, each member of the team should share their top priority for the day and their number one goal. The team should also discuss any new leads or opportunities, as well as any challenges that need to be overcome.

What makes good sales meeting?

A good sales meeting is typically one that is well-organized and has a clear purpose. The agenda for the meeting should be distributed in advance, and the meeting should start and end on time. The discussion should be focused on achieving the objectives of the meeting, and all attendees should be encouraged to participate.


Overall, there are many benefits to holding daily sales meetings. They can help improve communication and collaboration within a team, keep everyone up-to-date on the latest strategies and techniques, and create an environment of accountability. If you’re thinking about implementing every day sales meetings in your own organization, keep these benefits in mind.

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Justin McGill
About Author: Justin McGill
This post was generated for LeadFuze and attributed to Justin McGill, the Founder of LeadFuze.