If you’re anything like me, you’ve probably looked at your website and thought to yourself, “I need a better landing page.” And if you’re looking for tips on how to create a custom landing page that converts, then this blog post is for you!
Creating an effective landing page can be tricky. You want to make sure that it’s visually appealing and easy to navigate while also including all the important information that will persuade someone to convert. But where do you even begin? Here are some tips on how to create a custom landing page that converts:
How to Create a Custom Landing Page
What are landing pages? A landing page is a key part of your website that allows visitors to learn more about your company or product. By providing valuable information and a clear call-to-action, you can encourage visitors to take the next step in their customer journey.
Many inexperienced advertisers make the mistake of directing all of their paid traffic to their website’s home page.
Landing pages should be tailored towards specific campaigns, with messaging that targets each visitor’s needs.
Before creating a landing page, consider…
1. What is the desired outcome?
In a perfect world, what actions would your visitors take once they reach your landing pages? Would they buy from you?
Sign up for a mailing list?
If you download an eBook, toss away your keyboard and mouse, and bust out a tune on your harp, we’d love to hear it!
First, you need to define your goals. (You have to know what a conversion is before you can measure it.).
2. Who are my competitors?
It’s really just three steps: Who am I competing with, how are they successful, and how can I emulate them? If competitors are doing things well, you should follow their lead.
Your competitors will thank you for it, although that’s not a promise!
3. Who is my target audience?
What are the hopes, dreams, and aspirations of your audience? The better you understand your audience, the more you can cater to their wants and needs.
In order to write effective sales letters, you need to think like your customers. So get into your customer’s heads, just like Dr. Hannibal Lecter.
4. How did they get to my website?
Depending on your visitor’s source, you might want to change the messaging on your landing page. For instance, visitors coming from Twitter might be more interested in a social share message, while those from facebook may be interested in a more straightforward CTA.
Landing pages generate more qualified traffic than ads, so the more you have the better. However, creating 30+ unique, optimized, and targeted landing pages is a lot of work, so start with what you can.
Start with a single, customized page for each of your campaigns, and add more pages as time and resources permit.
5. Is it in line with current marketing trends?
The expectations of internet users are always changing, so it’s important to know what the latest trends are for landing pages.
Landing Page Creation
It will cost you money and may not be used as often as you would like. A landing page that requires the reader to be “skin in the game” (a commitment to providing the information) will help you market your campaign. Let’s begin by answering a crucial question.
What’s a landing page?
1.) It’s a form.
2.) It is used to collect information from visitors.
While all landing pages are web pages, not all web pages can be considered landing pages.
These web pages can be accessed in many different ways:
- From a webpage – you can click a button or another URL from the website to go to the landing page.
- An email that may offer a benefit to the reader (e.g., contests or filling in a survey that would reward the reader at the end).
- From a hardcopy sell sheet or letter –in these cases, you can rely on the recipient to actually enter the URL for the landing pages. This is the most likely way someone will respond to your request.
A landing page will always work to collect information. It will likely be in the form of a form.
These forms could be:
- An R.S.V.P. to a tradeshow or event. This is a good reason for a reader to request information because he’s already purchasing in when he shows an interest in an event.
- A request to update an address or email address. This will give the reader an incentive to fill out the form. To encourage the reader to complete the form, you might add a $5 Starbucks gift certificate.
- A survey. If the reader gives the information and the company considers it important enough, it might make a change that could be beneficial to the reader in the future.
- A contest entry. Contests are more elaborate and involve more glamour. These contests are often conducted via email, but can also easily be accessed from a site.
A landing page allows visitors to provide information about themselves so that you can give them something in return.
There are many ways to draw attention to your landing page so that you can provide the information you need. The landing page is the best way to get the most valuable commodity in your business: LEADS! And, leads drive revenue.
Your business is dependent on the quality of the leads you receive. Customers are essential for any business, whether you’re an auto manufacturer, a spring manufacturer or a software dealer. Every activity you do should be geared towards finding and selling new customers. The whole program is focused on generating leads and converting them.
Your landing page will take time. Expect to spend 8-16 hours building it (or more depending on the form). Depending on the provider, hourly rates can range from $40-$50 up to $200-$400.
You can find wireframes that will help you map out the landing page to your designer. It IS a webpage after all so it must be mapped out in order to get the result you desire. Next, work closely together with your provider to track the results of the landing page.
If done well, your landing pages will accomplish the job they were meant to do and drive leads and revenue for you.
Landing Page Creation Tips and Best Practices
If you want to create landing pages fast, then Leadpages is definitely the way to go. You can build your pages before you have a website, or, if you already have one, you can tweak them on the go for one-off campaigns.
While we’re teaching you how to create an effective, free landing page, we want to give you all the tips to do it correctly. Here are some best practices to follow when creating a great, high converting page.
Landing pages are the digital equivalent to opening your “business” sign.
Now that you’ve launched your product, it’s time to open the door and invite people in! A great way to do this is through a landing page. Landing pages are essential for creators looking to gain new email subscribers. By providing valuable content and a helpful tone of voice, you’ll be sure to keep people coming back for more!
It’s important to have a landing page that’s effective and efficient. You can easily create a landing page in under ten minutes.
Here’s everything you need to know about creating a great landing page.
Focus on the main goal
Your landing pages should be focused on one singular objective. Don’t try cramming too many things onto one page; instead, keep your page short and succinct.
Presenting a single offer rather than several will increase your chances of converting more leads into customers.
As you decide on your CTA, you’ll want to think about where to place it and the wording of it.
The most effective way to make sure your call to action is as effective as possible is to put it in a prominent place on your page. You can also try testing how its positioning impacts your conversion rates by putting it in the middle of the screen or at the bottom.
Keep your branding consistent
Your landing pages should be consistent with the colors and design of your other marketing channels. This makes you appear more professional and organized to potential customers.
If you don’t have any visual assets for branding, you can build your own using the tools at (link to color palette generator) and (fonts pair).
If you don’t have the money to invest in a custom logo design, you can work with a freelancer or purchase a premade one.
Now let’s talk about visuals. Graphics, images, and photos can really help to make a point on your landing pages.
Use our free stock photos or upload your own photos to personalize your landing pages and email campaigns.
If you’re looking to create graphics and edit photos but don’t know where to start, Canva is a great free tool to use. With an easy-to-use interface, you can create beautiful designs in no time.
Test out your headlines
Your headlines are more important than you think. They might be the only thing your prospect reads before deciding whether to sign up or not.
You have more space to create a dynamic headline on a landing page than you do an email opt-in form, but it should be one, easy-to-read, short sentence.
What’s the best way to get your audience’s attention? Asking a question, addressing a pain point, or being clear and concise about what you’re offering are all great options. Be creative, but make sure your headline is easy to understand.
Ask a few members of your audience to read your headlines and tell you what they think.
Include social proof on your landing page
Purchasing an eBook from an unknown source requires a certain level of trust in the seller. Reviews from past customers help build trust.
This is because 9 out of 10 consumers place more trust in what other customers have to say about your business than what you say about yourself. Including customer testimonials on your landing pages can increase your conversion rates.
If you have existing customers, you can ask them for a testimonial. You can also include an email in your onboarding series for collecting feedback from your customers.
Adding testimonials from satisfied customers to your landing pages can increase your conversion rates. Include a photo of the happy client and their name to make the testimony more believable.
Keep your customer’s quotes to two or three lines max. Bold or Italicize the important parts so people reading your landing pages can skim and still get the gist of what the quote is saying.
What is custom landing page?
How much does it cost to create a landing page?
If you follow these tips on how to create a custom landing page, you’ll be well on your way to creating a landing page that converts. Just remember to keep it simple, use persuasive copy, and include strong visuals. And if you need any help along the way, feel free to reach out to us! We’re always happy to help.
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