Video marketing has now become a staple in savvy businesses’ overall strategy. According to the latest video marketing stats , more than 81% of businesses put video content at the forefront of their marketing strategy. What’s more, marketers earn at least 66% of their qualified leads through videos.
From the statistics above, one thing is obvious: video isn’t only a highly-engaging content; it’s also an ideal medium to improve your lead gen at every stage of your client’s buyer’s journey.
However, not all videos can bring you qualified leads. You need to create and use them properly to attract potential customers. So, here are seven handy, actionable tips to generate leads with video marketing.
1 Define and Understand Your Audience
First, before you give any effort and spend some bucks on video production, you need to know who the video is created for. By defining your target audience, you’d be able to appeal to them and create a well-tailored, powerful video based on their preferences and behavior.
Therefore, the more you understand your target audience, the higher chances you’ll get to create such engaging videos, and the more audiences can relate to it.
Understanding your target audience can also help you get a solid grasp of the type of videos that will work best for you to pull more viewers in. That’s a good start to generate leads with video marketing.
2 Clear, Obvious Call to Actions (CTA)
Crafting a compelling, eye-pleasing video isn’t strong enough to get all the leads and sales you long for. For that reason, you need to guide the viewers after they watch your video.
What do you want them to do? Do you want them to purchase your product? Or do you want them to visit your websites? Or even sign up for your newsletter? That’s why you need to include a clear call to action on your video.
The CTAs would depend on the sales funnel part where you want the viewers to be directed to.
For instance, if you just launched a new product or service, you can create an explainer video or product demo and put a catchy CTA on it. It will act as a direct link to a downloadable whitepaper or ebook about a user manual or trial offers.
3 Leverage the Power of Social Media
Creating social media videos isn’t only compelling content to give yourself the best chance to go viral. It’s also a great medium to engage with your social media following and getting them off your social platforms onto your email list.
You can also invest in paid advertising on popular platforms like Facebook, Instagram, or YouTube. There’ll be advanced features for your video to get seen by your target audience. That way, you can see the results much quicker.
4 Place Video on Landing Pages
Another method to generate leads with video is by placing the highly-engaging content on your landing pages. Landing pages are such crucial pages on your website. It’s where you’re only one step closer to persuade your prospects to convert.
That’s because landing pages are designed purposely to convert. They tend to look simple with fewer distractions compared to your home page or any promotional pages.
In that matter, those powerful pages can be much more effective if you place your videos on it. The viewers can focus on the content and gain more confidence in purchasing as they watch the convincing video.
You can use a simple, versatile, and straightforward video like explainer videos to convince potential customers of all ages.
5 Embed Personalized Video on Your Email Campaigns
However, getting your email opened by the sendee is never smooth sailing. When you’re freshly reaching out to a new lead, it’s so crucial to make your email stand out and get read.
That being so, you should embed your videos as it can increase click rates by 96%. That means the more people click on your emails, the higher your chances to generate leads with video.
Here’s an example from Gainsight email marketing that includes a stunning video content:
6 Use Videos As Gated Content
Another effective method to get leads with video is by using it as gated content. It means that people can continue to watch it after they submit their names and email address for registration.
For more insights, below is a great example of video as gated content from Wistia:
You can create a pop-up in the middle of the video to collect their contact information. It enables you to generate leads from wherever your video gets placed and shared.
One thing to bear in mind, though, not everyone is comfortable sharing their personal information in exchange for your videos. Pushing them to give their contact only to continue watching the video can decrease your views drastically.
So, make sure you offer them a choice whether they want to complete the form or just continue watching.
7 Include Testimonial Videos on Your Website
It might sound like a no-brainer, but yet it’s so powerful. Placing a testimonial video on your website is another robust strategy to generate leads with video marketing.
For one simple reason: customers always trust online reviews before purchasing a product. In this case, customer testimonials have the highest effectiveness rating for trust-building at 89% .
In essence, it’d be best to place testimonial videos on your homepage or product or services page. Take a look at this simple but catchy testimonial page with videos from mHelpDesk:
If you can create a compelling video testimonial, you’ll give your potential more trust and confidence in converting. And when they trust your brand enough, they are definitely willing even to complete a form of their contact information.
Wrapping Up: Generate Leads With Video Marketing Today!
For marketers ready to go extra miles, lead generation is always an excellent next step after brand awareness and engagement. They can help you with retargeting, remarketing, even delivering business messages to your potential customers.
Luckily, generating leads with video has now become a simple and lighthearted way in digital marketing. You don’t have to create Oscar-worthy and fancy videos just to get more qualified leads . As long as it’s compelling and convincing for your potential customers, you’ll get the leads you’ve been dreaming of.
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