Grey Areas Around the New Data Privacy Regulation in GPDR For Marketers Training

Sales Hacker highlighted GDPR for marketers training in their predictions. It was a key component.

This article talks about what the GDPR is, and some of its pros and cons.

Before we start, lets clear up a few things.

On May 25th of this year, doing what you did last day may put your company out of compliance with GDPR.

You might be thinking, I am based in (insert US city here) and this doesnt apply to me. Unfortunately, it does.

Lets take a look at what GDPR means for people outside of the EU.

The EU is not going to be lenient about these violations. They can give you a lot of fines.

Not quite.

The person in my organization who’s responsible for this is likely on top of it, but I should make sure.

Under the GDPR for marketers training, companies that send emails to people who have already opted out of receiving them can be fined up to 20 million.

Gartner reported that only half of the organizations impacted will be compliant by year-end. Our research shows this number should drop to about a quarter.


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Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀

The Good of GDPR For Marketers Training

The GDPR puts the rights of consumers over those of businesses. We expect many countries to follow this lead, and when international companies cant decide who is subject to the regulation, it will be broadly adopted.

With the latest Equifax disaster making headlines and exposing more information, we may even see similar regulations in America.

The GDPR is designed to protect consumer data and deter businesses from stealing, misusing or neglecting it.

The General Data Protection Regulation (GDPR) is a European Union law that replaces the old and optional 1995 Directive on data protection.

As the CEO, I’m not sure this will help your existing sales and marketing process.

The Bad of GDPR For MarketTraining

The GDPR considers any data that can be traced back to an identifiable person as personal information, including the following:

  • Name
  • Contact information for individuals and companies
  • Employee information
  • Answered survey forms
  • Biometric data
  • Location data
  • Online footprints can be a valuable tool for companies to use when looking at new hires. They provide clues about the potential candidate’s web browsing habits and interests.
  • Social media posts
  • Sensitive personal information (racial and ethnic data, sexual orientation, health data, social security numbersinformation, tax info.

Under the GDPR for marketers training, consent forms are now much stronger and using personal data gathered without consent puts you on a risky footing. For example, collecting 3rd party data sources has become more difficult and may be banned in many cases.

Companies will have to balance the regulations set by EU privacy organizations with what users consent. If they don’t meet those requirements, then companies can only rely on what their customers give them.

When it comes to consent in the GDPR for marketers training, users are unlikely to want to click “yes” for every single use of their data. There is a lot more complexity involved with giving out that kind of consent because each time they give away information about themselves, the user has had no choice but to say yes or not.

In the GDPR for marketers training, it is not just the consent form that needs to be considered when thinking about diversity.

After a data subject is successfully opted-in, they’ll be able to manage their information across many systems that store it.

Data can be stored in many places, which makes it hard for sales and marketing teams to know what data is available.

The Grey of GDPR For Marketers Training

Outbound sales are a big concern for many people, and it’s not surprising because outbound marketing has grown exponentially in the last decade.

It’s not clear how businesses that need to conduct marketing and outbound sales will be able to balance the needs of data subjects with their privacy rights. What is certain, though, is that many common business practices like the widespread sharing of personal data with third parties won’t be allowed anymore.

The solutions will involve:

  • A new focus on customer service and direct communication with customers.
  • Companies should be able to handle the data they use in targeting customers more effectively, which would result in better quality leads and a trusting relationship with potential clients. The article is about how companies are trying to diversify their workforce by hiring people of different backgrounds ethnicities. The paraphrase talks about diversity initiatives at workplaces, specifically during the hiring process (i.e., when you’re interviewing candidates).
  • If customers feel like they can trust you and the company, they may be more willing to provide personal information.

The GDPR requires that if a company wants to make contact with someone who has given no consent, they must give them the option of refusing it.

processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

The meaning of this is really difficult to determine.

Until we have a clear understanding of the balance between business and personal privacy, it’s hard to tell if marketing will be successful.

However, it is important to make sure that the organization has a system in place for identifying and separating individuals who have consented from those who haven’t.


Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀
Editors Note:

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Justin McGill
About Author: Justin McGill
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