Where are the Best Sales People? With how many countries they have customers in? How many sales people in the United States are closers? Have you start to wonder what it’s like for them.

How do salespeople around the world differ from one another?

We started looking into it and found out that the best sales nation in the world is It’s a small country but they have an extremely high turnover rate.

When we looked at the data, it became clear that sometimes numbers can be misleading. For example, Americans dont close as many deals as other countries do but when you look closely at the data and see how much effort is put into closing a deal by all teams involved in making an offer to someone.

We had to take out any data that was not relevant, like outliers. We looked at the different conversion rates and length of time it took people in various countries to convert.

In this article, I’ll show you how people sell all over the world and we’ll have answers to the “How many sales people in the united states?” question.


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LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀

South Africans are the best closers (but its not the whole narrative)

The best indicator of sales skills is conversion rate. The top 5 countries for this are South Africa, Brazil, Chile, Denmark and Sweden.

The worst close rates are in the United States, Switzerland, Poland, Canada and Russia. It turns out that Americans who invented selling as we know it have some of the lowest conversion rates.

To figure out what was going on, we looked at different metrics to see if the pattern would emerge.

Brazilians Say YES Quickest

We included the time it takes to close deals as one of the criteria for identifying which country has better salespeople.

The three countries with the quickest conversion rates are Brazil, South Africa and Chile. The developing world follows closely behind them, including Mexico, Russia Colombia and India.

Other countries that are slow to close out of the markets include Australia, Canada and Holland. The Dutch were great traders throughout history so it’s not surprising they’re slower than most.

So far, our initial assumptions about who is the best and worst seem to be wrong.

Spain’s Salespeople Have the ‘Magic Touch’

Finally, some sales managers argue that the best indicator of a good salesman is how many activities they complete for each deal. The more time you spend with one potential customer, the less time you have left to work on others.

Salespeople in some countries need many more touch points to get a sale than those working elsewhere.

The salespeople in the US and UK are at the end of this list, but it could be because there is more competition for attention. Buyers have many choices so they take longer to make decisions.

What Does All of This Mean?

We found that any sales success indicator like pay, commissions or bonuses is misleading when viewed in isolation.

If you just look at one country, then it would be a mistake to say that they are the best in sales.

The countries that converted the most sales were also quickest (except Russia).

We found that in general, there’s a correlation between

Countries with high conversion rates are getting more deals closed faster than countries that don’t convert as well.

Countries with the highest conversion rates have sales cycles that are fastest and require fewest activities to complete each deal. Article: Certain businesses, such as restaurants or retail stores, may need more help in areas where turnover is high.

Is this diversity in the workplace or just a difference between companies?

The correlation between the two are not so strong that you could say one is causing the other.

The Big Reveal – How Difficult is It to Be a Salesperson Throughout the World?

South Africa, Brazil and Chile have the easiest conditions for Pipedrive users. The US, Canada and to some extent the UK, Australia and France are more difficult due to slower conversion rates with lots of activities per deal.

What This Means for You and Your Team in General

And the conclusion is that there really isnt a best sales nation. It all depends on your strategy and what you want to get out of it.

The first thing to do is take into account the cultural and historical background of a person, as this can be an important factor in their decision-making process.

The second is more important. Obviously, many of you already know this information and it will not make a difference in your day-to-day work

  • When you are selling to people in the US, it is more likely that they will say NO and require a lot of sales activities before closing deals. If you can adjust well to different circumstances, try changing your rhythm so maybe you’ll be more successful.

When youre selling in the US, it is likely that people will say no and you’ll have to do a lot of sales activities for every deal. If you can adjust well to different circumstances, try changing your rhythm.

  • Be wary of your own work, as well as the work of other salespeople. Just because one product line might have a higher conversion rate than another doesn’t mean you should focus on that specific area to improve it.

Dont judge your work or the work of other salespeople by looking solely at conversion rates. The numbers vary from industry to industry and product line to product line, but you should always look for a more holistic view if you want better chances.

Three ways in which this can benefit you are as follows:

  • If you’re not satisfied with your conversion rate, try improving the most important stage-to-stage conversions first. If there is still room for improvement, look to other metrics.
  • Compare the length of your sales cycle with others, and compare it to data about where you live. If you’re not seeing any improvement by shortening this time frame, talk with people who close faster than that.
  • What are the best producers in your company doing? Compare their work with yours. Are they doing more activities per average deal, or less? Adjust your workflow and monitor the results.

Need Help Automating Your Sales Prospecting Process?

LeadFuze gives you all the data you need to find ideal leads, including full contact information.

Go through a variety of filters to zero in on the leads you want to reach. This is crazy specific, but you could find all the people that match the following: 

  • A company in the Financial Services or Banking industry
  • Who have more than 10 employees
  • That spend money on Adwords
  • Who use Hubspot
  • Who currently have job openings for marketing help
  • With the role of HR Manager
  • That has only been in this role for less than 1 year
Just to give you an idea. 😀
Editors Note:

Want to help contribute to future articles? Have data-backed and tactical advice to share? I’d love to hear from you!

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Justin McGill
About Author: Justin McGill
This post was written by Content at Scale, a solution that uses AI + a team of optimization specialists to publish hundreds of high quality, SEO optimized content straight to your blog. It’s the first and only solution that allows you to truly scale content marketing.